Lead Generation Strategy Director – Operations

Jobtailor; Chicago (IL); On-site; USD 142,648 - 213,972; Full time

Benefits offered by this job

Comprehensive benefits package

Equity stock purchase plan

401(k) contribution

Job summary

Elevance Health in Illinois is seeking a Lead Generation Strategy Director to drive scalable lead generation and CRM operations across inbound, outbound, and event-driven channels. You will partner with sales, marketing, product, and events to optimize campaigns and account engagement while ensuring governance and data integrity.

The role emphasizes cross-functional collaboration, end-to-end process design, and measurable pipeline impact, with a hybrid in-office/remote work model and a salary

Qualifications

• BA/BS in marketing, business administration, or related field with 8+ years of experience.
• Equivalent background acceptable if credentials align.
• MA/MS is preferred.
• Healthcare services experience is a plus, but modern lead generation expertise is strongly preferred.

Responsibilities

• Define and implement scalable lead generation processes across inbound, outbound, and event-driven channels.
• Collaborate with sales, marketing, product, client partnerships, and events to align messaging and account engagement strategies.
• Design and optimize CRM workflows, qualification criteria, and SLAs to improve time-to-lead and conversion rates.
• Identify growth opportunities and strategic accounts with cross-functional teams to drive pipeline expansion.
• Operationalize lead generation plans with disciplined handoffs to sales and feedback loops for continuous improvement.

Skills

Salesforce CRM

Lead generation ecosystems

Account-based strategies

CRM governance

Analytics & KPIs

Education

BA/BS in marketing or related field

MA/MS preferred

Tools

LinkedIn Sales Navigator

Sales engagement platforms

Marketing automation tools

Job description

Lead Generation Strategy Director - Operations

Location: This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Alternate locations may be considered if candidates reside within a commuting distance from an office.

Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law.

Lead Generation Strategy Director is responsible for driving the strategic operations execution of a scalable lead generation and CRM engine that transforms inbound inquiries, event-generated leads, and targeted outbound campaigns into qualified sales opportunities. This role partners closely with sales, marketing, product, client partnership, and event teams to develop and execute repeatable lead generation processes, account-based engagement strategies, optimize CRM operations, and improve pipeline generation across the business.

How you will make an impact:

• Determines strategies and key focus areas to identify, engage, qualify, and cultivate high-value prospects through inbound, outbound, account-based, and event-driven lead generation initiatives.
• Collaborates with sales, marketing, product, client partnership, and event teams to develop targeted messaging, account engagement strategies, and campaign execution that align with business priorities, growth markets, and client needs.
• Determines efficient lead management processes, qualification criteria, CRM workflows, and performance metrics that improve speed-to-lead, lead quality, conversion rates, and overall pipeline generation (including lead lifecycle stages, routing rules, and follow‑up SLAs).
• Collaborates with Sales, Marketing and Market Intelligence teams to identify new growth opportunities, target segments, and strategic accounts that support pipeline growth and business development initiatives.
• Partners cross‑functionally to operationalize lead generation strategies, improve campaign execution, and ensure qualified opportunities are effectively transitioned to sales through a disciplined lead qualification process and closed‑loop feedback on lead disposition and quality.
• Establishes and optimizes end‑to‑end lead generation processes, including event follow‑up, inbound lead routing, outbound prospecting workflows, CRM data integrity, and lead nurturing to maximize conversion and pipeline impact.
• Communicates and ensures all lead generation activities adhere to relevant regulations, CRM governance standards, and best practices for accurate reporting, lead tracking, and operational excellence.
• Serves as a subject matter expert by influencing best practices in account‑based lead generation, CRM utilization, lead qualification, and continuous process improvement across cross‑functional teams.

Minimum Requirements:

BA/BS in marketing, business administration, or a related field and a minimum of 8 years of related experience; or any combination of education and experience which would provide an equivalent background.

Preferred Skills, Capabilities, and Experience:

• MA/MS preferred.
• Experience building and optimizing lead generation ecosystems that bridge marketing and sales through inbound, outbound, event, and account‑based lead generation strategies preferred (including routing, dashboards, and governance).
• Demonstrated expertise using Salesforce CRM, LinkedIn Sales Navigator, sales engagement platforms, and marketing automation tools to manage lead lifecycle, maintain CRM data integrity, and generate actionable pipeline insights preferred.
• Experience developing and executing lead qualification strategies, nurturing workflows, and post‑event follow‑up campaigns that consistently convert marketing‑generated interest into qualified sales pipeline preferred.
• Strong analytical experience leveraging lead generation KPIs, including speed‑to‑lead, qualification quality, conversion rates, pipeline creation, CRM reporting, and campaign performance to drive continuous improvement preferred.
• Experience in complex B2B solution‑selling environments with the ability to influence cross‑functional stakeholders and execute account‑based growth initiatives; healthcare services experience is a plus but expertise in modern lead generation strategy and execution is strongly preferred.

For candidates working in person or virtually in the below location(s), the salary range for this specific position is $142,648 to $213,972.

Locations: Illinois

In addition to your salary, Elevance Health offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase, and 401(k) contribution (all benefits are subject to eligibility requirements). The company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws.

Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact [e-mail] for assistance.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

Prospective employees required to be screened under Florida law should review the education and awareness resources at HB531 | Florida Agency for Health Care Administration.