Lead Generation Specialist

Franchise Alpha; United States; Remote; USD 42,000 - 58,000; Full time

Job summary

Franchise Alpha is seeking a motivated Sales Development Representative to qualify leads by phone and email, following a defined scoring system, and to feed the sales funnel with marketing qualified leads.

You will log activities in the CRM, navigate conversations to uncover needs, and collaborate with the Marketing and Sales teams to refine messaging and outreach. The role emphasizes speed, accuracy, and a results-driven mindset.

Qualifications

• Exceptional communication skills- both written and verbal- and the ability to build a genuine rapport with prospects over the phone promptly.
• Ability to learn quickly and manage multiple priorities and/or project
• Driven and resourceful in finding new approaches to ensure his/her message is resonating with potential customers
• Ability to problem-solve and identify process efficiencies and improvements
• Familiarity or ability to quickly learn marketing systems and tools

Responsibilities

• Reach out to prospects via telephone and email to qualify leads using a specified scoring system. The expected activity level for this position is 108 calls per day.
• Navigate through a conversation flow to uncover business needs, understand pains, and position Franchise Alpha as a compelling solution.
• Generate marketing qualified leads that are processed as new opportunities and sent to the sales team in the CRM system.
• Maintain and update an accurate log of activity in the CRM system.
• Convey summarised key findings from phone conversations to the rest of the Marketing team to help refine marketing communications.
• Perform other duties as assigned

Skills

Exceptional communication

Rapport building

Phone prospecting

Multitasking

Problem-solving

Marketing systems familiarity

Job description

Responsibilities and Duties

• Reach out to prospects via telephone and email to qualify leads using a specified scoring system. The expected activity level for this position is 108 calls per day.
• Navigate through a conversation flow to uncover business needs, understand pains, and position Franchise Alpha as a compelling solution.
• Generate marketing qualified leads that are processed as new opportunities and sent to the sales team in the CRM system.
• Maintain and update an accurate log of activity in the CRM system.
• Convey summarised key findings from phone conversations to the rest of the Marketing team to help refine marketing communications.
• Perform other duties as assigned

Qualifications and Skills

• Exceptional communication skills- both written and verbal- and the ability to build a genuine rapport with prospects over the phone promptly
• Ability to learn quickly and manage multiple priorities and/or project
• Driven and resourceful in finding new approaches to ensure his/her message is resonating with potential customers
• Ability to problem-solve and identify process efficiencies and improvements
• Familiarity or ability to quickly learn marketing systems and tools