Lead Generation Specialist

Dover Corporation; Madison (IN); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

401(k) savings plan

Medical, dental and vision insurance

Tuition assistance

Paid time off including holidays

Employee assistance programs

Job summary

A global leader in vehicle service is seeking a Lead Generation Specialist to manage and track leads through the sales cycle. This role involves researching and qualifying leads, collaborating with internal teams, and developing targeted campaigns. The ideal candidate will hold a relevant Bachelor’s degree and have significant experience in customer-focused roles, with strong CRM and communication skills. Benefits include comprehensive insurance coverage and a competitive salary range of $75,000 - $80,000 annually.

Qualifications

• 3+ years’ experience in a customer focused field.
• Strong task management and planning capability.
• Exceptional writing and editing skills, with an eye for detail.

Responsibilities

• Prospect sales leads through relevant channels.
• Qualify incoming leads to determine placement in the marketing funnel.
• Assist in development of content for inbound lead channels.

Skills

Communication

Customer Prospecting

Content Presentation Skills

Organizational Skills

Analytical Skills

Marketing Campaign Skills

Knowledge of SEO/SEM

Education

Bachelor’s Degree in Marketing or Communications

Tools

Sales Force CRM

Job description

Lead Generation Specialist

Location: Madison, IN, US, 47250

Work Arrangement: Onsite

Part of Dover Corporation’s Engineered Systems segment, Vehicle Service Group (VSG) is a strong, diverse and dynamic global leader in the vehicle service industry. VSG comprises 13 major vehicle lifting, wheel service, diagnostic and collision repair brands: Rotary Lift®, Chief®, Forward®, Direct-Lift®, Ravaglioli, Hanmecson®, Revolution®, Elektron, Blitz, Nogra, Butler, Space and Sirio.

SUMMARY: The Lead Generation Specialist, researches,identifies, organizes, tracks and reports leads as they move through the sales cycle. This expert captures new prospects through a variety of focused and campaign driven methods, qualifies them and manages and inputs them into CRM and other automation tools to generate hot leads. Primary JOB FUNCTIONS INCLUDE:

• Prospect sales leads through relevant channels such as but not limited to cold prospecting, database marketing, ABM and the use of industry tools such as Construct Connect, Dodge Report etc.
• Qualify incoming leads to determine placement in the marketing funnel.
• Assist in the development of content for inbound lead channels.
• Work cross-functionally with the marketing group to develop targeted Lead Gen campaigns to support sales efforts.
• Manage leads in the pipeline to the point of channel handoff.
• Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition
• Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events.

Secondary JOB FUNCTIONS INCLUDE:

• Support other targeted lead generation events such as national trade shows and regional “road show” events.
• Provide support as needed to Partner Marketing roles as it relates to Program Distributor and OEM marketing efforts.

OVERALL QUALIFICATIONS – Skills and Experience

• Bachelor’s Degree. Marketing or Communications preferred.
• 3+ years’ experience in a customer focused field.
• CRM experience preferably with Sales Force
• Strong task management and planning capability
• Exceptional writing and editing skills, with an eye for detail.
• Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders.
• Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines.
• Ability to build positive working relationships at all levels of the organization.

Desired Skillset:

• Communication
• Customer Prospecting
• Content Presentation Skills
• Organizational Skills
• Analytical Skills
• Marketing Campaign Skills
• Knowledge of SEO/SEM

KEY DOVER COMPETENCIES:

• Builds and Manages Collaborative Relationships: Establishes and nurtures numerous relationships within VSG, Dover and, most importantly, our channel partners. Takes action to partner with the communities in which we operate and to be an appropriate corporate citizen.
• Change Leadership: Aligns an organization and its people to drive for improvement and adopt new, challenging directions. Energizes a whole organization to want to change in the same direction. Influences others in a mature and empowering manner.
• Motivates and Inspires: Creates an environment that stimulates others to follow. Builds teams that fully use individuals’ capabilities, creating results beyond just the sum of the parts.
• Self-Awareness and Personal Development: Role models a personal leadership style that includes self-awareness; accepts feedback, understands and maximizes strengths while working to overcome weaknesses.

Pay Range: $75,000 - $80,000 annually

Bonus Eligible: This position is eligible to earn a discretionary bonus based on performance metrics and other criteria outlined in our applicable bonus plan.

We consider several job‑related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

Benefits for this position include: a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short‑term disability and long‑term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including 11 paid holidays per calendar year, paid vacation days beginning at 80 hours annually, 24 paid sick leave hours annually or as provided under state and local paid sick leave laws; tuition assistance; business travel services; employee discounts; and an employee assistance program that include s company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact [e-mail] for assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.