Lead Generation Specialist

Home Instead; Boxford (MA); On-site; USD 40,000 - 60,000; Full time

Job summary

Home Instead is seeking a Lead Generation Specialist in Boxford, Massachusetts, to help families find the care they need. The role involves building relationships with healthcare professionals, generating qualified leads, and attending community outreach events.

The ideal candidate is organized, results-driven, and enjoys connecting with people. Previous experience in healthcare or sales is a plus. If you're motivated by helping others and achieving goals, we want to meet you.

Qualifications

• Ability to walk into a room full of strangers and leave with new connections.
• Enjoy engaging with and listening to people's needs.
• Organized, self-motivated, and results-driven.
• Experience in healthcare, home care, sales, or business development is a plus.

Responsibilities

• Identify and develop referral sources in the community.
• Build relationships with healthcare professionals and local organizations.
• Generate qualified leads for potential clients and employees.
• Attend networking events and community outreach activities.
• Track activities and opportunities in the CRM.

Skills

Relationship building

Communication skills

Organization

Motivation

Sales knowledge

Job description

Help More Families Find the Care They Need

You’ll help families find peace of mind. We’re a growing home care company looking for a Lead Generation Specialist who knows how to start conversations, build relationships, and connect the right people with the support they need.

What You’ll Do

• Identify and develop referral sources in the community
• Build relationships with healthcare professionals, senior living communities, social workers, and local organizations
• Generate qualified leads that become long-term clients
• Generate qualified leads that become long-term employees
• Attend networking events and community outreach activities
• Follow up consistently and professionally
• Track activities and opportunities in our CRM

What Makes You a Great Fit

• You can comfortably walk into a room full of strangers and leave with new connections
• You enjoy talking to people and genuinely listening to their needs
• You're organized, self-motivated, and results-driven
• Experience in healthcare, home care, senior services, sales, marketing, or business development is a plus
• You understand that trust is earned—not sold

A Typical Day Might Include

Meeting with a hospital discharge planner in the morning, attending a job fair or networking with a senior center director at lunch, following up with referral partners in the afternoon, and ending the day knowing you’ve helped a family take the first step toward getting the care they need.

Success Looks Like

More conversations.

More relationships.

More referrals.

More families receiving exceptional care.

If you're the kind of person who sees opportunity in every conversation and believes that helping people and achieving goals can go hand-in-hand, we'd love to meet you.