Lead Generation & Growth Specialist

BUI; Missouri; On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive base salary

Incentive compensation structure

Healthcare costs covered

Retirement plan with generous match

Job summary

BUI is seeking a Lead Generation & Growth Specialist in Missouri to transform how our sales team develops opportunities. This role focuses on enhancing lead generation using technology, automation, and innovative prospecting strategies.

The ideal candidate will have proven success in lead generation and a strong understanding of CRM systems. Join BUI for a growth-oriented, entrepreneurial environment where you can make a real impact on future growth strategies.

Qualifications

• Proven success in lead generation, business development, or growth marketing.
• Strong understanding of CRM systems, automation, and sales funnels.
• Comfortable leveraging emerging technology and AI.

Responsibilities

• Analyze and improve current lead generation processes.
• Maximize effectiveness of existing platforms and tools.
• Introduce and implement automation and AI tools.

Skills

Lead generation

Digital marketing

CRM systems

Automation

AI leveraging

Problem solving

Communication

Organizational skills

Job description

We are looking for an A-Player who believes they can use their existing skill set to make a real impact inside a growing business. This is an opportunity to come in, take ownership, influence strategy, implement change quickly, and directly help shape the future growth of our company. As we continue to grow, we are looking to hire a highly driven, tech-savvy Lead Generation & Growth Specialist to help transform how our sales team develops opportunities and advisor relationships.

This is not a traditional insurance role.

We are far less concerned about insurance experience than we are about your ability to create, optimize, and scale lead generation systems that produce real business opportunities.

Our goal is to allow our external wholesalers (Marketing Representatives) to spend less time cold calling and more time engaged face-to-face with interested financial advisors and centers of influence.

This role will focus entirely on improving and expanding our lead generation efforts using technology, automation, AI, CRM systems, outbound campaigns, digital marketing tools, and innovative prospecting strategies.

What You’ll Do

• Analyze and improve current lead generation processes and workflows
• Maximize effectiveness of our existing platforms and tools
• Eliminate inefficiencies and systems that are not producing results
• Introduce and implement new technologies, automation, and AI tools where appropriate
• Support and enhance advisor prospecting campaigns
• Build scalable systems that generate measurable growth opportunities
• Collaborate directly with leadership and our Marketing Representatives
• Continuously test, refine, and optimize campaigns and engagement strategies

Current Systems & Platforms

• AI-driven workflow and automation platforms

What We’re Looking For

• Proven success in lead generation, business development, growth marketing, or outbound prospecting
• Strong understanding of CRM systems, automation, digital marketing, and sales funnels
• Comfortable leveraging AI and emerging technology
• Innovative thinker who enjoys improving systems and solving problems
• Entrepreneurial mindset with strong initiative and accountability
• Strong communication and organizational skills
• Someone energized by growth, experimentation, and measurable results
• Desire to be part of a collaborative, fast-growing company culture

Brief Overview of BUI

BUI is a wholesale distributor of life insurance, long term care insurance, and annuities. All of our clients are financial service professionals, who partner with BUI to gain access to dozens of highly rated carriers, for back-office support, to access industry-leading technology, and to partner with our team of advanced planning specialists.

Why BUI

• Growth-oriented and entrepreneurial environment
• Direct access to leadership and ability to make a real impact
• Stable, established company with a strong reputation nationwide
• Collaborative team culture with long-term career opportunity
• Opportunity to help shape the future growth strategy of the organization

Core Values

• Client-Centric Approach: We believe in making recommendations that prioritize the best interests of our clients. This value is at the heart of everything we do.
• Exceeding Expectations: We set high standards and consistently go above and beyond by being highly responsive, ensuring our clients receive the service they deserve.
• Ownership and Autonomy: We take ownership of our responsibilities, working autonomously to fulfill both individual and collective commitments, ensuring our clients' needs are met.
• Professionalism: We are dedicated to providing a professional and exceptional experience to our clients, reflecting our commitment to excellence.
• Collaboration: Our success is driven by effective teamwork. We value the contributions of every team member, working together to achieve our mission.
• Structured and Organized: We thrive in a structured environment and are highly organized, allowing us to deliver a consistent and reliable service to our clients.

Compensation Package

BUI offers a competitive base salary, complemented by an incentive compensation structure tailored to your qualifications and background. The company currently covers the employee's healthcare costs, along with short and long term disability insurance, and a retirement plan with a generous salary match. BUI pays the full cost for office space, computer equipment, membership fees, entertainment, licenses, etc.