Lead Experiential Designer - Immersive Brand Activations

Socket.dev; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Food Truck Promotions creates mobile brand experiences that bring brands into the real world through custom vehicles, pop-ups, and interactive activations.

We're looking for an imaginative experiential and spatial designer to turn brand briefs and footprints into experiences people want to walk into, interact with, photograph, and remember. You will shape everything from activation environments to custom details.

Qualifications

• Strong portfolio of experiential, spatial, exhibit, scenic, retail, or hospitality design, including built work.
• Experience owning projects from concept through fabrication collaboration.
• Excellent understanding of scale, materials, finishes, lighting, and environmental storytelling.
• Proficiency in a professional 3D design workflow (SketchUp, Rhino, Cinema 4D, Blender) and related drawing tools.

Responsibilities

• Develop original concepts for mobile tours, brand activations, pop-ups, sampling experiences, and retail environments.
• Translate brand identities and campaign objectives into physical spaces using form, materials, color, lighting, graphics and interaction.
• Design complete activation footprints including vehicle placement, guest entry, queues, zones, displays, photo moments, staff workspaces and storage.
• Create custom fabrication elements such as bars, counters, shelving, displays, and interactive components.
• Design vehicle interiors and exteriors with signage, rooftop features and serving windows.
• Develop mood boards, sketches, layouts, 3D models and renderings to communicate ideas to clients.
• Prepare dimensioned drawings and material references for production partners.
• Collaborate with producers, graphic designers, fabricators and installers around budgets and site constraints.
• Review fabrication drawings and progress photos to preserve design through execution.
• Develop reusable modular elements adaptable across brands and tour stops.

Skills

Portfolio of experiential design

Project ownership

Communication skills

Tools

SketchUp

Rhino

Cinema 4D

Blender

Job description

Food Truck Promotions creates mobile brand experiences that bring brands into the real world through custom vehicles, pop-ups, and interactive activations.

We're looking for an imaginative experiential and spatial designer to turn brand briefs and footprints into experiences people want to walk into, interact with, photograph, and remember. You will shape everything from activation environments to custom details.