Lead Engineer

JCPenney; Dallas (TX); On-site; USD 104,000 - 173,000; Full time

Benefits offered by this job

Medical/dental/vision insurance (start

401(k) Savings Plan with company match

Associate discount on merchandise

Job summary

Catalyst Brands is seeking a Lead Engineer in Marketing Technology to design, develop, and empower enterprise-scale marketing technology platforms across CDP, loyalty, CRM, personalization, and activation. You will build real-time data solutions leveraging event-driven architectures and scalable pipelines to drive customer engagement and cross-brand loyalty.

You will guide engineering across AWS-based modernization, CI/CD, and DevSecOps, mentor teams, and partner with Marketing, Product,

Qualifications

• Experience with Epsilon customer data, identity, marketing activation, or data onboarding solutions.
• Familiarity with Loyalty Platforms, Marketing Automation Platforms, Customer Journey Orchestration tools, and CRM ecosystems.
• Experience with Snowflake, Databricks, Redshift, or modern cloud-based analytics platforms.
• Experience implementing AI and machine learning capabilities within customer experience or marketing technology solutions.
• Retail, omnichannel, or eCommerce experience strongly preferred.

Responsibilities

• Design, develop, and support enterprise-scale Marketing Technology solutions across CDP, Loyalty, CRM, Personalization, and Activation platforms.
• Develop scalable APIs, microservices, and integrations enabling customer data exchange across enterprise systems.
• Build reusable services for audience segmentation, customer profile management, and campaign activation.

Skills

Marketing tech

Leadership

Mentoring

Stakeholder collaboration

Strategic thinking

Tools

Kafka

Snowflake

Databricks

Redshift

AWS

Job description

Locations: Dallas, Texas

Categories: Corporate Positions

Overview

Lead Engineer Marketing Technology

Key Responsibilities

Build and Scale Marketing Technology Platforms

• Design, develop, and support enterprise-scale Marketing Technology solutions across Customer Data Platforms, Loyalty Platforms, CRM systems, Personalization Engines, and Marketing Activation platforms.
• Develop scalable APIs, microservices, and integrations that enable seamless customer data exchange across enterprise systems.
• Build reusable services and capabilities that support audience segmentation, customer profile management, and campaign activation.

Develop Real-Time Customer Data Solutions

• Design and implement event-driven architectures leveraging Kafka to support real-time customer engagement, identity resolution, personalization, and marketing activation.
• Build highly scalable customer data pipelines that process customer interactions across digital, loyalty, store, and marketing channels.
• Partner with Data Engineering teams to ensure data quality, governance, and customer data availability across the ecosystem.

Cloud Engineering and Platform Modernization

• Design and deploy secure, scalable, and resilient solutions on AWS.
• Utilize AWS services to support customer data management, application integration, event streaming, analytics, and AI-driven marketing capabilities.
• Drive modernization initiatives that reduce technical debt and improve platform agility.

Enable Customer-Centric Experiences

• Partner with Marketing, Product, Analytics, and Business stakeholders to deliver personalization, customer engagement, and loyalty capabilities.
• Support Customer 360 and Cross-Brand Loyalty initiatives by integrating customer data across internal and third-party platforms.
• Translate business requirements into scalable technical solutions aligned with enterprise architecture standards.

AI and Innovation

• Identify opportunities to leverage AI and machine learning capabilities to improve customer experiences, audience targeting, campaign effectiveness, and marketing operations.
• Support implementation of AI-enabled capabilities across the MarTech ecosystem.
• Evaluate emerging technologies and establish reusable patterns that accelerate innovation.

Engineering Leadership

• Lead technical design reviews and contribute to platform architecture decisions.
• Mentor engineers through code reviews, technical guidance, and best-practice adoption.
• Champion software engineering excellence through CI/CD, automated testing, observability, DevSecOps, and infrastructure-as-code practices.
• Foster a culture of collaboration, ownership, innovation, and continuous improvement.

Qualifications – Experience & Capabilities

• Experience with Epsilon customer data, identity, marketing activation, or data onboarding solutions.
• Familiarity with Loyalty Platforms, Marketing Automation Platforms, Customer Journey Orchestration tools, and CRM ecosystems.
• Experience with Snowflake, Databricks, Redshift, or modern cloud-based analytics platforms.
• Experience implementing AI and machine learning capabilities within customer experience or marketing technology solutions.
• Retail, omnichannel, or eCommerce experience strongly preferred.

Success Measures

• Delivery of secure, scalable, and resilient MarTech solutions.
• Increased speed and effectiveness of customer activation and personalization capabilities.
• Improved availability and quality of customer data across platforms.
• Successful implementation of event-driven architectures and real-time customer data processing.
• Reduced operational complexity through automation and platform modernization.

Strong business partnership and measurable impact on customer engagement and loyalty outcomes

What You Get

• Generous benefits: Medical/dental/vision insurance starting on day one, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on merchandise across all Catalyst Brands.
• Opportunities for growth and development: We are committed to helping our employees grow their careers and develop their skills. We offer a variety of training and development programs, as well as opportunities for advancement.
• Collaborative and supportive culture: We believe in creating a workplace where everyone feels valued and respected. We encourage teamwork and collaboration, and we are always looking for ways to support our employees' success.

About Catalyst Brands

Catalyst Brands reflects the bringing together the rich heritages of our brands with modern excitement and a new vision for success. Five iconic brands came together under a unified powerhouse portfolio to celebrate the essence of American style. We will leverage our rich history, resources and best-in-class industry talent to further build the success of our brands. At Catalyst we are united in one shared purpose: We exist to ignite America's most beloved retail brands to make fashion accessible to all.

Pay Range

USD $103,500.00 - USD $172,500.00 /Yr.