Lead Emerging Channels & Territory Development - East

SIGMA-US; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

Job summary

Sigma Foods (Bar-S brand) is seeking a dynamic Business Development professional in New York to identify and scale non-traditional channels for our CPG food portfolio. This role will cultivate new accounts, create go-to-market strategies, and build durable distribution frameworks to support sustainable growth in markets with limited presence.

Some travel to Vernon, CA is required. You will lead field teams, drive channel activation, and develop robust commercial infrastructure for scalable

Qualifications

• Minimum 5–7 years in sales, channel strategy, or non-traditional retail.
• Experience negotiating and building channel partnerships with distributors.

Responsibilities

• Lead new business development in independent markets and under-represented territories.
• Develop channel-specific go-to-market strategies and distribution models.
• Design scalable commercial frameworks for channel onboarding and performance tracking.
• Build distribution models for DSD, broadline distributors, and hybrid approaches.
• Construct business cases for new channel investments and share learnings with the team.
• Track channel performance and provide regular pipeline updates to leadership.
• Organize field sales teams for new venture development as needed.
• Perform other duties as assigned.

Skills

Negotiation

Relationship management

Commercial awareness

Problem-solving

Time management

Customer-focused mindset

CRM proficiency

Education

Bachelor's degree in Business or related field

Tools

CRM software

Job description

POSITION SUMMARY

This roleis responsible foridentifying, activating, and scaling non-traditional and emerging channels of growth for the company's CPG food portfolio. This position will develop new business within independent markets in under-represented territories, identify the right accounts and product-market fit, and build distribution models to serve them efficiently while creating the commercial infrastructure to support sustainable growth in markets where the company has limited or no existing presence.Some travel to our Vernon, CA office.

ESSENTIAL JOB FUNCTIONS

• Lead new business development within independent markets in under-represented territories, including but not limited to prospecting and relationship-building through account activation and first shipment; build andmaintainrelationships with key buyers, distributors, and operators across target geographies.
• Identify, evaluate, and prioritize emerging and non-traditional channel opportunities; develop channel-specific go-to-market strategies, including distribution models, pricing architecture, pack configurations, product-market fit recommendations, and promotional frameworks.
• Design scalable commercial frameworks for each channel, ensuring new ventures launch on a durable and repeatable foundation;establishbest-in-class systems and processes for channel onboarding, performance tracking, and account management.
• Build and refine distribution models that enable efficient, cost-effective coverage of independent and under-represented markets, including DSD, broadline distributor, and hybrid approaches.
• Build the business case for new channel investments, including revenue potential, margin implications, and resource requirements; share channel learnings and best practices across the broader commercial team to inform category and brand strategy.
• Track and report channel performance against revenue targets, distribution goals, and launch milestones; provide the Director with regular pipeline updates, channel performance summaries, and emerging opportunity assessments.
• Build, lead, and organize field sales teams as needed for new venture development.
• Perform other duties as assigned.

MINIMUM QUALIFICATIONS

• Proven experience in sales, negotiation, or a customer-facing role.
• Strong communication, persuasion, and interpersonal skills.
• Demonstrated ability to negotiate confidently and ethically.
• Results-driven mindset with strong closing skills.
• Ability to work independently and manage multiple opportunities simultaneously.
• Proficiencywith CRM systems and basic sales reporting tools.
• Five to seven years of CPG food experience with exposure to channel strategy, business development, or non-traditional retail.
• Strong analytical and commercial acumen, with the ability to build a business case, size an opportunity, and assess channel economics.
• Experience developing or managing go-to-market strategies across more than one channel.
• Excellent cross-functional collaboration skills and comfort working in ambiguous, build-from-scratch environments.
• Strong communicationand storytelling skills, with the ability to translate channel data into clear strategic recommendations.

LICENSES/CERTIFICATIONS

• Not applicable.

PREFERRED QUALIFICATIONS

• Bachelor's degree in Business, Marketing, Sales, ora relatedfield.
• Experience in a specific industry, such as real estate, technology, or financial services.
• Knowledge of contract terms, pricing strategies, or procurement processes.
• Prior experience meeting or exceeding sales targets in a competitive environment.
• Direct experience in foodservice, e-commerce, value retail, or independent market channel development.
• Familiarity with distributor and broker network structures across multiple channels, including DSD and broadline models.
• Experience developing distribution models for under-served or under-represented markets.
• Experience launching new products or brands into channels without an established presence.

KNOWLEDGE, SKILLS & ABILITIES (KSA's)

• Negotiation and influencing skills.
• Relationship management.
• Commercial awareness.
• Problem-solving and objection handling.
• Time management and organization.
• Customer-focused mindset.
• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance
• And more......

Equal Employment Opportunity Statement

Sigma Foods and the Bar-S brand areEqual Opportunity Employers. We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local law.