Lead Director, Value-Based Care Strategy & Communications

CVS Health; Richmond (VA); On-site; USD 100,000 - 232,000; Full time

Benefits offered by this job

Bonus program

Equity awards

Comprehensive benefits

Job summary

CVS Health, including its Aetna business, is seeking a senior leader to shape and communicate value-based care strategy across Commercial, Medicare, and Medicaid. You will partner with analytics, finance, and field teams to distill complex health care concepts into compelling business narratives.

The role drives content strategy for sales, proposals, and external thought leadership, while advancing Aetna's VBC messaging through conferences, publications, and client engagements.

Qualifications

• 10+ years in healthcare consulting, strategy, communications, marketing, or business development.
• Experience communicating value of value-based care and population health.
• Proven track record in executive presentations, strategic communications, or RFP responses.

Responsibilities

• Develop and maintain enterprise VBC results, outcomes, and proof points across Commercial, Medicare, and Medicaid.
• Collaborate with analytics, finance, quality, network, and operations teams to quantify VBC impact.
• Lead VBC content strategy for sales pursuits, client engagements, and RFP responses.
• Create standard and customized VBC value storytelling materials for executives and clients.

Skills

Healthcare consulting

Strategy

Communications

Marketing

Business development

Education

Bachelor's degree

Job description

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Position Summary

At Aetna, a CVS Health company, we are committed to helping people achieve their best health through accessible, affordable, and high-quality care. By combining our health care benefits expertise with CVS Health's broad care delivery, pharmacy, and community-based assets, we are transforming health care and advancing innovative solutions that improve outcomes and lower costs.

Primay Job Duties & Responsibilities / You Will Make an Impact By:

• Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
• Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
• Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
• Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
• Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
• Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
• Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
• Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
• Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
• Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.

Required Qualifications

• 10+ years of relevant healthcare consulting, strategy, communications, marketing, or business development experience.
• Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
• Demonstrated success developing executive presentations, strategic communications, thought leadership materials, and/or RFP responses.
• Strong project management and cross-functional collaboration skills.
• Excellent written, verbal, and presentation communication abilities.
• Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.
• Proven ability to influence stakeholders and manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Knowledge of value-based care models, provider incentives, quality measurement, total cost of care, and population health management.
• Experience working across Commercial, Medicare Advantage, and/or Medicaid businesses.
• Experience in managed care, health plans, provider organizations, consulting firms, or healthcare technology organizations.
• Experience supporting sales organizations, client-facing engagements, or strategic proposal development.

Education

• Bachelor's degree preferred or a combination of education and work experience.

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 09/26/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.