Lead Director, Value-Based Care Strategy & Communications

4062 Aetna Resources, LLC; Hartford (CT); On-site; USD 100,000 - 232,000; Full time

Job summary

CVS Health is seeking a Lead Director, Value-Based Care (VBC) Strategy & Communications to advance the VBC narrative across Commercial, Medicare, and Medicaid. The role leads development of enterprise proof points, market-facing content, and thought leadership to demonstrate value to internal and external audiences.

The ideal candidate has 10+ years in healthcare strategy, communications, or consulting, with proven ability to translate complex data into compelling business narratives and drive

Qualifications

• 10+ years of relevant healthcare consulting, strategy, communications, marketing, or business development experience.
• Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
• Demonstrated success developing executive presentations, strategic communications, thought leadership materials, and/or RFP responses.
• Strong project management and cross-functional collaboration skills.
• Excellent written, verbal, and presentation communication abilities.
• Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.
• Proven ability to influence stakeholders and manage multiple priorities in a fast-paced environment.

Responsibilities

• Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
• Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
• Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
• Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
• Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
• Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
• Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
• Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
• Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
• Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.

Skills

VBC strategy

Executive communications

Cross-functional leadership

Healthcare consulting

RFP responses

Content development

Data storytelling

Education

Bachelor's degree

Job description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

At Aetna, a CVS Health company, we are committed to helping people achieve their best health through accessible, affordable, and high-quality care. By combining our health care benefits expertise with CVS Health's broad care delivery, pharmacy, and community-based assets, we are transforming health care and advancing innovative solutions that improve outcomes and lower costs.

The Lead Director, Value-Based Care (VBC) Strategy & Communications plays a critical role in advancing Aetna's value-based care narrative across Commercial, Medicare, and Medicaid lines of business. This individual will lead the development of enterprise VBC proof points and market-facing content, support sales and RFP strategies, and drive thought leadership initiatives that demonstrate the value and impact of Aetna's VBC approach. The role requires strong strategic thinking, healthcare industry knowledge, and the ability to translate complex data, business strategies, and outcomes into compelling messages for internal and external audiences.

Primary Job Duties & Responsibilities / You Will Make an Impact By:

• Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.

• Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.

• Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.

• Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.

• Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.

• Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.

• Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.

• Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.

• Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.

• Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.

Required Qualifications

• 10+ years of relevant healthcare consulting, strategy, communications, marketing, or business development experience.

• Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.

• Demonstrated success developing executive presentations, strategic communications, thought leadership materials, and/or RFP responses.

• Strong project management and cross-functional collaboration skills.

• Excellent written, verbal, and presentation communication abilities.

• Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.

• Proven ability to influence stakeholders and manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Knowledge of value-based care models, provider incentives, quality measurement, total cost of care, and population health management.

• Experience working across Commercial, Medicare Advantage, and/or Medicaid businesses.

• Experience in managed care, health plans, provider organizations, consulting firms, or healthcare technology organizations.

• Experience supporting sales organizations, client-facing engagements, or strategic proposal development.

Education

• Bachelor's degree preferred or a combination of education and work experience.

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 09/26/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.