Lead Digital Customer Growth - FirstNet

AT&T; Dallas (TX); On-site; USD 143,000 - 216,000; Full time

Job summary

A leading telecommunications company is seeking a Lead Digital Customer Growth (FirstNet) in Dallas, Texas. This role focuses on optimizing the digital customer journey for FirstNet, leading initiatives to drive user engagement and retention, and collaborating across various teams. The ideal candidate will possess extensive experience in digital marketing and data-driven growth strategies, making a significant impact on public safety professionals' experiences.

Benefits

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement

Paid Time Off (23 days of vacation)

Paid Parental Leave

Employee discounts up to 50% off

Qualifications

• 5+ years of experience in digital growth strategy or marketing role
• Experience in complex digital ecosystems
• Strong analytical skills with digital analytics tools proficiency

Responsibilities

• Develop and support a comprehensive digital growth strategy
• Ensure the digital customer journey meets public safety user needs
• Lead cross-functional collaboration for digital initiatives

Skills

Digital marketing

User experience

Data-driven strategies

Analytical skills

Leadership

Communication

Education

Bachelor’s degree in marketing, Business, Digital Media, or related field

Master’s degree (preferred)

Tools

Adobe Analytics

Google Analytics

Job description

Job Description

Work Locations: Dallas, TX

Overview

Join AT&T and reimagine the communications and technologies that connect the world. The Business Experience team delivers innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter.

Position Summary

The Lead Digital Customer Growth (FirstNet) will support the end-to-end digital experience strategy to engage and grow the FirstNet user base. This role will focus on optimizing digital touchpoints to deliver a seamless, mission‑critical customer journey that supports the unique needs of public safety professionals. The ideal candidate is a strategic digital growth leader with an understanding of digital marketing, user experience, and data‑driven growth strategies in complex, high‑stakes environments. AT&T FirstNet is the nationwide public safety broadband network dedicated to America’s first responders and the extended public safety community.

Key Roles and Responsibilities

• Develop and support a comprehensive digital growth strategy for the FirstNet digital ecosystem, including web, mobile, and app platforms.
• Support the end‑to‑end digital customer journey for FirstNet, ensuring it meets the unique requirements of public safety users.
• Lead cross‑functional collaboration across marketing, product, technology, and customer experience teams to drive digital initiatives that increase adoption, engagement, and retention.
• Work alongside Data Analysts to leverage digital performance data for ongoing optimization efforts.
• Support digital content strategy, UX/UI enhancements, and digital marketing integrations tailored to the FirstNet audience.
• Partner with Technology teams on project intake forms, Business Requirements Documents (BRDs), and provide consultation during development phases.
• Champion a customer‑centric approach with a focus on mission‑critical reliability and accessibility.
• Monitor key performance indicators (KPIs) related to digital growth, user engagement, and conversion metrics, adjusting strategies to meet evolving goals.

Education Preferred

• Bachelor’s degree in marketing, Business, Digital Media, or related field (Master’s preferred).

Experience

• 5+ years of experience in digital growth strategy, digital marketing, or related roles with demonstrated success in driving user acquisition and engagement.
• Experience working in complex digital ecosystems with multiple platforms and stakeholder groups.
• Strong analytical skills with proficiency in digital analytics tools (e.g., Adobe Analytics, Google Analytics).
• Proven leadership skills with ability to lead cross‑functional teams and manage through ambiguity.
• Excellent communication skills, able to convey complex ideas to technical and non‑technical audiences.

Supervisor

No

Compensation

Lead Digital Customer Growth (FirstNet) earn between $143,800 - $215,800 USD Annual. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company‑designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet and AT&T phone

Additional Information

Ready to close the deal on a career with AT&T? Apply today.

Weekly Hours

40

Time Type

Regular

Location

Dallas, Texas

Salary Range

$143,800.00 - $215,800.00

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.