Lead Data Scientist, AdTech

Launch Potato; United States; Remote; USD 100,000 - 130,000; Full time

Benefits offered by this job

Profit-sharing bonus

Competitive benefits

Performance-driven compensation

Job summary

Launch Potato seeks a Data Scientist to drive revenue and media efficiency by owning the data science engine for the insurance vertical. The ideal candidate will have 5+ years of hands-on experience in applied data science and a background in digital marketing.

The role involves building effective modeling solutions and deploying them while ensuring measurable impact on ROAS. Candidates should be proficient in Python and SQL, and familiarity with AWS is highly desired.

Qualifications

• Proven experience in digital marketing, performance marketing, or lead-gen industry.
• 5+ years in a hands-on applied data science role delivering business impact.
• Hands-on experience in building and deploying ML solutions.

Responsibilities

• Own the full data science engine for a priority vertical.
• Deliver buying models that maintain positive ROAS.
• Drive lead quality improvements across our portfolio.

Skills

Experience in digital marketing

Building ad-tech algorithms

Modeling fundamentals

Building ML solutions in AWS

Multi-armed bandit techniques

Expert in Python

Expert in SQL

Job description

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers.

QUALIFICATIONS

• Proven experience in digital marketing, performance marketing, or the lead‑gen industry
• Experience building ad‑tech algorithms and supporting user acquisition or paid media modeling (highly desired)
• Strong modeling fundamentals: the ability to build effective models that drive business impact
• Multi‑year, hands‑on experience building and deploying ML solutions in the AWS cloud
• Hands‑on experience across core technique areas: multi‑armed bandit / reinforcement learning, recommendation and ranking systems (content‑based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling
• Expert Python and SQL

EXPERIENCE

5+ years in a hands‑on, in‑the‑weeds applied data science role delivering measurable business impact.

YOUR ROLE

Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency. This is a hands‑on, in‑the‑weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML‑engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis.

You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time. Your primary metric is ROAS.

OUTCOMES

• Own the Insurance vertical’s primary modeling work end‑to‑end with measurable ROAS impact
• Deliver buying models that maintain positive ROAS and quality
• Drive lead quality improvements across our portfolio of brands: Messaging, Funnels, Content/Listicles, and more resulting in measurable impact to revenue growth
• Establish trusted, direct partnership with vertical business stakeholders
• Produce trusted output: validated, documented, low correction burden
• Identify and leverage net‑new modeling opportunities the business has not flagged

COMPETENCIES

• Business‑first framing: Starts with the problem and the metric, not the model.
• Full‑stack ownership: Stays engaged from problem definition through deployed performance
• Proactive communication: Closes loops without being chased
• Collaborative: Leans on ML engineering for the last mile rather than working solo
• Coachable: Seeks feedback and turns it into visible behavior change
• Curiosity paired with delivery discipline

NICE TO HAVE

• Sophisticated ML at companies where paid digital media is core to the business model
• Creative embeddings work: incorporating embeddings of creatives, videos, headlines, and search into paid media models
• Insurance domain experience
• Creating state‑of‑the‑art Ad Ranking algorithms
• Modeling against ad‑platform data points (Google, Meta, native)
• LLMs / deep learning applied to personalization or content
• Familiarity with Looker

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.

EEO STATEMENT

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.