Lead Creative Program Manager

Hinge Health; San Francisco (CA); On-site; USD 150,000 - 225,000; Full time

Job summary

Hinge Health is seeking a Lead Creative Program Manager to architect creative operations within the Brand, Creative & Content team. You will optimize workflows, implement QA standards, and drive creative tooling and vendor management, leveraging AI solutions for scalability.

The ideal candidate has over 8 years of experience in creative operations and program management, thrives in dynamic environments, and enjoys data-driven decision-making. Compensation ranges from $150K to $225K.

Qualifications

• 8+ years in creative operations or program management.
• Experience leading cross-functional programs from intake to launch.
• Hands-on experience with AI and automation in marketing.

Responsibilities

• Analyze and optimize creative team operations and processes.
• Introduce QA standards and publishing workflows.
• Manage creative tooling and vendor ecosystems.
• Define and execute AI and automation strategy.

Skills

Creative operations

Program management

Stakeholder management

AI and automation

Data fluency

Tools

Project management platforms

Digital asset management tools

AI tools

Job description

About the Role

Hinge Health recognizes the importance of brand and creative as a strategic lever. As a Lead Creative Program Manager on the Brand, Creative & Content (BCC) team, you’ll architect and run the systems that power how Hinge Health shows up across the web and key creative channels. The role sits at the intersection of creative, content, marketing and development teams translating business priorities into scalable programs, with a particular focus on AI‑driven creative operations and our website ecosystem.

What You’ll Accomplish

• Optimize how pods and creative teams operate – analyze utilization, throughput, and quality across creative teams to spot bottlenecks, then evolve processes, tools, and ways of working so teams operate efficiently and ‘at the top of their license.
• Improve quality, consistency, and scalability of web operations – introduce and refine QA standards, publishing workflows, documentation, and governance to streamline repeatable work (e.g., templates, campaigns, localization) while balancing impact, feasibility, and team capacity.
• Act as the central connector between strategy and execution – bridge high‑level brand and marketing objectives with creative and content by proactively surfacing risks and dependencies and driving clear, timely decisions.
• Lead creative tooling and vendor ecosystems – own and optimize the creative tooling stack and manage agencies and vendors defining scopes, SLAs, performance standards, and budgets to maximize value and reliability.
• Scale creative operations with AI and automation – define and execute the AI and automation strategy across the Brand, Creative & Content team, using utilization, efficiency metrics, and ROI insights to continuously improve how creative work gets done.

Who You Are

• A systems thinker who loves turning ambiguity into clear programs, frameworks, and roadmaps that multiple teams can execute against.
• Equally comfortable in strategy and operations – you can zoom out to align on priorities and zoom in to troubleshoot a broken workflow or mis‑scoped brief.
• Deeply collaborative and empathetic, able to build trust with marketers, designers, content writers, engineers, operations, and external partners, and lead by influence with a solution oriented approach.
• AI‑ and data‑forward in your approach: you use automation, dashboards, experiments, and metrics to inform decisions and continuously improve how teams work.
• Grounded yet flexible, you appreciate governance, but know when to adapt processes to meet the moment in a fast‑moving, high‑growth environment.
• A culture carrier who enjoys building strong team rituals, empowering others, and elevating the creative bar while maintaining healthy, sustainable ways of working.

Basic Qualifications

• 8+ years in creative operations, program management, or similar operational roles within marketing, creative, or agency environments, with a track record of owning and scaling complex, cross‑functional programs end to end.
• Proven experience leading complex web or digital programs from intake and prioritization through launch and measurement, working across multiple stakeholders and functions.
• Hands‑on experience applying AI and automation in creative or marketing contexts (e.g., content generation, workflow automation, performance tracking), including defining success metrics and measuring ROI.
• Strong background in web operations and governance: processes, QA, publishing workflows, documentation, and cross‑functional decision‑making.
• Demonstrated ability to create operational clarity, designing and implementing processes, ownership models, and decision frameworks that work across Marketing, Creative, Content, and Development.
• Experience managing creative tooling ecosystems (e.g., project management platforms, DAMs, design and video tools, AI tools) and leading successful adoption across teams.
• Experience managing agencies and external vendors, including performance management and budget oversight.
• Strong data fluency, comfortable building and interpreting dashboards, tracking utilization and efficiency metrics, and using data to recommend operational changes.
• Excellent communication and stakeholder management skills, with proven success aligning senior leadership, marketing, creative, and engineering partners around shared plans and tradeoffs.
• Ability to thrive in a high‑growth, dynamic environment with shifting priorities, exercising sound judgment and proactively surfacing risks and options.

Preferred Qualifications

• Experience in B2B2C SaaS, healthcare, or digital health environments, especially in high‑growth or scaling phases.
• Direct experience as a website or digital experience program lead working with modern CMS / headless stacks (e.g., Contentful, Webflow, custom React/Next.js frontends) and dev partners.
• Proven success designing or evolving AI governance and guidelines for creative and marketing teams (e.g., prompts, approval workflows, quality and compliance standards).
• Familiarity with project/program management methodologies (e.g., Agile, Scrum, Kanban), with a track record of tailoring them to creative and marketing environments; formal certification (PMP, CSM, etc.) is a plus.
• Experience working with distributed or hybrid teams and coordinating across multiple time zones and external agency partners.

Benefits

Compensation Range: $150K - $225K

EEO Statement

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law.