Lead, Creative Designer

Royal Caribbean Group; Miami (FL); On-site; USD 75,000 - 95,000; Full time

Job summary

Royal Caribbean Group is seeking a full-time Lead Creative Designer to join their Marketing Team in Miami. The role entails driving visual development across various channels, ensuring cohesive and on-brand campaign assets. Ideal candidates will have 6+ years of design experience, a strong portfolio, and mastery of Adobe Creative Cloud. You will be responsible for leading design processes for major brand campaigns, collaborating closely with cross-functional teams, and maintaining high creative standards throughout execution. Join us to explore the world through design!

Qualifications

• 6+ years of professional design experience with senior-level creative ownership.
• Strong portfolio showcasing high-impact, multi-channel campaign work.
• Proven experience leading or significantly contributing to major brand campaigns.

Responsibilities

• Lead the design process for brand campaigns from concept to delivery.
• Translate strategic briefs into compelling visual solutions.
• Work closely with marketing and creative teams to ensure design alignment.

Skills

Design ownership

Campaign leadership

Adobe Creative Cloud

Visual storytelling

Strong communication

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands - including Royal Caribbean International, Celebrity Cruises and Silversea Cruises - the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Marketing Team has an exciting career opportunity for a full time Lead, Creative Designer reporting to the Manager, Creative Design.

This position will be working onsite from Miami.

Position Summary

The Lead Creative Designer is responsible for driving the visual development and execution of integrated marketing campaigns across digital, social, print, and experiential channels. This role blends hands‑on design excellence with creative leadership, ensuring all campaign assets are cohesive, on‑brand, and strategically aligned with business objectives. The ideal candidate is a concept‑driven designer with exceptional executional skills, a strong strategic mindset, and a deep understanding of brand storytelling.

Essential Duties and Responsibilities

Campaign Development & Execution

• Lead the end-to-end design process for major brand and product campaigns from initial concepting to final asset delivery.
• Translate strategic briefs into compelling visual solutions that perform across multiple channels and formats.
• Develop campaign systems, visual toolkits, and design guidelines to ensure cohesion across all touchpoints.
• Partner with copywriters, art directors, strategists, and external agencies to bring integrated concepts to life.
• Serve as the creative lead for campaign execution, providing direction, feedback, and quality control for all design deliverables.
• Mentor designers on conceptual thinking, craftsmanship, and evolving brand expression.
• Maintain and elevate brand standards across every asset produced.

Cross-Functional Collaboration

• Work closely with marketing, creative strategy, and product development teams to ensure campaign design aligns with strategic goals.
• Collaborate with project management teams to support smooth file prep, handoff, and delivery.
• Manage relationships with external creative partners as needed.

Executional Excellence

• Produce high-impact visuals including key art, digital ads, emails, social content, OOH, experiential assets, and presentation materials.
• Ensure pixel-perfect accuracy, color consistency, and brand alignment across all campaign outputs.
• Solve design challenges efficiently while maintaining high creative standards and deadlines.

Qualifications, Knowledge and Skills

• 6+ years of professional design experience, demonstrating senior-level creative ownership and campaign leadership.
• A strong, polished portfolio showcasing high-impact, multi-channel campaign work for top brands, including concept development, design systems, and execution across digital and traditional media.
• Proven experience leading or significantly contributing to major brand or product campaigns within in-house creative teams, agencies, or hybrid environments.
• Mastery of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and familiarity with AI and collaborative design tools.
• Deep expertise in layout, typography, composition, and visual storytelling.
• Strong communication skills with the ability to present creative rationale clearly to both creative and non-creative partners.
• Highly organized, able to manage multiple complex projects simultaneously with accuracy, speed, and attention to detail.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

No immigration sponsorship offered.