Lead Brand Designer

Teli Labs; San Francisco (CA); On-site; USD 145,000 - 195,000; Full time

Benefits offered by this job

Health benefits

Equity and growth opportunities

401k option

Parental leave

Learning stipend

Commuter benefits

Remote office stipend

Headshot provided

Office gym

Company offsites

Job summary

Pallet is seeking a Lead Brand Designer to own our visual identity across the website, launch films, conferences, and sales collateral. You will set the creative direction, craft the work, and begin building a design team, reporting to the Head of Marketing.

This role requires leading freelancers and agencies initially while scaling the in-house team in year one. You will shape Pallet’s brand for enterprise buyers and Silicon Valley audiences, turning complex freight and warehousing concepts

Qualifications

• 7–12 years in brand design (agency/in-house)
• Strong portfolio across landing pages, web visuals, photography and product UI
• Experience owning a brand system and applying it across channels
• Ability to make technical subjects visually compelling for enterprise buyers
• Proven track record shipping high-quality work quickly
• Demonstrated AI workflow experience and ability to integrate design with AI tools

Responsibilities

• Own Pallet's brand design across website, launch films, conferences, and sales collateral.
• Set creative direction, execute work, and build the team.
• Report to Head of Marketing (Jason Feng) and oversee freelancers/agencies initially.
• Grow the internal brand design team in the first year.

Skills

Brand design

Agency experience

In-house experience

Typography

Brand system

AI workflow

Self-driven design

Tools

Figma

Job description

About Pallet

Pallet is building AI Agents to transform the physical economy, a $12 trillion global TAM. We’ve raised $50M from top investors, including General Catalyst, Bessemer Venture Partners, and Bain Capital Ventures.

Lead Brand Designer

San Francisco, CA

$145,000 - $195,000

Full-time / Onsite (5 days/week)

About the Opportunity

Everything people use has to be made, stored, and moved. Pallet builds AI that runs those physical operations: the warehouses, trucks, and supply chains behind everyday life. Our ambition is to accelerate material abundance by helping companies produce and deliver more at lower cost.

We’re a Series B company that has raised $70M and grown ARR 10x in the last year.

You’ll give that ambition a visual identity. Your subject matter is tangible: freight moving, warehouses working, goods reaching people. The creative challenge is to make this world look as important as it is, and to make its future feel within reach.

The role in one paragraph

You’ll own Pallet's brand design, from the website and launch films to conference booths and sales collateral. You’ll set the creative direction, make the work, and build the team. You’ll report to Jason Feng, Head of Marketing, directing freelancers and agencies initially and building a team in the first year.

Why Pallet, and why now

• Go in-house and keep building. If you're coming from an agency, you'll get to live with the brand beyond the handoff, see what works, and make the next campaign better.


• Make the best work of your career. You'll have room to push the craft further than you have before, across websites, product launches, films, and physical experiences. You'll build the team that does it with you.


• Lead what you've helped build elsewhere. If you've contributed to a great tech brand, this is a chance to take independent creative ownership, choose your collaborators, and build a brand people recognize as your team's work.

How You Will Make An Impact

• Develop concepts and carry them through production across campaigns, landing pages, launch films, booths, decks, and collateral.


• Evolve Pallet's visual identity for enterprise buyers and a Silicon Valley tech audience. Make it approachable, premium, and visionary without looking like science fiction.


• Turn complex products and operations into clear diagrams, data visualizations, and illustrations.


• Build a brand system that other people can use, with components, references, and templates that support AI-assisted work and self-service.


• Choose and direct agencies, freelancers, photographers, and other specialists. Hire and develop a brand designer in year one.

Preferred Experience

• Around 7 to 12 years in brand design, with strong work from an agency, an in-house team, or both.


• A portfolio with range: landing pages, web illustrations, photography, and some product UI, ideally in different styles. We want strong concepts, typography, composition, and finished execution.


• Experience owning a brand system and putting it to work across websites, campaigns, decks, social, and events.


• The ability to make technical subjects visually compelling and understandable. Enterprise buyers should be an interesting audience to design for.


• Experience shipping high-quality work quickly, making practical decisions about what to perfect, and getting projects into the world.


• An established AI workflow. You can show how you connect design to AI, which tools you use beyond Figma, where they help or fall short, and how you structure design context so others can use it.


• You should still want to make the work yourself. You'll be developing the concept, designing the page, and reviewing the production files while you build the team around you.

Include your portfolio and make your contribution to each project clear.

The estimated salary range for this role is $145,000 – $195,000, depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and growth opportunities. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location.

Our Benefits

We invest in our people the same way we invest in our product: seriously.

• Health, Vision, and Dental benefits


• Take-what-you-need Paid Vacation


• Life Insurance and Accidental Insurance


• Short-Term Disability Coverage


• Generous salary and equity for all staff


• 401k option; helping you save for the future


• Paid parental leave to support growing families


• Yearly learning and development stipend


• Commuter benefits for Bay Area and New York employees


• Uber ride stipend if you ever have to work late in the office


• Remote office home stipend to get you comfy in your space for remote employees


• Free professional headshot


• Daily catered lunches and dinners provided in office


• Complimentary On-Site Gym: Our SF office has a fully equipped gym


• Onboarding trip to one of our offices if you work remotely


• Monthly happy hours


• Annual Company Offsites; our last one was in Palm Springs CA

Workplace Policy

We are an in-person company. Our offices in San Francisco, New York City and London are where ideas get built, decisions get made, and the team gets stronger. We have invested in making them genuinely great places to spend your day, with catered lunches, monthly happy hours, and people who care about the work and each other.

Most of our team works in office five days a week. For select roles, we hire remotely across the U.S. Remote employees come to one of our offices for their first week to onboard and meet the team, and we cover the full trip.

Every role is different. Travel expectations are always shared upfront in the job description and confirmed in your first call with us.

Equal Opportunity

Pallet is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or any other applicable legally protected characteristic. We prohibit any form of discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.

Candidate Privacy Notice

Please review Pallet’s Candidate Privacy Notice here.

Accommodations

Pallet complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local laws. We will reasonably accommodate qualified individuals with a disability during the application process and throughout employment as required by law.

If you need any assistance or accommodations due to a disability, please contact us at [e-mail].