Lead BI Developer

Launch Potato; St. Louis (MO); On-site; USD 120,000 - 150,000; Full time

Job summary

Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure that powers decision-making across Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. You will partner with Yield, Paid Media, and Account Management from day one to uncover meaningful trends and drive data-driven decisions.

The role emphasizes not just building dashboards but ensuring the work is used and understood, with a growth path into a proactive analytical partner for the team.

Qualifications

• Must demonstrate expert SQL and ability to extract insights from unstructured data.
• Must own reporting end-to-end, standardize dashboards, and drive adoption.
• Experience linking data to performance marketing levers and business decisions.
• Strong LookML development or equivalent in BI tools with impact awareness.
• Curiosity and business acumen to partner with multiple teams.

Responsibilities

• Own the reporting infrastructure powering decision-making across verticals.
• Collaborate with Yield, Paid Media, and Account Management to uncover trends.
• Deliver proactive retrospective analyses across experiments and CAC performance.
• Build a standardized reporting suite enabling self-service analytics.

Skills

Expert SQL

Reporting ownership

Performance marketing optimization

LookML development

Curiosity & business depth

Tools

Power BI

Tableau

LookML

Job description

WHO ARE WE?

Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world's leading companies.

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

BASE SALARY:

$120,000 to $150,000 per year, paid semi-monthly

MUST HAVE:

• Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models
• Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate
• Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session
• Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts
• Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder

EXPERIENCE:

Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.

YOUR ROLE

Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.

You’ll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren’t currently seeing. This is NOT a role for someone who wants to build dashboards and hand them off, it's for someone who cares deeply about whether the work they build gets used, understood, and acted on.

Outcomes (Performance Expectations)

• 30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, i.e. identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals.
• 60 Days in: Bridging business context and data understanding by being able to articulate how assigned verticals make money and what the key performance levers are. Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context.
• 90 Days in: Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption. LookML structure is understood well enough to begin making changes with full awareness of downstream impacts. Working relationships with Yield, Paid Media, and Account Management are established.
• 6 Months in: Trust is built with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics. Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance. Strong understanding of the full funnel metrics that support each team.
• Year 1: Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporti...: not ten per year; we should keep all benefits lines. ್ಳ... but we did.

Competencies

• Analytical Rigor: Asks the hard queries.
• Reporting Ownership: Engages stakeholders to understand how reporting is used.
• Business Acumen: …
• Communication: …
• Proactive Ownership: …
• Collaboration: …
• Curiosity & Growth: …

Total Compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.