Lead BI Developer

Jobicy; Northern (KY); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure across our finance-focused marketplace verticals. You will partner with Yield, Paid Media, and Account Management to turn data into strategic actions, standardize dashboards, and raise data literacy throughout the organization.

The role is remote-first with a base salary range of $120,000–$150,000 USD and requires expert SQL, LookML, and experience handling unstructured third-party data to influence business

Qualifications

• Minimum 7 years in BI or analytics with exposure to performance or affiliate marketing.
• Experience owning reporting end-to-end from data ingestion to dashboard delivery.
• Ability to work with unstructured third-party data and deliver actionable insights.

Responsibilities

• Own end-to-end reporting infrastructure powering decision-making across verticals.
• Standardize dashboards, drive adoption, and increase data literacy across teams.
• Collaborate with Yield, Paid Media, and Account Management to uncover trends and opportunities.
• Bridge data gaps, reconcile discrepancies, and translate analysis into business actions.

Skills

SQL

LookML

Data modeling

Dashboard standardization

Performance marketing analytics

Affiliate marketing

Data visualization

Stakeholder management

Tools

Power BI

Tableau

Job description

# Lead BI DeveloperReview the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.Apply for this job View companyRemote from: USASalary: USD 120k–150k / yrDepartment: Data Science & AnalyticsEmployment: Full TimeExperience: SeniorPublished: 12 Oct 2026Apply before: 11 Nov 2026Listing views: 248Application actions: 13Application toolkit## Make your next move.Prepare your resume, explore your fit, and draft a cover letter for this opportunity.AI Summary## The role, at a glance.Launch Potato seeks a Lead BI Developer to own end-to-end reporting infrastructure and become a strategic analytics partner for finance-oriented marketplace verticals. The role requires expert SQL, advanced LookML or comparable BI modeling expertise, and at least seven years of BI or analytics experience, ideally in performance or affiliate marketing. Key work includes standardizing dashboards, tracing data discrepancies, working with unstructured third-party data, and delivering retrospective analyses across campaigns, offers, experiments, seasonality, and CAC. The developer will partner closely with Yield, Paid Media, and Account Management teams to improve data literacy and turn analysis into business actions. This is a high-ownership, remote role with a stated annual base-salary range of $120,000 to $150,000 USD.## Role DNAA quick view of the complexity, pace, ownership and collaboration implied by the job description.### Job Complexity5/5EasyHard### Pace & Pressure5/5RelaxedFast-paced### Autonomy Level5/5GuidedFull ownership### Communication Load5/5IndependentCollaborative**AI insight**This is a senior, business-embedded BI ownership role requiring both deep technical judgment and the ability to influence how multiple teams use data. The candidate must work effectively with ambiguous, messy data while proactively identifying opportunities and connecting findings to commercial performance.## Salary analysisEstimated compensation compared with the broader US market for similar roles.Estimated job medianMarket rate**$135,000**US market range**$120k–$170k**0$187k**AI insight**The disclosed base salary is $120,000–$150,000 USD yearly, with a midpoint of $135,000. A typical US market base-salary range for a lead BI developer with 7+ years of experience, advanced semantic-modeling skills, and performance-marketing exposure is approximately $120,000–$170,000 yearly; bonus and profit sharing may add value beyond base pay.## Core skillsSkills and capabilities most closely associated with this opportunity.Business intelligenceSQLLookMLData modelingDashboard standardizationPerformance marketing analyticsAffiliate marketingData visualizationMarketing attributionStakeholder management**Sample interview questions**Opportunity details## About this role.### **WHO ARE WE?**Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world’s leading companies.Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.### **WHY JOIN US?**You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.**BASE SALARY:** $120,000 to $150,000 per year, paid semi-monthly**MUST HAVE:*** **Expert SQL & Comfortable with Unstructured Complex Data**: Extracts accurate insights from raw, unstructured data without relying on clean models* **Reporting Ownership & Data Literacy**: Builds, standardizes, drives adoption, and leaves teams more data-literate* **Performance Marketing Optimization**: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session* **Advanced LookML Development (or equivalent in Power BI / Tableau)**: Architects complex models with full understanding of downstream impacts* **Curiosity & Business Depth**: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder**EXPERIENCE:** Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.**YOUR ROLE**Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.You’ll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren’t currently seeing. This is **NOT** a role for someone who wants to build dashboards and hand them off, it’s for someone who cares deeply about whether the work they build gets used, understood, and acted on.**Outcomes (Performance Expectations)*** **30 Days in:** Actively engaged with stakeholders to audit what reporting the team is consuming and why, i.e. identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals.* **60 Days in:** Bridging business context and data understanding by being able to articulate how assigned verticals make money and what the key performance levers are. Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context.* **90 Days in:** Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption. LookML structure is understood well enough to begin making changes with full awareness of downstream impacts. Working relationships with Yield, Paid Media, and Account Management are established.* **6 Months in:** Trust is built with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics. Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance. Strong understanding of the full funnel metrics that support each team.* **Year 1:** Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views you as a go-to analytical partner who recommends action, not just reports findings.**Competencies*** **Analytical Rigor:** Asks the hard questions and traces discrepancies to the source before drawing conclusions.* **Reporting Ownership:** Engages stakeholders to understand how reporting is used before building, i.e. creates dashboards that are adopted, not just delivered.* **Business Acumen:** Invests in understanding the business by asking the right questions before pulling the data.* **Communication:** Asks enough upfront to make sure the answer lands with the right context for the right audience.* **Proactive Ownership:** Surfaces problems early, engages before being asked, and drives work forward with a clear point of view.* **Collaboration:** Builds trust by asking genuine questions and showing they care about what stakeholders need, not just what they asked for.* **Curiosity & Growth:** Asks more than most and is driven to grow from technical executor into analytical partner over time.**TOTAL COMPENSATION**Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.**Want to accelerate your career? Apply now!**Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.