Lead Art Direction: Immersive Events & Experiences

Salesforce; Indianapolis (IN); On-site; USD 90,000 - 130,000; Full time

Job summary

Salesforce is seeking a Lead, Art Direction to elevate our events portfolio with strong creative craft from concept to on-site installation. You will guide junior designers, translate brand identity into physical spaces, and extend design thinking to interactive experiences and tech-enabled moments.

You will travel to major events, overseeing execution, maintaining brand integrity, and delivering cohesive, on-brand experiences that engage attendees and stakeholders.

Qualifications

• 5–8 years of design/art direction experience with event and brand design.
• Experience designing event footprints and user journeys for large activations.
• Exposure to interactive or experiential design (activations, installations, digital/tech).
• Comfort directing junior designers, even without formal management experience.
• Strong brand design background with space translation expertise.

Responsibilities

• Own art direction for assigned events and ensure on-brand storytelling across environmental graphics, signage, stage design, and activations.
• Design event footprints and map user journeys from arrival to departure.
• Create interactive/experiential elements—activations, installations, digital moments.
• Translate strategy into tangible experiences and maintain production-ready creative.
• Mentor junior designers on projects and collaborate with cross-functional partners.
• Travel to events to oversee on-site design execution and make real-time decisions.

Skills

Adobe Creative Suite

Figma

3D Rendering Tools

Tools

3D rendering tools

Job description

Salesforce is seeking a Lead, Art Direction to elevate our events portfolio with strong creative craft from concept to on-site installation. You will guide junior designers, translate brand identity into physical spaces, and extend design thinking to interactive experiences and tech-enabled moments.

You will travel to major events, overseeing execution, maintaining brand integrity, and delivering cohesive, on-brand experiences that engage attendees and stakeholders.