Lead, Access Marketing, IZERVAY
Astellas Pharma
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Benefits offered by this job
Job summary
Astellas Pharma is seeking a Lead, Access Marketing IZERVAY to educate ophthalmology practices in identifying and treating GA patients, optimizing operations, and driving adoption of IZERVAY. You will shape access strategies, pricing messaging, and reimbursement workflows across the U.S.
The role requires strong knowledge of the U.S. retina practice environment, buy-and-bill dynamics, and cross-functional collaboration, with travel ~30% and a hybrid work setup.
Qualifications
- Bachelor's degree required.
- 12+ years of pharmaceutical/biotech marketing or market access experience in the U.S.
- Demonstrated ability to develop and execute market access marketing strategies and related tools.
- Strong understanding of the U.S. healthcare system, reimbursement dynamics, GPO dynamics, and buy-and-bill provider economics.
- Ability to lead complex cross-functional projects in a matrixed organization and influence without authority.
- Experience managing agencies, budgets, timelines, and promotional reviews.
Responsibilities
- Lead market access marketing strategies and playbooks for GA.
- Synthesize insights to create practical resources for GA operations.
- Develop workflow tools and staff education materials for GA adoption.
- Create marketing resources to raise awareness and identify eligible GA patients.
- Design speaker programs and non-personal promotion activities.
- Manage pricing rebate communications and compliance processes.
- Track KPIs and dashboards to measure reach and adoption.
Skills
Education
Job description
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com.
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com.
We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.
Geographic atrophy (GA) is an advanced form of dry age-related macular degeneration that causes progressive loss of central vision. IZERVAY is an innovative treatment recently approved for GA which has become the #1 prescribed treatment for new patients with GA. However many patients remain untreated as adoption is constrained by practice capacity and operational readiness.
The Lead, Access Marketing, IZERVAY is responsible for educating ophthalmology practices on identifying, evaluating and treating appropriate GA patients through operational excellence and workflow optimization. This role requires a strategic, execution-oriented access marketer with a strong understanding of the U.S. retina practice environment, buy-and-bill dynamics, patient access workflows, and the operational barriers that impact treatment initiation and continuity.
- Lead insight generation through market research, advisory boards, field feedback, claims data, and customer engagement to identify operational barriers and prioritize solutions.
- Identify, synthesize, and codify best-in-class GA treatment operations from high-performing ophthalmology and retina practices into a practical, replicable playbook.
- Develop workflow tools, operational checklists, patient journey resources, staff education materials that help practices integrate GA treatment into existing clinic operations.
- Create impactful marketing resources that communicate the burden of GA, elevate urgency around appropriate patient identification, and support practices in identifying and activating eligible patients.
- Design and lead execution of speaker programs, peer-to-peer content, and non-personal promotion.
- Ensure effective and compliant communication of the Ophthalmology GPO pricing rebate program which is communicated to customers by the Regional Key Account Leads (RKALs) or other appropriate Astellas employees.
- Develop KPIs and performance dashboards to evaluate program reach, engagement, practice adoption, customer satisfaction and overall business impact.
- Partner with national and regional key account leads (NKALs and RKALs) to develop customer engagement strategies for practice administrators, C-suite leaders and office managers
- Manage agency partners, budgets, timelines, MAP/MLR submissions, and executional trade-offs while ensuring all activities comply with Astellas policies and applicable legal, regulatory, privacy, and promotional requirements
- Bachelor's degree required
- 12+ years of pharmaceutical, biotechnology, market access, brand marketing, customer marketing, or relevant healthcare commercialization experience in the U.S.
- Demonstrated experience developing and executing market access marketing strategies and related customer-facing tools and field resources
- Proven ability to synthesize customer insights, market research, claims data, and field feedback into clear strategies, practical resources, and measurable action plans
- Strong understanding of the U.S. healthcare system, managed markets, reimbursement dynamics, GPO dynamics, and buy-and-bill provider economics
- Demonstrated ability to lead complex cross-functional projects in a matrixed organization and influence without direct authority
- Experience managing agencies, budgets, timelines, promotional review processes, and multiple workstreams simultaneously
- Ability to present complex access, reimbursement, pricing rebate, and operational issues clearly to senior leadership and cross-functional stakeholders
- Excellent written, verbal, and interpersonal communication skills
- Demonstrated leadership capability, accountability, and ability to deliver business results through teams and partners
- Must be willing to travel approximately 30%
- MBA, MPH, MHA, or related advanced degree
- Retina, ophthalmology, specialty injectable, or buy-and-bill biologic experience strongly preferred
- Experience developing resources and education for practice administrators, C-suite leaders, office managers and related roles
- Experience with patient journey mapping, workflow optimization, practice operations, or customer experience design
- Experience with GPO pricing and rebate programs
- Experience developing peer-to-peer programs, speaker bureau content, advisory boards, field resources and non-personal promotion
- This position is based in Northbrook, IL, South San Francisco, CA, or remote.
- At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.
- Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
- Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
- Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
- A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.
Values: Innovation, Integrity and Impact sit at the heart of what we do.
Behaviors: We come together as ‘One Astellas’, working with courage and a sense of urgency. We are outcome focused and consistently take accountability for our personal contribution.
$144,060 – 205,800 (Final compensation will be determined based on a variety of factors, including but not limited to skills, experience and organizational equity considerations)
- Medical, Dental and Vision Insurance
- Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
- 401(k) match and annual company contribution
- Company paid life insurance
- Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
- Long Term Incentive Plan for eligible positions
- Company fleet vehicle for eligible positions
- Referral bonus program
Category IZERVAY Brand
Astellas is committed to equality of opportunity in all aspects of employment.
EOE including Disability/Protected Veterans
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