Launch Communications Lead - Local Markets

Zipline; Texas; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Travel 35%

Job summary

Zipline is hiring a Communications Manager, Local & Launch Communications to lead in-market and launch communications for new stores and sites. This hands-on role manages traditional and digital media, influencers, and visual storytelling, turning complex operations into compelling local narratives.

You’ll build trusted relationships with reporters, creators, and partners, develop messaging and materials, support events, and serve as a Zipline spokesperson while collaborating with Operations,

Qualifications

• 7+ years of communications experience in-house, agency, media, or politics; launch and local market experience strongly preferred.
• Proven success with traditional and emerging media, including creators and digital platforms.
• Strong writing, storytelling, and ability to simplify complex topics.
• Experience leading visual storytelling projects and on-site video crews.
• Excellent project management, attention to detail, and independent leadership.
• Willingness to travel ~35% and collaborate with global teams.

Responsibilities

• Own communications for in-market site launches and launches, serving as the main contact for local comms.
• Plan and execute integrated launch communications across traditional, digital, and visual storytelling channels.
• Build relationships with local, regional, and national reporters, creators/influencers, and YouTubers.
• Lead story development, media outreach, interviews, and on-ground press moments tied to launches.
• Partner with videographers, photographers, and designers to deploy high-quality visual content.
• Develop core messaging and media materials including press releases, talking points, FAQs, reactive statements, blogs, and video briefs.
• Support launch events, media tours, and community moments with a PR lens.
• Provide communications counsel to cross-functional partners in Operations, Government Relations, Community, Marketing, and Design.
• Monitor and manage local issues or misinformation; escalate quickly when needed.
• Plan and execute events with sharable/viral potential.
• Train and advise local teams on communications and messaging.
• Serve as a Zipline spokesperson.

Skills

Media relations

Crisis communications

Storytelling

Writing

Project management

Strategic thinking

Cross-functional collaboration

Public speaking

Travel readiness

Tools

Video production tools

Job description

Zipline is hiring a Communications Manager, Local & Launch Communications to lead in-market and launch communications for new stores and sites. This hands-on role manages traditional and digital media, influencers, and visual storytelling, turning complex operations into compelling local narratives.

You’ll build trusted relationships with reporters, creators, and partners, develop messaging and materials, support events, and serve as a Zipline spokesperson while collaborating with Operations,