KSL Content Producer, Social Media (Part-time)

Bonneville International Corporation; United States; Hybrid; USD 22,000 - 28,000; Full time

Benefits offered by this job

401(k) with Company match

Paid time off

Employee Assistance Program (EAP)

Financial planning services

Charitable matching donations

Job summary

Bonneville International seeks a Social Media Producer to create, publish, and optimize content across Facebook, Instagram, TikTok, X, YouTube, and more. You’ll translate daily content and special projects into platform-native posts, collaborating with News, Digital, and Marketing teams in a hybrid setup with on-site training in Salt Lake City.

You’ll manage posting cadences, monitor engagement, and contribute to brand-safe editorial standards while supporting major events and advertiser

Qualifications

• 1–3 years of experience in social media, digital content creation, or video production.
• Ability to create content for multiple social platforms in a professional or brand setting.
• Strong writing and editing skills tailored to social platforms.

Responsibilities

• Produce and publish social posts across platforms with headlines, captions, and visuals.
• Maintain daily posting cadence and monitor engagement and accuracy.
• Collaborate with reporters and editors to adapt stories for social formats.
• Track trends, pitch social-first ideas, and support campaigns with social content.

Skills

Social media content creation

Video editing

Writing & editing

Tools

CapCut

Adobe Creative Suite

Canva

Job description

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide. Who We Are KSL is Utah’s leading local news source across digital and broadcast platforms, delivering trusted, award‑winning journalism through KSL.com and KSL‑TV. We provide in‑depth local reporting, investigative journalism, and up‑to‑the‑minute coverage that serves communities across the state. Committed to being a trusted voice of light and knowledge, KSL helps Utahns stay informed, connected, and engaged with the issues that matter most.

Position Overview

The Social Media Producer is responsible for creating, publishing, and optimizing content across all KSL social platforms, including Facebook, Instagram, TikTok, X, YouTube, Threads, and emerging channels. This role plays a key part in growing audience, increasing engagement, supporting newsroom priorities, and ensuring KSL’s social presence reflects strong journalism and brand identity. The producer collaborates closely with News, Digital, Creative Services/Marketing, Promotions, and the broader social team to translate daily content, enterprise stories, special projects, and initiatives into compelling, platform‑native posts. Note: Work configurations are subject to change based on business needs and at company discretion. This position is an hybrid role that requires the employee to sometimes work at our Salt Lake City site. Specific hybrid schedules will be determined based on business needs and evaluated by managers and senior management. Employee will need to be on‑site during the training period.

What You Will Do:

• Daily Content Production Produce and publish social posts across all platforms, including: Headlines, captions, and teases Vertical and horizontal video Graphics and thumbnails Reels, TikToks, Shorts, carousels, and live updates Create and monitor live streams on YouTube and Facebook Package newsroom content (breaking news, enterprise, features) into engaging social formats.
• Platform Management & Scheduling Maintain daily posting cadence across KSL’s social accounts. Monitor posts for accuracy, engagement, and community response. Looking for opportunities to live stream. Participate in real‑time coverage for breaking news and major events.
• Audience Engagement & Community Management Respond appropriately to user comments when needed; elevate issues for moderation. Identify engagement opportunities and trends that align with brand safety and editorial standards.
• Trend Monitoring & Creative Development Track emerging trends, formats, audio, and platform features across all networks. Pitch social‑first ideas and series that reflect KSL priorities and audience interest.
• Collaboration & Cross‑Department Support Work with reporters, producers, and editors to build social versions of stories. Support branding, promotions, and station campaigns with social content. Assist in producing social deliverables for special projects or advertiser campaigns as assigned.
• Analytics & Best Practices Review platform insights to understand what topics and formats perform best. Apply best practices for timing, format, thumbnails, hooks, and retention. Contribute performance insights in team meetings.

Skills and Experience We Are Looking For:

Required 1–3 years of experience in social media, digital content creation, or video production. Proven ability to create content for multiple social platforms in a professional or brand setting. Strong writing and editing skills tailored to social platforms. Experience with basic video editing and graphic tools (CapCut, Adobe Creative Suite, Canva, etc.). Solid understanding of best practices for Facebook, Instagram, TikTok, X, and YouTube. Ability to work quickly and calmly in a fast‑paced, deadline‑driven environment. Flexibility to work occasional nights, weekends, or holidays for major news events or station priorities.

Preferred Experience working in a newsroom or media organization. Knowledge of Utah, local issues, and KSL’s audience. Familiarity with social analytics tools (native insights, YouTube Studio, etc.). Comfort appearing on‑camera occasionally (not required but a plus).

Physical Demands

Receive, process, and maintain information through oral and/or written communication effectively. Manual dexterity and fine motor skills to operate computer keys and general office equipment. Ability to work on a computer for prolonged periods of time. Sit and/or stand for extended periods of time. Lift, move, and carry up to 30 pounds on occasion.

Compensation

$16.00 - $20.00 an hour. Hourly rate to be determined by multiple factors including but not limited to evaluation of the education, experience, knowledge, skills, and abilities of the applicant along with internal equity and alignment with market data.

What We Offer You:

Check Out Our KSL Benefits! Employees at KSL can enjoy a broad offering of benefits, including:

• 401(k) with Company match, fully vested from day one
• Paid time off for volunteering
• Employer‑funded retirement account, fully vested from day one
• Employee Assistance Program (EAP) services
• Access to an entire team of free financial planners
• Matches on contributions to charitable organizations after one year of service
• Continuous growth and development opportunities
• Dynamic team culture that values teamwork, having fun, and collaboration
• KSL is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
• Minority/female/disability PWDNET/veteran are encouraged to apply.

Thank you for your interest in employment at Bonneville and for creating a login to our Employment site. This will allow you to check the status of your application and receive important updates and materials related to your application.

Bonneville International owns and operates over 20 radio stations in Sacramento, Seattle, Phoenix, Denver and Salt Lake City as well as Salt Lake City’s premier television station, KSL-TV. Bonneville International is among the premier broadcasting companies in the nation and takes great pride in our reputation as an employer of choice. People love working for us because we believe our employees and our ownership are what makes us different. Our television and radio stations provide leadership that builds up, connects, informs and celebrates the communities in which we serve. Whether we are producing responsive public affairs programming, working with clients to improve their businesses, engineering an on‑site live broadcast in support of a charity, or utilizing the incomparable local news‑gathering capabilities of our news and talk properties, we care about our customers and support our local communities.