Key Market Visual Merchandising Lead

Lululemon; New York (NY); On-site; USD 88,000 - 115,000; Full time

Job summary

lululemon Athletica Inc. in New York seeks a Key Market Visual Merchandiser to champion brand storytelling and in-store experiences.

You will coach store and field teams, lead market activations, and partner with Retail, Brand, Merchandising and Global teams to deliver compelling, consistent visuals that drive guest engagement and business results. Ideal candidates have 5–8 years in Visual Merchandising or buying, 3+ years in retail leadership, and a Bachelor’s degree in business, marketing, or

Qualifications

• 5-8 years’ experience in Visual Merchandising or a buying role.
• Assistant Store Manager (or above) experience.
• 3+ years of experience in a retail leadership role.
• 2+ years of experience in a retail support role such as Training, or VMSOS Program.
• 2+ years of experience delivering and facilitating training.
• Bachelor’s degree in business, marketing, or merchandising.

Responsibilities

• Champion Visual Merchandising strategies across Top Door locations, balancing brand vision with local market needs.
• Elevate execution by coaching and developing store and field teams on Visual Merchandising standards and best practices.
• Lead market-specific activations, product launches, and key brand moments that deepen guest engagement and drive business results.
• Partner with Retail, Brand, Merchandising and Global teams to deliver compelling and consistent in-store experiences.
• Drive product storytelling through strategic assortment presentation, outfitting and styling, placement, and fixture optimization.
• Identify emerging retail, consumer, and market trends to influence local and global Visual Merchandising strategies.
• Develop and inspire Visual Merchandising talent within our stores, creating a strong pipeline of future leaders.

Skills

Visual Merchandising

Buying

Retail Leadership

Training Delivery

VMSOS Program

Education

Bachelor’s degree in business, marketing, or merchandising

Job description

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

Retail Brand Experience (RBE) at lululemon brings our brand and product stories to life through impactful product presentation, storytelling, and store experiences that elevate guest engagement, drive business performance, and strengthen brand recognition. As a Key Market Visual Merchandiser, you will champion and execute Visual Merchandising strategies across priority markets, translating brand vision into compelling in-store experiences that inspire guests and deliver results. This role reports to the Manager, Key Market Visual Merchandising.

core responsibilities

As a Key Market Visual Merchandiser, you will bring the lululemon brand to life through exceptional product storytelling, elevated execution, and impactful brand and guest experiences. You will champion Visual Merchandising strategies across priority markets, translating brand and product vision into compelling in-store experiences that drive guest engagement, strengthen brand recognition, and deliver business results.

You will:

• Champion Visual Merchandising strategies across Top Door locations, balancing brand vision with local market needs.
• Elevate execution by coaching and developing store and field teams on Visual Merchandising standards and best practices.
• Lead market-specific activations, product launches, and key brand moments that deepen guest engagement and drive business results.
• Partner with Retail, Brand, Merchandising and Global teams to deliver compelling and consistent in-store experiences.
• Drive product storytelling through strategic assortment presentation, outfitting and styling, placement, and fixture optimization.
• Identify emerging retail, consumer, and market trends to influence local and global Visual Merchandising strategies.
• Develop and inspire Visual Merchandising talent within our stores, creating a strong pipeline of future leaders.

qualifications

• 5-8 years’ experience in Visual Merchandising or a buying role
• Assistant Store Manager (or above) experience
• 3+ years of experience in a retail leadership role
• 2+ years of experience in a retail support role such as Training, or VMSOS Program
• 2+ years of experience delivering and facilitating training
• Bachelor’s degree in business, marketing, or merchandising.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this positionis from $88,100 - $115,100 annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program , subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Field/Community-based work is necessary or important within a designated area, with relevant travel required. Candidates must be based in the New York City area.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at [e-mail] . In your email, please include the position title, the location of the position and the nature of your request.

The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.

At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.