Key Account Manager II
The KAM II is a salesperson responsible for meeting sales quotas and expense budgets for assigned clients by managing sales programs, promotional spending, distribution levels, shelf placement and strategic planning initiatives. Our clients are manufacturers, vendors, or brands who have contracted Advantage as their sales force. Our customers are retailers, wholesalers, or distributors to whom we sell our clients’ brands.
This teammate will collaborate with clients to develop strategic plans to accomplish the business goals and work with retailer associates such as buyers, category managers, and replenishment managers on Headquarter calls to implement the programs. This teammate will own the relationship with our clients and make decisions regarding spending of our clients’ trade funds to drive increased sales. The position also works closely with internal Advantage Solutions associates such as Customer Managers, order entry, claims, category management, schematics and retail associates to increase sales volume within a market.
Responsibilities
- Drive our clients’ business at assigned customer: increase distribution, grow sales dollars/units/share/other KPIs while staying on spend.
- Ensure retail/merchandising execution and basic eCommerce execution.
- Achieve targeted income and expense budgets by implementing promotional and marketing strategies.
- Analyze trends and results to identify growth opportunities and make recommendations to clients and customers.
- Monitor and drive growth through efficient management of promotional spending within guidelines on assigned clients.
- Meet budgetary goals by maintaining strict control and accounting of accrual and bill‑back funds for assigned clients.
- Meet expectations for managing period‑ending fund balance performance with no overspends vs. trade budget.
- Meet or exceed client goals for sales, distribution, share, pricing, shelving, and promotional volume.
- Launch strategies to pursue new opportunities.
- Implement retailer headquarters calls and penetrate key positions at the retailer to achieve sales goals by managing and maximizing manufacturer marketing and promotional funds while staying within financial guidelines.
- Ensure that all retail pricing and indirect order guides within the division are updated by regularly correcting discrepancies.
- Secure client approved schematics for all client brands by providing direction and communication to schematic, reset, and retail departments.
- Ensure incremental sales through distribution of new products and maintenance of existing SKUs.
- Collaborate with category management team to develop retailer presentations using database rationale such as SKU optimization, efficient promotion causal data, and lift analysis.
- Manage accounts to achieve the targeted ACV on innovation.
- Build and maintain effective client and retailer relationships to ensure customer access and client perspective that we are connected and engaged with key stakeholders.
- Demonstrate sales accomplishments and areas of opportunity by developing sales presentations for customers and clients.
- Implement customer HQ calls and demonstrate an ability to penetrate key positions at the retailer.
- Offer strategic input pursuant to annual business plans, problem solving, ongoing customer management; find the intersection of retailer and client objectives and drive win/win scenarios.
- Provide timely and fluid communication on client goals, programs, price changes, and priorities to include all necessary people and information.
- Manage difficult situations, issues and conflicts to get an effective outcome.
Direct Reports
This position does not have supervisory responsibilities for direct reports.
Indirect Reports
Does not have direct reports, but may delegate work of others and provide guidance, direction, and mentoring to indirect reports.
Education & Experience
Bachelor’s Degree or equivalent experience (Required).
Field of Study/Area of Experience: 4-6 years.
A solid track record of managing or working closely with key retailers, including department heads, category managers, buyers, and other retail stakeholders. Proven experience managing high-value accounts, developing long-term relationships, and delivering on customer objectives such as sales growth and promotional execution.
Skills, Knowledge and Abilities
- Strong sales presentation and development skills.
- Excellent interpersonal and organizational skills.
- Working knowledge of syndicated data.
- Intermediate or advanced computer skills.
- Strong written and verbal communication skills.
- Conflict management skills.
- Demonstrated ability to provide cross‑functional leadership.
- Well‑organized, detail‑oriented, and able to handle a fast‑paced work environment.
- Flexible and adaptable, able to change and adjust according to changes in projects or business environment.
- Ability to complete multiple duties with accuracy, shifting from one to another with frequent interruptions and competing deadlines.
Travel and/or Driving Requirements
- Travel and driving are essential duties and functions of this job.
- Travel up to 20 %.
Environmental & Physical Requirements
Office / Sedentary Requirements: Incumbent must perform essential functions of the job in a primarily office environment, sitting for extended periods of time (66 %+ each day), hearing telephone, typing on a computer, and possibly lifting up to 10 lb.
Equal Opportunity Employer
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.