Junior Content Analyst

The Cigna Group; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

The Cigna Group is seeking an RFP Marketing Content Analyst to serve as a strategic storyteller, creating engaging, winning content in collaboration with subject matter experts across the company.

You will build templates, translate market insights into client-facing responses, and influence stakeholders while mitigating risk. This role emphasizes cross-functional collaboration, data-driven storytelling, and strong communication to drive proposals forward.

Qualifications

• 2-3 years of experience in management consulting, sales consulting, marketing, product development, strategic planning, proposal management, content strategy and management, copywriting, and/or go-to-market strategy strongly preferred.
• Ability to translate internal descriptions and terminology into client-facing content.
• Excellent written and verbal communication skills.

Responsibilities

• Develop deep understanding of market dynamics and client needs to position proposal content.
• Build and maintain template responses for high-volume consultants and coalitions.
• Influence stakeholders with market insights to create winning responses while mitigating risk.
• Utilize the Responsive tool to structure content and improve proposal efficiency.
• Ensure RFP content is accurate and client-appropriate through SME partnerships.
• Engage in pricing and sales strategy discussions with leadership.
• Build deep cross-functional relationships and drive transformation initiatives.
• Communicate effectively with VP-level colleagues.

Skills

Strategic thinking

Content strategy

Proposal management

Copywriting

Go-to-market strategy

Education

Bachelor’s or Master’s degree in Communications, Journalism, English, Business Administration, or Health Administration

Tools

Responsive

Job description

The RFP Marketing Content Analyst will serve as a strategic storyteller for our organization by creating engaging, winning RFP content. You will partner with with subject matter experts across the company to create and maintain a suite of RFP content that showcases our differentiated value to prospective clients and highlights our strong position in the marketplace. The ideal candidate will have a background in marketing, product development, strategic planning, proposal management, content strategy and management, copywriting and/or go-to-market strategy, and be excellent at building strong, authentic relationships.

ESSENTIAL FUNCTIONS

• Develop deep understanding of market dynamics and client & consultant needs, and position proposal content to uniquely meet those needs
• Build and maintain template responses for our highest volume consultants and coalitions
• Communicate strong points of view based on market insights, client feedback, and consultant guidance, and use that point of view to influence stakeholders in creating winning responses, while appropriately mitigating business risk
• Demonstrate a thorough understanding of our RFP workflow and database management tool (Responsive), employ critical thinking to content structure within the tool, and drive greater efficiency and effectiveness into the proposal management process
• Ensure RFP content is accurate and client-appropriate by partnering closely with subject matter experts across the organization
• Regularly engage in complex conversations with leadership regarding Pricing & Sales strategy
• Build strong, deep relationships with key cross-functional partners
• Lead and execute process optimization initiatives as part of our department's strategic transformation
• Demonstrate strong written, verbal, and graphic communication skills to support interactions with VP-level colleagues
• 2-3 years of experience in management consulting, sales consulting, marketing, product development, strategic planning, proposal management, content strategy and management, copywriting, and/or go-to-market strategy strongly preferred
• Strategic thinker with a passion for learning and understanding, with ability to connect dots and effectively translate internal descriptions and terminology into client-facing content
• Ability to conduct a thorough investigation into root cause of a problem, separate relevant facts from less essential or unnecessary data, and develop options and recommendation on a solution
• Ability to thrive in a fast-paced environment, successfully navigate ambiguity, and work independently with minimal guidance
• Demonstrated flexibility and adaptability to change
• Excellent written and verbal communication skills
• Excellent prioritization and time management skills
• Ability to plan for and integrate multiple tasks concurrently
• Experience in directing or working with multi-disciplinary teams
• Ability to develop deep cross-functional relationships, both within day-to-day work activities and beyond directly-assigned tasks
• Demonstrated ability to coordinate tools, resources and people through to project completion
• Bachelor’s degree or Master’s degree in Communications, Journalism, English, Business Administration, or Health Administration, or equivalent experience