Jr. Social Media Ads and Analytics Specialist

WebFX; Harrisburg (Dauphin County); On-site; USD 44,000 - 47,000; Full time

Benefits offered by this job

Comprehensive training

Career growth

Flexible schedule

401k matching

Health insurance

Job summary

WebFX in Harrisburg, PA is seeking an entry-level team member for our Social Media group. You’ll be trained on everything from client relations to campaign analytics, with a focus on creativity and data-driven decision making.

This in-office role offers comprehensive training, growth opportunities, and a compensation range of $44,000–$46,500, plus benefits. A Bachelor’s degree and strong academics are encouraged for upcoming grads.

Qualifications

• Bachelor's degree completed or soon to be awarded.
• GPA of 3.4 or higher.
• Experience in any field is acceptable; training provided.
• Strong communication and presentation skills are essential.
• Customer service and client relationship experience is a plus.
• Familiarity with analytics and basic HTML is advantageous.

Responsibilities

• Plan and execute social media marketing strategies for clients.
• Communicate with clients and build long-lasting relationships.
• Analyze social media metrics and marketing data to inform client strategies.
• Perform marketing research and testing to improve campaigns.

Skills

Strong verbal & written communication

Customer service experience

Presentation skills

Analytical and research skills

Blogging experience

Social media management

Education

Bachelor's Degree (All majors welcome)

GPA 3.4+

Tools

Excel/Google Suite

AI tools familiarity

Google Analytics

Basic HTML

Job description

About the Role

WebFX is seeking an entry-level candidate for our Social Media team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things social media and client relationship-building. Related experience is awesome to have, but never required - we'll train you on everything you need to know.

The Qualifications: Who You Are

Education:

• A Bachelor's Degree: All majors welcome!

• GPA: 3.4 or above

(Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)

Suggested Experience and Skills:

• Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)

• Strong verbal and written communication skills

• Customer service experience (in any industry)

• Presentation skills

• Analytical and research skills

• Blogging experience (a bonus!)

• Experience managing social media or a website for an organization (a bonus!)

Tools/Technical Skills:

(Not required, but awesome to have!)

• Excel/Google Suite

• Familiarity with using AI tools

• Google Analytics

• Basic HTML or image editing skills

Qualities and Traits:

• You're interested in the web, and like keeping up with new technology

• You're professional, dependable, and self-motivated

• You take pride in your work and always strive for high-quality results

• You work with urgency and enjoy getting things done

• You're proactive when it comes to solving problems

• You're a lifelong learner, and are always looking to stretch and grow your skills

• You love thinking both creatively and analytically, and love using data to make decisions

Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If the job responsibilities sound interesting, and these traits sound like you, then we want to hear from you!

The Job Responsibilities: What You'll Learn to Do

Plan and Execute Social Media Marketing Strategies

(About 35% of your day)

• Manage paid social/online media ad campaigns for clients (think Facebook Ads!)

• Build a unique social strategy for each client based on their target audience and business goals

Communicate With Clients

(About 30% of your day)

• Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals

• Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate

Analyze Social Media Metrics and Marketing Campaign Data

(About 25% of your day)

• Analyze campaign performance data (think Google Analytics!) and prepare monthly reports

• Hone your clients' social strategies and action plans based on findings from this data

Perform Marketing Research and Testing

(About 10% of your day)

• Interpret demographic data, buyer behaviors, market research, and more to inform your clients' social strategies

The Benefits: What You'll Get

Comprehensive, On-the-Job Training and Career Development

• Initial "career kickstart" training to learn foundational hard skills over the first few months on the job

• Ongoing advanced training sessions from industry experts as you progress further in your role

• Regular team Lunch-and-Learns in our on-site training amenities

Career Growth and Upward Progression Paths

• All our Jr-level roles represent the first step on an upward promotional path within WebFX

• Merit-based promotions are abundant for new team members who meet or exceed performance metrics

• Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Jr. Social Media Ads and Analytics Specialist:

• Social Media Specialist

• Social Media Analyst

• Social Media Consultant

• Lead Social Media Consultant

• Sr. Social Media Consultant

In-Person Experience Alongside Our Team of Industry Experts

• This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.

Compensation

• $44,000 -$46,500 (potentially higher based on work experience)

Meet WebFX: Who We Are

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!

We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

Why Choose WebFX?

Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times

Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally

Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business

Flexible Schedule: Start your day between 8-10 am - when you do your best work

Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching

100% Company 401k Matching: Up to 4%

Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!)

Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space!

Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account

Office Perks: Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more

Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes

...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients

Check out our culture on social media:

Instagram

Twitter

Facebook

You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals.

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!