International Digital Marketing Intern - The Toro Company

The Toro Company; BLOOMINGTON (MN); On-site; USD 28,000 - 33,000; Full time

Benefits offered by this job

Dress for your day

Volunteerism

Summer Hours

Competitive Pay

Job summary

The Toro Company offers a dynamic summer internship program in Bloomington, MN, where you’ll support marketing initiatives across digital channels. You’ll help craft customer journey workflows, optimize content for search, and contribute to social media planning and execution.

You’ll gain hands-on experience with DAM, CMS, and sales enablement tools while collaborating with a cross-functional team. You’ll also create web-ready content, assist with landing pages, and participate in AI-assisted

Qualifications

• Pursuing a degree in marketing, communications, business, or related field.
• Strong written and verbal communication across teams.
• Interest in content marketing, SEO, and digital strategies.
• Familiarity with social platforms and content planning.
• Interest in buyer personas and marketing analytics.
• Excellent organizational and deadline management.
• Experience with CMS, DAM, or sales enablement is a plus.
• Familiarity with AI productivity tools is a plus.

Responsibilities

• Support creation and maintenance of customer journey workflows.
• Assist in SEO strategies, keyword research, metadata updates.
• Develop and publish social media content and calendars.
• Manage digital assets and landing pages; assist DAM and assets.
• Create digital content for social, email, web; basic design with Canva/Adobe.
• Assist with routine website updates.
• Support other marketing tasks as needed.

Skills

Strong communication

Content planning

Social media

Marketing analytics

Organization

Multitasking

MS Office

CMS familiarity

AI tools

Education

Marketing/Communications degree

Tools

DAM

CMS

Sales enablement

Copilot AI

Job description

The 2027 Summer Internship Program will run from May 17, 2027, through August 6, 2027. Candidates must be available to start on May 17 and participate through the duration of the program. Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.

Who Are We?

The Toro Company (TTC) has delivered market-leading, innovative products and outstanding customer care for more than 100 years. With over 11,000 employees worldwide, TTC is headquartered in Bloomington, Minnesota, USA. Our company designs and manufactures turf maintenance equipment; turf irrigation systems; landscape and lighting products; snow and ice management solutions; agricultural irrigation systems; rental, specialty and underground construction equipment; and residential turf and snow equipment. We market and sell TTC products worldwide through a network of distributors, dealers, mass retailers, hardware retailers, equipment rental center and home centers—as well as online direct to end users.

What Will You Do?

In order to grow and build a successful career with The Toro Company, you will be responsible for:

• Customer Journey Support the creation and maintenance of customer journey workflows in HubSpot, helping ensure customers receive relevant communications and content at each stage of the buying and ownership journey.
• SEO/Content Optimization Assist in implementing and optimizing SEO strategies across web content, conducting keyword research, metadata updates, content audits, and performance analysis to improve search visibility and user engagement.
• Social Media Support in the development and execution of the social media strategy, including the creation, scheduling, and publishing of content across key platforms. Assist in building monthly content calendars aligned with brand objectives, monitor engagement and emerging trends, and help manage community interactions where needed. The role also involves conducting competitor and industry research to inform content ideas and strengthen the overall social media approach.
• Digital Content & Platform Management Support the development and management of digital marketing platforms, including Digital Asset Management (DAM) and sales enablement systems. Assist with establishing content structures, metadata standards, and user experiences; uploading, tagging, organizing, and maintaining digital assets; managing user access and permissions; developing reports and usage insights; and creating customer-facing landing pages and resource centers. Coordinate AI-powered content localization projects from translation initiation through regional review, approval, and publication to ensure content is accurate, accessible, and delivered on schedule.
• Content Creation & Design Create digital content for social media, email, web, and other marketing channels using established templates and brand guidelines. Support graphic design projects, video editing, content formatting, and asset adaptation for various audiences and platforms using tools such as Canva and Adobe Express.
• Basic Web Updates Assist with routine website maintenance and updates to ensure content accuracy, brand consistency, and optimal user experience.
• Additional Marketing Support Pitch in on other marketing-related tasks and projects as needed, depending on team priorities and your interests.

What Do You Need?

• Currently pursuing a degree in marketing, communications, business, or a related field.
• Strong communication skills—both written and verbal—with the ability to collaborate effectively across teams and cultures.
• Interest in content marketing, SEO, and digital marketing strategies.
• Familiarity with social media platforms and content planning.
• Interest in customer journey mapping, buyer personas, and marketing analytics.
• Strong organizational skills with attention to detail.
• Ability to manage multiple projects and deadlines.
• Proficiency with Microsoft Office applications, particularly Excel, PowerPoint, and Word.
• Experience with or interest in content management systems, digital asset management (DAM), or sales enablement platforms is a plus.
• Familiarity with AI productivity tools such as Microsoft Copilot is a plus.
• Interest in building brand and customer personas, and helping define tone of voice for style guides.
• A natural problem solver who can think critically and adapt quickly.
• Detail-oriented and organized, with the ability to manage multiple tasks and deadlines.
• Basic design skills and ability to create simple social media graphics.
• Interest in learning and adapting to current digital marketing trends, and platforms.

What Can We Give You?

At The Toro Company, we are always working to make sure our interns know just how valued they are. In addition to a competitive pay- The Toro Company offers interns a variety of perks, including:

• Dress for your day – We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.
• Volunteerism – The Toro Company is proud to provide interns 8 hours of paid time to volunteer in the community.
• Summer Hours *Based on Location* – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at certain locations are able to start their weekends early and leave by noon on Friday.
• Competitive Pay – Competitive compensation with an anticipated hourly rate of $20–$24. Actual rates may vary based on factors such as academic standing, business function, and other relevant considerations.

The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non‑merit factors. We are committed to creating a welcoming environment for all employees.

With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.