Integration Campaign Lead

Slate Auto; Michigan; Hybrid; USD 120,000 - 160,000; Full time

Job summary

Slate is seeking an Integrated Campaign Lead to own end-to-end strategy across paid, earned, and owned channels, aligning teams and regions on a single, global view. You will drive cross-functional collaboration, accountability, and data-driven decisions to propel revenue growth and brand impact.

The ideal candidate blends strategic thinking, operational excellence, and influencer-level collaboration, influencing without direct authority to deliver measurable outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, or related field, or equivalent work experience.
• Proven experience leading integrated, multi-channel campaigns across paid, earned, and owned.
• Influencing without direct authority; accountable for programs and people.
• Strong analytical abilities using data to frame problems and opportunities.
• Strong creative capabilities turning data into strategy briefs.
• Experience building lead gen, demand modeling, attribution, and analytics frameworks.
• Experience with wholesale distribution and retail channels is a plus.
• Excellent communication and stakeholder management across all organization levels.
• Ability to manage multiple cross-functional workstreams end-to-end in fast-paced environments.

Responsibilities

• Plan and manage executional strategy across paid, earned, and owned channels.
• Develop global campaign views activated regionally with cross-functional teams.
• Rally stakeholders around a common plan and hold teams accountable to milestones.
• Apply analytical rigor to identify opportunities and tie results to business goals.
• Collaborate with Data Driven Marketing to build attribution and analytics.

Skills

Integrated campaigns

Cross-functional leadership

Stakeholder management

Analytical thinking

Creative strategy

Lead generation frameworks

Demand modeling

Multi-touch attribution

Analytics

End-to-end project management

Education

Bachelor's degree or equivalent

Job description

ABOUT SLATE

At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.

WHO WE ARE LOOKING FOR

We are seeking an Integrated Campaign Lead to own the executional strategy for our product campaigns end-to-end. This is a connector role: you will look across teams, channels, and regions to build one aligned view of how we go to market, rally stakeholders around it, and hold individuals accountable to the results that drive real business impact. You will be responsible for planning and managing executional strategy across paid, earned, and owned channels, delivering a single global campaign view that is activated regionally. The ideal candidate is equal parts strategist, operator, and influencer — someone who can build progressive, multi-layered views of a campaign across channels, audiences, regions, countries, and products, translate data into decisions, and shape creative strategy that connects with consumers. You are comfortable operating without direct authority, moving fast, and driving cross-functional teams toward measurable outcomes.

WHAT YOU GET TO DO

Plan and manage the executional strategy for product campaigns, ensuring alignment across paid, earned, and owned channels to deliver a global view that is activated regionally. Build progressive, connected views of campaigns across multiple channels, audiences, regions, countries, and products so leadership and regional teams share one source of truth. Rally stakeholders across functions around a common campaign plan, and hold individual contributors and partners accountable to milestones, deliverables, and results. Apply strong analytical rigor — using data and insights to solve business problems, define the biggest opportunities, and connect category and campaign performance directly to business goals. Develop a deep understanding of your key categories and how campaign performance ladders up to revenue, growth, and brand objectives. Craft brand and retail strategy briefs that blend data, insights, brand opportunities, and instinct into campaigns that connect with consumers and drive results. Build frameworks for lead generation and nurturing, demand modeling, multi-touch attribution, and analytics in partnership with Data Driven Marketing. Partner with Consumer and Brand Marketing to develop customer‑centric, integrated marketing campaigns delivered direct‑to‑consumer and through the dealer network. Partner with Media to deliver on the strategic “Jobs To Be Done” developed globally and executed regionally. Collaborate with the Email marketing team to nurture consumers through retention efforts. Develop strong cross‑functional relationships across Marketing, Product Development, Digital, Commercial, and Regional Marketing teams.

WHAT YOU BRING TO THE TEAM

• Bachelor's degree in Marketing, Business, or a related field, or equivalent relevant work experience.
• Proven experience leading integrated, multi‑channel campaigns across paid, earned, and owned — ideally with global-to-regional activation.
• A track record of influencing and driving results across teams without direct reporting authority; you are known for holding people and programs accountable.
• Strong analytical abilities — you use data and insights to frame problems, prioritize opportunities, and measure impact.
• Strong creative capabilities — you can turn data, insights, and brand opportunity into compelling strategy briefs.
• Experience building frameworks for lead generation and nurturing, demand modeling, multi‑touch attribution, and analytics.
• Experience with wholesale distribution and retail channels is a plus.
• Exceptional communication and stakeholder management skills, with the ability to partner with and influence all levels of the organization.
• Ability to manage multiple complex, cross‑functional workstreams end‑to‑to‑end in a fast‑paced environment.

WHY JOIN TEAM SLATE?

At Slate, we’re fueled by grit, determination, and attention to detail. The start‑up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.

Safety First
Delight Customers
One Team
Relentless Improvement
Fast, Frugal, and Scrappy
Respectful Collaboration
Positive Legacy

WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.

Slate is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].

About Us

At Slate, we’ve got one job: building a vehicle you’ll fall in love with, right here in the USA. We believe that car buyers—not car companies—should call the shots. We like looking at a road, not a screen. We don’t like paying for stuff we don’t need. We like picking out the stuff we do need. We think dings are badges, not blemishes. But we know not everyone likes what we like. So, we built you a Slate: you make it yours.