Integrated Marketing Specialist - Campaigns & Content

Emerson; Houston (TX); On-site; USD 58,000 - 62,000; Full time

Job summary

Emerson is seeking a Marketing Coordinator to support integrated campaigns and go-to-market activities for its measurement instrumentation portfolio. You will help develop customer-facing materials, manage assets, and align messaging with regional teams to drive engagement and growth.

The role emphasizes collaboration, data-driven decision making, and project management in a fast-paced environment. A Bachelor’s degree in marketing or related field and US work authorization are required.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Zero years of experience in marketing, communications, digital marketing, or related discipline.
• Strong written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office applications, including PowerPoint, Excel, Teams, and Outlook.
• Analytical mindset with ability to interpret marketing performance data and translate findings into actionable recommendations.
• Demonstrated ability to work effectively in a collaborative, cross-functional team environment.
• Legal authorization to work in the United States

Responsibilities

• Support the execution of integrated marketing campaigns and go-to-market activities that promote the measurement instrumentation portfolio and industry-focused solutions.
• Assist in the development of customer-facing marketing materials such as campaign assets, web content, paid and earned media, email marketing, video, social media, third party advertising, and sales enablement resources.
• Collaborate with product management, content strategists, digital marketing, industry leaders, and regional marketing teams to ensure consistent messaging and campaign alignment.
• Assist with project management, including timelines, asset coordination, approvals, and campaign launch activities.
• Monitor campaign performance and prepare reports that provide insights on engagement and other key marketing metrics.
• Help identify opportunities to improve customer engagement, campaign effectiveness, and marketing processes.
• Conduct market, competitor, and customer research to support campaign planning and content development.
• Contribute to special projects and strategic marketing initiatives that support business growth objectives.

Skills

Written comms

Verbal comms

Organizational skills

Project management

Analytical mindset

Collaboration

MS Office

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

PowerPoint

Excel

Teams

Outlook

MS Office

Job description

Emerson is seeking a Marketing Coordinator to support integrated campaigns and go-to-market activities for its measurement instrumentation portfolio. You will help develop customer-facing materials, manage assets, and align messaging with regional teams to drive engagement and growth.

The role emphasizes collaboration, data-driven decision making, and project management in a fast-paced environment. A Bachelor’s degree in marketing or related field and US work authorization are required.