Integrated Marketing Specialist

Cretelligent; California; Hybride; USD 75 000 - 110 000; Plein temps

Avantages offerts par ce poste

Health benefits

401(k) with employer contribution

Flexible PTO

Company holidays

Hybrid schedule

Parental leave

Volunteer time off

Office snacks

Résumé du poste

CREtelligent, Inc. is seeking an Integrated Marketing Specialist to lead events, webinars, and thought leadership content. You will connect campaigns to pipeline by coordinating with Sales, Partners, and Product teams in a hybrid in-office setting.

Bring 3-5+ years in B2B marketing, plus experience with trade shows, webinars, long-form content, and partner management. The role offers growth and a broad ownership path in a collaborative CRE tech environment.

Qualifications

• 3-5+ years of B2B marketing experience in field, event, content, or integrated marketing.
• 2+ years planning and running trade shows, conferences, and webinars, including lead capture and follow up.
• 2+ years writing and editing B2B content, especially long-form (white papers, ebooks, case studies, blogs).
• 2+ years managing partners, vendors, or agencies to deliverables, deadlines, and budgets.
• 2+ years applying SEO best practices; familiarity with AEO and AI search is a plus.
• Working familiarity with HubSpot or a similar CRM; programs tracked.

Responsabilités

• Events and Webinars (about 35%): manage conference/tradeshow program, webinars end to end, on-site lead capture, follow up within 48 hours.
• Content and Thought Leadership (about 35%): write blogs, white papers, ebooks, case studies, and website copy; turn insights into content.
• Partner Programs (about 15%): manage co-marketing relationships with media, associations, and tech partners.
• Launches and Sales Enablement (about 15%): build launch kits, positionings, FAQs, and train Sales/Client Success.
• Across Everything: track programs with campaigns, UTMs, and IDs; collaborate with Sales, Product, and SME.

Connaissances

B2B marketing

Event planning

Content writing

SEO

Partnership management

Project management

HubSpot

AI tools

Marketing campaigns

Analytics

Formation

Bachelor's degree in Marketing

Communications

Journalism

Business

Related field

Outils

HubSpot

Description du poste

We are CREtelligent.What happens when you combine comprehensive property data sources, predictive analytics, cutting edge commercial real estate technology and a talented team ready to disrupt a multi trillion-dollar industry? Put simply, you get CREtelligent.We are innovators.With a wide range of innovative end to end solutions, we are revolutionizing commercial real estate (CRE) due diligence to the financial, commercial real estate, and banking industries. Our PropTech solutions and services enable our clients to improve pull-through rates, collapse transaction cycle time, mitigate risk, and improve their customer’s experience during the commercial loan process.Who We’re Looking ForOur growing Marketing team is looking for a hands-on integrated marketer who can take a program from idea to results. As our Integrated Marketing Specialist, you will own/support the events, webinars, partner programs, and thought leadership content that put CREtelligent in front of commercial lenders, investors, and brokers, and you will connect each one to pipeline.You will work directly with our VP of Growth and Marketing and side by side with our Digital Marketing Specialist, who runs our email, social, paid, creative, and marketing technology. Together you will turn every event, webinar, and major piece of content into a coordinated campaign. This is a career growth position for someone who wants broad ownership now and a path into program, content, or marketing leadership.We offer a welcoming, relaxed office environment, friendly, team-oriented colleagues who support one another, plus a hybrid schedule (3 days a week in office), competitive salary, comprehensive health and wellness benefits, flexible paid time off plus company holidays, a 401(k) with employer contribution, and real room to grow your career.How You’ll Make an ImpactEvents and Webinars (about 35%)Own/support our conference and tradeshow program: selection input, registration, booth and materials, pre event meeting setting with Sales, on site lead capture, and follow up within 48 hours.Produce webinars end to end: topic, speakers and moderators, partner coordination, run of show, rehearsal, and the replay and follow up content.Manage event logistics, vendors, and budgets, and recommend which events to keep, grow, or cut based on results.Brief our Digital Marketing Specialist on event and webinar promotion so email, social, and ads launch on time.Content and Thought Leadership (about 35%)Write and edit blogs, white papers, ebooks, case studies, and website copy that commercial lenders, investors, and brokers want to read.Write video scripts for product explainers, customer stories, webinar and event promos, and short social clips, and work with subject-matter experts and our Digital Marketing Specialist to bring them to life.Turn subject matter expertise, market shifts, and customer stories into a steady pipeline of long form content, and repurpose each piece into material our digital channels can use.Apply SEO and answer engine optimization (AEO) best practices so our content shows up in search and AI-generated answers.Brief and edit agency and freelance writers to keep their work accurate, on message, and in our brand voice.Maintain the content and events calendar and keep it aligned with the marketing roadmap.Partner Programs (about 15%)Manage co marketing relationships with industry media, associations, and technology partners, including deliverables, timelines, co-branded content, and registration lists.Track each partnership against targets set before launch (cost per lead, meetings, sign ups) so we invest more only where programs prove out.Launches and Sales Enablement (about 15%)Build launch kits for new products and reports, including positioning, one pagers, comparison sheets, FAQs, and talk tracks.Enable Sales and Client Success with the content, training, and tools they need, and gather feedback on what is working in the field.Across EverythingFollow our tracking standards (HubSpot campaigns, UTMs, and event IDs) for every program, and report results in our monthly marketing scorecard.Partner with Sales, Client Success, Product, and subject matter experts to keep programs accurate, on brand, and on time.3 - 5+ years of B2B marketing experience in field, event, content, or integrated marketing.2+ years’ proven experience planning and running trade shows, conferences, and webinars, including lead capture and follow up.2+ years’ experience writing and editing B2B content, especially long-form (white papers, ebooks, case studies, blogs), with a portfolio to show it.2+ years’ experience managing partners, vendors, or agencies to deliverables, deadlines, and budgets preferredComfortable with numbers: cost per lead, registrations to attendance, meetings and opportunities. You use results to decide what to do next.2+ years’ experience applying SEO best practices; familiarity with AEO and AI search is a plus.Working familiarity with HubSpot or a similar CRM; you do not need to be the builder, but you know how programs are tracked.Uses AI tools to work faster while owning accuracy, judgment, and voice.Strong project management skills and the ability to run several programs at once without dropping details.Experience in commercial real estate, lending, financial services, PropTech, or B2B SaaS preferred.Able to travel to industry conferences and events, including occasional overnight trips.Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field experience preferred.BenefitsAt CREtelligent, we believe that working hard and working fast doesn’t have to come at the expense of a healthy work life balance. One of the greatest benefits of working at CREtelligent is that you will find yourself surrounded by incredible and intelligent people with a shared mission. On top of it all, we deliver the benefits you’d expect and beyond including:Health And WellnessWhat's important to you and your family is important to us.We offer comprehensive extended health care coverage; medical, dental, vision, life insurance, disability insurance, medical transportation plan, critical illness insurance, pet insurance, legal insurance and more.We offer 401(k) and Roth Retirement Plans with employer contribution, when we profit you do too!Competitive compensation package.Wellness, wellness, wellness is a major mantra at CREtelligent. We believe in the importance of supporting you to be the best version of YOU. You are OUR priority.Time OffFlexible Time OffTake time as you need it, your position is part of our professional paid time off plan with no tracking and no accruals, very simply put, work hard play hard.HolidaysYou will also enjoy additional time off during our 12 recognized paid company holidays.We work hard and play hard so enjoy time off!FunOff site adventures, unique traditions, monthly birthday celebrations, Lunch and Learns, and a relaxed office environment. Show up and be your wonderful self.FlexibilityHaving the ability to adjust your work schedule to meet both the needs of your team and those of your personal life is just as important to us as it is to you. On in office days you’ll typically work an 8 to 5 schedule with your team; however, we get you have a family and life where you’ll need some flexibility, and you’ll have that with us. In short, we hire you as a professional and we’ll treat you like one.FamilyWe believe in supporting strong family units from day one. This starts with supporting parents with paid maternity and paternity leave. As the primary caregiver to a newborn, we provide 12 weeks paid leave + another 4 weeks of part-time paid transition time to support your return. As the supporting caregiver, we provide 6 weeks of paid leave. As part of the CREtelligent team, your health and happiness are directly connected to that of your families. We get this and make it a priority.Community Outreach Volunteer Time OffWe provide all full time employees with a half day of paid volunteer time off. Volunteering and supporting our local communities is an important part of our culture, meaning we put our money where our mouth is to support you in making a difference in your local community.Office FuelWe’re an environment that cares about your well-being. We provide healthy (and fun) snacks, drinks, coffee, and a doughnut or two to sweeten things up.Communication and Professional DevelopmentTo stay connected, we hold monthly all team huddles and quarterly all hands meetings to celebrate milestones, share updates, and welcome new hires.Our managers hold regular employee one-on-one sessions to support your goal achievement and personal development. Frequent opportunities for professional development are provided, be it lunch and learns, webinars or out of the office events.We are a growing firm with a national footprint ready to support your career advancement. Your professional development and career progression is important to us, when you learn and grow, and so do we.CREtelligent provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.