Integrated Marketing Programs Manager

Accenture PLC; Arlington (VA); On-site; USD 87,000 - 207,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Bonus opportunities

401(k) plan

Paid holidays and time off

Job summary

Accenture Song Marketing and Communications seeks a senior marketer to drive planning and activation of integrated campaigns that translate business priorities into market-facing programs. You will work across Song M+C, sales, and enterprise teams to move campaigns from strategy to execution, with autonomy and a focus on high-quality outcomes.

The role emphasizes cross-functional leadership, use of AI-enabled workflows, and collaboration across markets, content, events, and channels to deliver

Qualifications

• Minimum of 5 years of experience in integrated marketing, campaign management, GTM, growth marketing, program management or strategic activation.
• Strong program leadership skills and ability to manage complex, cross-functional initiatives from planning through execution.
• Excellent written and verbal communication with ability to simplify complexity and create clarity across teams.

Responsibilities

• Drive planning and delivery across assigned integrated marketing campaigns, leading defined workstreams and activations from brief to execution, measurement and optimization.
• Support the program focused on sales & commercial priorities, translating market demand and growth opportunities into actionable M+C plans.
• Lead integrated marketing delivery across priority FY27 campaigns, connecting campaigns to content, channels, events and experiences.
• Coordinate activation across emerging business and market priorities, helping determine appropriate M+C response.
• Connect campaigns and commercial priorities to key market moments (e.g., Cannes) and ensure activations support the broader program.
• Build integrated program plans with objectives, audiences, activities, owners, milestones, dependencies and success metrics.

Skills

Integrated marketing

Campaign management

Cross-functional coordination

Strategic activation

Stakeholder management

AI-enabled workflows

Job description

Location: Negotiable (Select US locations)

Join Accenture Song Marketing and Communications and help bring to life the programs, campaigns and experiences that position Song at the intersection of creativity, technology and business transformation.

This role sits within Song Marketing + Communications (M+C) and supports the activation of Song’s business and growth priorities through integrated marketing programs across the organization.

Role Scope:

Drive the planning and activation of integrated marketing programs across Song M+C, translating business and commercial priorities into coordinated campaigns, content, events, experiences and market-facing activity.

Working closely with the Integrated Growth & Activation lead, this role will be a core driver of Song’s Sales & Commercial Priorities program — connecting validated market demand and business growth opportunities to focused M+C activation.

The role blends integrated marketing, program leadership and cross-functional coordination — working across Song M+C, sales and commercial teams, markets, CRMers, enterprise M+C, Activation Hub, Canvas and specialist teams to move priority programs from strategy into market.

As a key member of the Song M+C team, this role will own defined campaigns and workstreams while helping connect activity across campaigns, events, content and ecosystem activation. The role will be expected to operate with significant independence, bring structure to complex programs and ensure plans move from ambition to high-quality execution.

Key Responsibilities:

• Drive planning and delivery across assigned integrated marketing campaigns, leading defined workstreams and activations from brief and planning through execution, measurement and optimization.
• Support the program focused on sales & commercial priorities, translating validated market demand, sales priorities and business growth opportunities into actionable M+C plans.
• Lead integrated marketing delivery across priority FY27 campaigns, including market growth priorities, Service Reinvention and Sales Reinvention, connecting campaigns to the right content, channels, events and experiences.
• Coordinate flexible activation across emerging business and market priorities, helping determine the appropriate M+C response when opportunities require focused support.
• Help connect campaigns and commercial priorities to key market moments, including Cannes, ensuring activations advance the broader program strategy rather than operate as standalone events.
• Build integrated program plans that establish objectives, audiences, activities, owners, milestones, dependencies, deliverables and measures of success.
• Work across content, thought leadership, executive visibility, events, social, media, ecosystem and other M+C teams to bring the right capabilities into each program.
• Partner with Activation Hub, Canvas, Canvas, enterprise M+C, markets and specialist teams to coordinate delivery and maintain momentum across interconnected workstreams.
• Maintain visibility across program activity, surfacing dependencies, risks, decisions and opportunities for greater integration to the Integrated Growth & Activation lead.
• Manage clear operating rhythms for assigned programs, including planning, stakeholder coordination, status reporting and measurement.
• Track program performance and activation metrics, using insights to strengthen future planning and demonstrate impact.
• Identify opportunities to use AI, tools and new ways of working to improve program planning, coordination, execution and measurement.

Basic Qualifications:

• Minimum of 5 years of experience in integrated marketing, campaign management, GTM, growth marketing, program management or strategic activation.

Preferred Skills:

• Experience translating business or commercial priorities into integrated marketing plans and activation.
• Experience working across campaigns, content, events, client experiences, digital, social or other integrated marketing channels.
• Commercial orientation and an understanding of how marketing can support client demand, sales priorities and business growth.

Professional Skills:

• Strong program leadership skills, with demonstrated ability to manage complex, cross-functional initiatives from planning through execution.
• Strong written and verbal communication skills, with an ability to simplify complexity and create clarity across teams.
• Comfortable operating with autonomy while knowing when to elevate decisions, risks or trade-offs.
• Curious, adaptable and comfortable experimenting with new technologies, AI-enabled workflows and evolving ways of working.
• Ability to build strong relationships and work effectively with senior stakeholders and cross-functional teams.
• Strong organizational judgment and resilience in managing multiple priorities, stakeholders and workstreams. Comfortable taking ownership in situations where requirements, timelines or scope may not be fully defined and able to adapt quickly as business needs change.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 11/14/2026.

Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

Role Location Annual Salary Range

• California $94,400 to $224,600
• Colorado $94,400 to $194,100
• Connecticut $94,400 to $194,100
• District of Columbia $100,500 to $206,700
• Illinois $87,400 to $194,100
• Maine $80,400 to $165,300
• Maryland $94,400 to $194,100
• Massachusetts $94,400 to $206,700
• Minnesota $94,400 to $194,100
• New York $87,400 to $224,600
• New Jersey $100,500 to $224,600
• Ohio $87,400 to $179,700
• Virginia $87,400 to $206,700
• Washington $100,500 to $206,700

Requesting an Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.

Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.