Integrated Marketing & Market Development

Identity Digital Inc.; United States; On-site; USD 107,000 - 171,000; Full time

Job summary

Identity Digital Innovation Labs in the United States seeks a market development leader to orchestrate integrated campaigns, executive thought leadership, website strategy, PR, conferences and partner marketing. You will ensure every interaction with customers, partners and developers is highly personalized and impactful.

Reporting to the General Manager with a close partnership to the Commercial Lead, you will lead a cross-functional team, manage a multi-million marketing budget, and drive

Qualifications

• 8-12 years of experience in B2B technology marketing.
• Proven ability to build marketing programs from 0 to 1.
• Experience spanning digital, events, PR, analyst relations and demand generation.
• Strong account-based marketing and executive engagement.
• Experience owning websites, editorial calendars and campaigns.
• Excellent written and verbal communication.
• Ability to travel for conferences and events.

Responsibilities

• Develop and execute the integrated marketing strategy for Innovation Labs.
• Build annual and quarterly marketing plans aligned to commercial priorities.
• Manage marketing budget, agency relationships and campaign planning.
• Own the Innovation Labs website and digital experience.
• Coordinate marketing initiatives with Commercial Operations and Business Development.
• Measure campaign performance and optimize marketing effectiveness.
• Develop executive thought leadership programs and speaking strategies.
• Launch and manage the Stewardship Council program.
• Create integrated campaigns across customers, partners and developers.
• Develop highly personalized executive engagement programs using AI.
• Partner with PR for announcements, media strategy and analyst engagement.

Skills

B2B marketing

Integrated marketing

Account-based marketing

Executive engagement

AI-driven personalization

Cross-functional leadership

Website & digital experience

Campaign planning

Job description

Identity Digital Innovation Labs (IDIL) is building DNSid — the foundational identity layer for the agentic internet. As AI agents become autonomous participants across enterprises, clouds and the public internet, DNSid gives every agent a persistent identity that can be verified wherever the agent operates.

This role orchestrates the entire market development strategy including integrated campaigns, executive thought leadership, website strategy, public relations, conferences, partner marketing and community engagement. They ensure every interaction with customers, partners and developers feels intentional and highly personalized.

This role reports to the General Manager with a close partnership with the Commercial Lead of Identity Digital Innovation Labs.

Scope of Services

• Develop and execute the integrated marketing strategy for Innovation Labs
• Build annual and quarterly marketing plans aligned to commercial priorities
• Manage marketing budget, agency relationships and campaign planning

Market Development

• Own the Innovation Labs website and digital experience
• Partner with PR to execute announcements, media strategy and analyst engagement
• Build executive thought leadership programs and speaking strategies
• Develop conference strategy, speaker submissions and event execution
• Launch and manage the Stewardship Council program
• Create integrated campaigns across customers, partners and developers
• Develop highly personalized executive engagement programs using AI
• Coordinate marketing initiatives with Commercial Operations and Business Development
• Measure campaign performance and optimize marketing effectiveness

Cross-Functional Leadership

• Align Product Marketing, Developer Relations, Commercial Operations and Corporate Marketing around one integrated go-to-market motion

First 12 Months: What Success Looks Like

• Developed and executed an integrated marketing strategy that aligns Product, Business Development, Commercial Operations, PR and executive leadership around a unified go-to-market motion
• Established Innovation Labs' digital presence through a high-performing website, editorial calendar and integrated campaign engine that supports awareness, engagement and commercial growth
• Successfully planned and executed major product launches, partnership announcements, conferences and executive speaking opportunities with consistent messaging and measurable business impact
• Built a scalable market development engine, including executive thought leadership, partner marketing, Stewardship Council communications and highly personalized account-based engagement
• Established marketing performance metrics and reporting that demonstrate marketing's contribution to awareness, engagement and commercial pipeline
• Positioned DNSid as a recognized thought leader in AI Agent Identity through coordinated PR, analyst engagement, speaking opportunities and strategic content

Who You Are / What You Bring

• 8-12 years of experience in B2B technology marketing, integrated marketing, growth marketing or strategic marketing
• Demonstrated success building marketing organizations or programs from 0 - 1, preferably within AI, cloud, cybersecurity, identity or enterprise infrastructure
• Significant experience developing integrated marketing strategies spanning digital, events, PR, analyst relations, executive thought leadership and demand generation
• Strong understanding of account-based marketing, executive engagement and highly personalized B2B marketing
• Experience owning websites, editorial calendars, campaigns, launches and external communications
• Exceptional project management skills with the ability to orchestrate multiple initiatives across cross-functional teams
• Excellent executive communication, writing and storytelling abilities.
• Experience working closely with Product, Engineering, Business Development, Corporate Marketing and executive leadership
• AI-native operator who uses AI to improve campaign development, personalization, research, planning and execution
• Builder mentality with a bias toward action and comfort operating in a fast-moving startup environment
• Ability to travel as needed for conferences, partner meetings and executive events

Compliance & Authorization

• Legal: The Contractor must be legally authorized to work in the US and have all permits, licenses, and authorizations necessary to function as a contractor
• Ethics: Services must be performed in alignment with all applicable anti-discrimination and equal opportunity laws, as well as Identity Digital's Equal Opportunity and non-discrimination policies and training

Location:

• Remote within the US (preference for the following states: AZ, CA, CO, DE, MD, MA, MO, NJ, NV, NY, NC, OR, OK, PA, SC, TX, UT, VA, and WA)

Compensation:

• $107,000 - $171,000 full-time employee (FTE) salary range, Independent contractor compensation will be paid at a rate based on the agreed-upon engagement

A few things to know about us

Identity Digital is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, gender identity, disability or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities, and termination.