Integrated Marketing Manager I

Uber; New York (NY); On-site; USD 132,000 - 147,000; Full time

Job summary

Uber is seeking an Integrated Marketing Manager in New York to lead brand and performance campaigns across Uber and Uber Eats. You will oversee agency partners, shape strategy, and ensure campaigns drive growth while maintaining world‑class creative standards.

Reporting to the Head of Integrated Marketing, you’ll collaborate with Comms, Data Science, and Finance to manage budgets, measure impact, and optimize 360 campaigns.

Qualifications

• 5+ years of consumer marketing and brand marketing experience.
• Bachelor's degree in Marketing or related field with quantitative skills.
• Experience coordinating with multiple stakeholders and agencies.

Responsibilities

• Lead strategy and execution for campaigns across Uber and Uber Eats.
• Manage creative and media agencies to deliver high‑caliber campaigns.
• Partner with internal teams to plan, measure, and optimize campaigns.
• Define and implement measurement strategies and socialize insights.
• Oversee budgeting and ensure programs meet business priorities and growth.
• Collaborate with Operations and Finance to align on forecasts and spending.

Skills

Brand marketing

Consumer marketing

Quantitative analysis

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing or related field

Job description

About the role

We’re looking for a passionate Integrated Marketing Manager to manage and run a range of brand and marketing campaigns across Uber and Uber Eats. In this role you will manage creative & media agencies to deliver world‑class integrated marketing plans and campaigns that not only create brand impact, but also drive growth for Uber’s various products and brands. You will report directly to the Head of Integrated Marketing and will work collaboratively with cross‑functional partners across the organization, including Comms, Media, Data Science, Performance Marketing and more. This is a unique opportunity to join an exceptional team in a fast‑paced and rewarding environment.

What you’ll do

• Campaigns Strategy & Execution: Lead the strategy behind each campaign, ensuring strong briefs and clear process. Oversee the development of each campaign, pushing to ensure work reaches the highest caliber. Clear roadblocks and solve problems, ensuring the pace of work is maintained and campaigns launch on time.
• Agency & Creative Management: Work directly with multiple agencies, internal creative, production, business affairs, and communications to build break‑through, consumer‑centric work.
• Media Planning: Partner with our internal media team to evaluate and build efficient and effective media plans through our Media agency.
• Measurement: Work with Data Science, Research & Insights, and Media teams to define the measurement strategy and approach for campaigns. Review campaign performance, identify learnings, build actionable insights and socialize results to ensure continuous improvement.
• Business Integration: Serve as a strategic partner to the Operations teams, helping to bring a brand/consumer lens to key business discussions while ensuring that campaigns are driving business priorities and growth.
• Budget Management: Oversee a significant marketing/media budget for each IMC. Work closely with Marketing Ops and Finance on an ongoing basis to ensure forecasts are accurate and work is on budget.

Basic Qualifications

• 5+ years of consumer marketing, brand marketing, or related experience with recognized/leading brand
• Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields

Preferred Qualifications

• Proven track record of delivering successful and breakthrough work, with a high bar for quality, productivity, and delivering results
• Experience leading end‑to‑end execution of large scale, 360 marketing campaigns with proven ability to develop a robust G2M plans
• Experience working directly with and managing external creative and media agencies
• Consumer obsessed, with a drive to continuously learn more about our core consumers, identify how our products meet their needs, and understand how to most effectively share our brand message with them.
• Strong data and analytical skills. Experience in data‑led decision making; you should be able to interpret extensive data and identify the opportunities for growth and optimization.
• Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with executive leadership.
• Collaboration and the ability to work with a large number of teams across multiple countries, time‑zones, backgrounds and functions.
• Excellent organizational skills to juggle many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies.
• A hard‑working, thorough, organized, and motivated self‑starter, constantly striving to improve their skills and look for ways to contribute to the team. Thrives on challenges and can stay calm in complicated/complex situations.

Ready to Ride?

This isn't the kind of place where you follow a playbook — it's where you help write one. If you're driven by impact, energized by challenge, and ready to shape how the world moves — we'd love to hear from you.

You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits.

Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in‑office. Some roles, like those at greenlight hubs, require full‑time in‑office presence. Ask your Recruiter for details about this role's requirements.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.

For New York City, NY-based roles: The base salary range for this role is USD $132,000 per year - USD $147,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full‑time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.