Integrated Marketing Manager, AMER

Mimecast; United States; Remote; USD 104,000 - 156,000; Full time

Job summary

Mimecast is seeking an Integrated Marketing Manager to lead the AMER event program and drive awareness and demand across key industries in the North American market, with support for Canada and Latin America as needed.

You will own events from planning to execution, coordinate with regional sales leadership, and manage campaigns across digital channels to generate pipeline. The role requires strong content skills and collaboration across marketing teams.

Qualifications

• Ability to independently manage physical and virtual events, tradeshows and executive programs with proven pipeline impact.
• Broad marketing experience spanning outbound campaigns, paid media and social media, plus deep event expertise.
• Strong communication and content skills, including creating new content and rewriting material.
• Experience working in matrix organizations and partnering with corporate marketing teams.
• Strong knowledge of lead generation campaign setup and monitoring.
• Strong vendor, budget and logistics management skills.
• Self-driven, collaborative and multi-priority management; willingness to travel.
• Bachelor's degree or equivalent in marketing, communication or related field.

Responsibilities

• Create quarterly field marketing plans aligned with regional sales leadership and corporate marketing functions.
• Adapt and roll out corporate marketing campaigns for AMER audiences and industries.
• Own the AMER event program, including Mimecast-led, executive and customer events, as well as third-party tradeshows, conferences and sponsorships.
• Manage event strategy, budgets, vendors, logistics, speakers, promotion and on-site delivery.
• Coordinate with Sales, BDR and corporate events teams on audience targeting, attendee follow-up and pipeline conversion.
• Own AMER social media activities and digital campaigns, including event promotion and lead generation programs.
• Plan and execute third-party media activities, including lead generation, webinars and advertorials.
• Monitor performance across the lead funnel using Salesforce, Marketo and Tableau, measuring event and campaign ROI in partnership with BDR and sales teams.

Skills

Event management

Marketing campaigns

Lead generation

Social media marketing

Content creation

Budget & vendor management

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Marketo

Tableau

Job description

About Mimecast

The work people build is worth protecting, and it's harder to protect than it used to be. AI agents now move at machine speed with human-level access, and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast, go big, and always demand more of ourselves. We work hard, deliver, and repeat. We grow with real determination and put success well within reach. We push each other to be better and expect to be pushed back, in a community built on respect, where everyone is counted. Work Protected.

Overview

Join Mimecast's AMER Integrated Marketing team as an Integrated Marketing Manager based in the United States. You'll build awareness and generate demand across key industries, focusing on the North American market and supporting Canada and Latin America as needed.

Events are central to this role. You'll own the AMER event program end to end, alongside digital campaigns, lead generation, content creation and social media. Working closely with regional sales leadership and corporate marketing teams, you'll deliver events and campaigns that generate pipeline.

What You'll Do

• Create quarterly field marketing plans aligned with regional sales leadership and corporate marketing functions.
• Adapt and roll out corporate marketing campaigns for AMER audiences and industries.
• Own the AMER event program, including Mimecast-led, executive and customer events, as well as third-party tradeshows, conferences and sponsorships.
• Manage event strategy, budgets, vendors, logistics, speakers, promotion and on-site delivery.
• Coordinate with Sales, BDR and corporate events teams on audience targeting, attendee follow-up and pipeline conversion.
• Own AMER social media activities and digital campaigns, including event promotion and lead generation programs.
• Plan and execute third-party media activities, including lead generation, webinars and advertorials.
• Monitor performance across the lead funnel using Salesforce, Marketo and Tableau, measuring event and campaign ROI in partnership with BDR and sales teams.

What You'll Bring

• The ability to independently manage physical and virtual events, tradeshows and executive programs from planning through delivery and performance measurement, with a track record of generating pipeline.
• Broad marketing experience spanning outbound campaigns, paid media and social media, alongside deep event expertise.
• Strong communication and content skills, including creating new content and rewriting and proofreading existing material.
• Experience working in matrix organizations and partnering with corporate marketing teams.
• Strong knowledge of lead generation campaign setup and monitoring.
• Strong vendor, budget and logistics management skills.
• A self-driven, collaborative and hands-on approach, with the ability to manage multiple priorities under pressure.
• Willingness to travel for events as required.
• A bachelor's degree or equivalent in marketing, communication or a related field.

The base salary range for this position is $104,000−$156,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.

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Belonging at Mimecast

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.

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If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing [e-mail].

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