Integrated Marketing Manager

Rust-Oleum Corporation; Vernon Hills (IL); On-site; USD 94,000 - 111,000; Full time

Benefits offered by this job

Medical insurance

Dental coverage

401(k) plan

Job summary

Rust-Oleum Corporation in Vernon Hills, IL is seeking an Integrated Marketing Manager to lead brand strategy and campaign development across product platforms. You will translate consumer and category insights into compelling narratives and drive end-to-end marketing activation.

You will collaborate with Product Development, Sales, and agencies to create go-to-market plans, manage budgets, and measure campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 7–10 years of progressive marketing experience in brand strategy and campaigns.
• Proven cross-functional partnership with Product, Sales, and Channel Marketing.
• Experience with brand narratives, briefs, and multi-channel campaigns.
• Strong project management and data-driven decision making.
• Ability to lead multiple campaigns and workstreams.

Responsibilities

• Develop GTM strategies aligning product launches with marketing activation.
• Translate insights into brand positioning and integrated plans.
• Lead development of campaign strategies and creative briefs.
• Collaborate with agencies and teams to deliver breakthrough ideas and campaigns.
• Manage end-to-end campaign process, timelines, and budgets.
• Coordinate messaging across channels and departments.
• Serve as brand marketing liaison to Product for commercial objectives.
• Coordinate input from Product, PR, and Demand Generation for GTM plans.
• Monitor KPIs and optimize campaigns with analytics.
• Support brand architecture and positioning with leadership.
• Perform other duties as assigned.

Skills

Brand strategy

Campaign development

Go-to-market planning

Cross-functional collaboration

Analytical skills

Project management

Agency management

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketing analytics tools

CRM software

Job description

Department: Rust-Oleum US Marketing

Reports To: Director, Brand Marketing & Integration

Summary Statement

Manages the development and execution of Rust-Oleum’s brand and marketing strategies across assigned product platforms. Translates consumer, competitive, and category insights into compelling brand narratives, messaging frameworks, and campaign strategies that connect product strategy to marketing activation. Develops creative briefs and partners with the internal and external resources to bring big ideas to life, ensuring integration across channels and alignment to brand positioning. Manages end-to-end campaign workflow, driving cross-functional collaboration and ensuring on-time, on-budget, and on-brand execution.

Job Title: Integrated Marketing Manager

Location Vernon Hills, IL

Department: Rust-Oleum US Marketing

Reports To: Director, Brand Marketing & Integration

Job Responsibilties

• Partner with Product Development and Business Unit leaders to develop go-to-market (GTM) strategies and plans that align product launches and growth initiatives with marketing activation.
• Translate business and consumer insights into brand positioning, narratives, and integrated marketing plans that support brand and category growth.
• Lead the development of campaign strategies and creative briefs that clearly define objectives, target audiences, insights, and success metrics.
• Partner with creative agencies and internal teams to develop breakthrough ideas and campaigns that express brand strategy and drive measurable impact.
• Manage the end-to-end campaign process, from concept and creative development through asset delivery, ensuring alignment with business strategy, timelines, and budgets.
• Collaborate with across marketing teams to ensure cohesive messaging and activation across all channels.
• Serve as the key brand marketing liaison to Product, ensuring marketing initiatives support commercial objectives, growth logic and in-market execution.
• Coordinate cross-functional input from Product, PR, and Demand Generation to deliver cohesive go-to-market plans and integrated communication calendars.
• Monitor brand performance, campaign KPIs, and category trends; partner with analytics and insights teams to inform ongoing optimization across channels.
• Contribute to the development of frameworks and processes that improve campaign planning, creative alignment, and marketing efficiency.
• Support brand architecture, identity, and positioning work led by the Director, ensuring consistency across assigned product platforms.
• Performs other duties as assigned in the interest of Rust-Oleum.

Qualfications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7–10 years of progressive marketing experience with proven expertise in brand strategy, go-to-market planning, and campaign development.
• Strong understanding of product commercialization and launch planning within a consumer goods or multi-channel environment.
• Demonstrated ability to partner cross-functionally with Product, Sales, and Channel Marketing to align business and marketing strategies.
• Experience developing brand narratives, creative briefs, and campaign plans that connect insight, strategy, and execution.
• Excellent project management skills; capable of leading multiple campaigns and workstreams simultaneously.
• Strong analytical skills with ability to interpret performance data and consumer insights to guide strategy.
• Skilled communicator with the ability to influence, align, and build trust across matrixed teams.
• Experience managing agency relationships and delivering integrated, results-driven marketing programs.
• Comfortable working in a fast-paced environment with a balance of strategic and executional responsibility.
• Able to provide guidance to subordinates within the latitude of company policies.
• Experience with advising subordinates how to meet schedules and/or resolve technical problems.
• Ability to recommend changes to policies and establish department procedures.
• Able to develop and manage operational initiatives to deliver results.
• Able to translate functional plans into operational processes and oversee implementation.
• Ability to collaborate with customers and functional peers on matters that impact multiple departments.
• Able to execute financials, business planning, and organizational priorities.

Target Salary Range: $94,000 - $111,000, bonus eligible

From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and two floating holidays per year. You are also eligible to earn three weeks of vacation on an annualized basis.

Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class