Integrated Marketing Manager

HelloKindred; United States; Remoto; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work

6-month contract

Descrizione del lavoro

HelloKindred is seeking a senior marketing professional to design, execute, and lead integrated marketing and communications strategies for Mid-Market clients in a remote, US-based role.

You will build plans to identify new clients, expand relationships, drive revenue, curate compelling content, and manage account-based campaigns across events, social, email, and direct mail, with data-driven improvement and cross-functional collaboration.

Competenze

• 5+ years hands-on marketing experience in B2B or professional services.
• Experience translating partner offerings into client messaging.
• Strong ability to execute full-funnel campaigns across multiple channels.

Mansioni

• Design, execute, and lead integrated marketing and communications strategies for Mid-Market clients.
• Build marketing plans to identify new clients, expand relationships, and drive revenue.
• Curate content, experiences, and account-originated campaigns.
• Research key buyers using LinkedIn Navigator to identify market segments.
• Measure marketing performance and use analytics for improvement.

Conoscenze

Marketing strategy

B2B marketing

Demand generation

Lead generation

Campaign management

Content development

Event marketing

Stakeholder management

Sales alignment

PowerPoint

Salesforce

Marketo

Eloqua

Power BI

SynOps

Formazione

Bachelor's degree in Marketing

Strumenti

Salesforce

Marketo

Eloqua

Power BI

SharePoint

Teams

Planner

SynOps

LinkedIn Navigator

Descrizione del lavoro

Anticipated Contract End Date/Length: 6 months Work Setup: Remote

What you will do:

• Work with the market lead to design, execute, and lead integrated marketing and communications strategies for Mid-Market clients.
• Build marketing plans to identify new clients, expand relationships, drive revenue, and enhance reputation.
• Curate content, experiences, and account-originated campaigns.
• Research key buyers using tools such as LinkedIn Sales Navigator to identify and develop new market segments.
• Use SynOps and other leading marketing technologies to identify and prioritise marketing activities.
• Measure marketing performance against agreed metrics and use data and analytics for continuous improvement.
• Drive impact across priority target accounts within the five industry groups.
• Develop targeted demand generation and lead generation campaigns to support sales.
• Coordinate full-funnel marketing activities across events, social media, email, and direct mail.
• Create message houses, value propositions, campaign narratives, client stories, and other marketing content.
• Manage event marketing and activation activities, including conferences, dinners, roundtables, and webinars.
• Build executive-ready presentations and structure complex information into compelling narrative flows.
• Manage multiple marketing projects within a deadline-driven environment.
• Collaborate with senior stakeholders, external partners, and cross-functional teams across a large, matrixed organisation.
• Leverage marketing technology, CRM, analytics, and collaboration tools to support campaign execution and reporting.
• Bring a minimum of 5 years of hands-on marketing experience, ideally within professional services or another B2B industry.
• Possess experience working with technology partners such as Oracle, Microsoft, SAP, AWS, or Salesforce and translating partner offerings into client-focused messaging.
• Bring experience driving demand generation, lead generation, and sales through targeted marketing campaigns, particularly for Mid-Market buyers.
• Possess full-funnel marketing experience across channels including events, social media, email, and direct mail.
• Demonstrate strong project management skills and the ability to manage multiple projects in a deadline-driven environment.
• Possess strong written and oral communication skills, with the ability to present and convey ideas clearly and persuasively at all levels.
• Bring message and content development experience, including creating message houses, value propositions, campaign narratives, and client stories.
• Possess event management and activation experience across conferences, dinners, roundtables, webinars, and similar activities.
• Demonstrate strong stakeholder management skills and the ability to build relationships at senior levels within a large, matrixed organisation and with external partners.
• Be a team player with strong interpersonal and collaboration skills.
• Bring creativity, flair, and innovation to achieve differentiation across campaigns.
• Demonstrate enthusiasm, passion for marketing, and a can-do attitude.
• Possess experience with Salesforce or a similar CRM platform, including client interactions, reporting, and campaign setup, desirable.
• Bring experience using Marketo, Eloqua, or a similar email marketing platform, desirable.
• Possess strong PowerPoint skills for creating executive-ready presentations and developing narrative flow.
• Bring design skills, desirable.
• Possess knowledge of tools such as Excel, Power BI, Planner, SharePoint, Teams, and SynOps.
• Bring experience with ecosystem partner or alliance marketing, event marketing and activation, and strong messaging, content, and writing capabilities.

All your information will be kept confidential according to EEO guidelines.

Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.

HelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements. We appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.

HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid. Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.