Integrated Marketing Lead, Creative & Agency Leadership

IRB USA Inspire Resources; Boston (MA); On-site; USD 90,000 - 120,000; Full time

Job summary

Inspire is seeking a senior integrated marketing creative lead in Boston to drive best-in-class campaigns across video, digital, OOH and social. You will manage creative development from brief to final delivery, collaborate with media and analytics teams, and lead agency partners to deliver impactful work.

You will own brand stewardship, evaluate work against strategy and market trends, and oversee budgets and production estimates while thriving in a fast-paced, multi-workstream environment.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Demonstrated experience in integrated marketing across multiple channels.
• Proven ability to manage agency partners and creative production.
• Strong project management, organization, and attention to detail.

Responsibilities

• Deliver best-in-class integrated campaigns across video, digital, OOH and paid social.
• Manage creative development from brief through final delivery, including concept selection and production.
• Lead agency partners and enable them to do their best work.
• Oversee budgets, production estimates and expenses.
• Collaborate with media and analytics teams to optimize creative performance.
• Provide brand stewardship and ensure consistency with brand guidelines.

Skills

Creative leadership

Project management

Collaboration

Communication

Strategic thinking

Education

Bachelor's in Marketing or related field

Job description

Inspire is seeking a senior integrated marketing creative lead in Boston to drive best-in-class campaigns across video, digital, OOH and social. You will manage creative development from brief to final delivery, collaborate with media and analytics teams, and lead agency partners to deliver impactful work.

You will own brand stewardship, evaluate work against strategy and market trends, and oversee budgets and production estimates while thriving in a fast-paced, multi-workstream environment.