Integrated Marketing Coordinator

Goodwin Procter Boston; New York (NY); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Retirement plan

Paid vacation

Job summary

Goodwin is seeking a proactive Marketing Strategy Coordinator to support integrated campaigns aligned with firm priorities. You will work closely with the Manager of Marketing Strategy and cross-functional teams to coordinate deliverables, monitor performance, and ensure efficient execution.

The ideal candidate has 2+ years in marketing/communications, a Bachelor's in marketing or related field, and familiarity with digital platforms and project tools.

Qualifications

• 2+ years of marketing, communications, or related experience.
• Bachelor's degree in marketing, communications, business, or related field.

Responsibilities

• Support the planning, coordination, and execution of multi-channel marketing campaigns.
• Gather, log, and monitor performance metrics to track campaign goals and KPIs.
• Take ownership of base-level marketing plans, manage timelines and deliverables, and execute strategy from kick-off to completion.
• Coordinate with the Manager of Marketing Strategy on higher tier campaigns and progress tracking.
• Assist with creation and editing of marketing content for digital, print, and video materials.
• Coordinate email marketing efforts, including drafting, scheduling, and tracking performance.
• Participate in team meetings and post-campaign reviews, documenting key takeaways.
• Maintain campaign calendars and coordinate with Marketing Operations for workflow tracking.

Skills

Marketing experience

Communication

Team coordination

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Sprout Social

Parse.ly

Clarity

Dynamics

Workfront

Job description

Join Goodwin's Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world's most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you'll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross‑functional learning, networking, and collaboration are at the core of what we do. Here, we're not just supporting a law firm; we're partnering with attorneys and clients to deliver cutting‑edge solutions in high‑stakes litigation and dispute resolution, world‑class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we're proud to have been recognised as the "Best Business Team" by The American Lawyer. This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward‑thinking peers. We are seeking a proactive and detail‑oriented Marketing Strategy Coordinator to join our dynamic Marketing team at Goodwin, a top‑ranked global 50 law firm. As the Marketing Strategy Coordinator, you will support the execution of integrated marketing campaigns that align with the firm's strategic priorities. Working closely with the Manager of Marketing Strategy and collaborating with cross‑functional teams, you will help coordinate campaign deliverables, monitor performance, and ensure marketing initiatives are executed efficiently. This is a great opportunity for someone who is organized, eager to learn, and passionate about marketing. The ideal candidate is a strong communicator with excellent project coordination skills, enjoys working in a collaborative and fast‑paced environment, understands the technical application of multi‑channel marketing campaigns, and has a keen eye for detail.

What You Will Do:

Support the planning, coordination, and execution of multi‑channel marketing campaigns that support firm's business priorities.

Gather, log, and monitor performance metrics to track campaign goals and KPIs.

Opportunity to take ownership of base‑level marketing plans, manage timelines and deliverables, and execute strategy from kick‑off to completion.

Assist the Manager of Marketing Strategy and Marketing Strategy Specialist with higher tier campaigns by coordinating tasks, preparing campaign assets, and tracking progress.

Assist with the creation and editing of marketing content for digital, print, and video materials.

Coordinate email marketing efforts, including drafting, scheduling, and performance tracking of email campaigns.

Participate in team meetings, brainstorming sessions, and post‑campaign reviews, contributing ideas and documenting key takeaways.

Maintain campaign calendars and coordinate with Marketing Operations Team for workflow tracking within project management systems.

Who You Are:

2+ years of marketing, communications, or related experience, including internships or professional experience.

Bachelor's degree in marketing, communications, business, or related field (or equivalent experience).

Experience working in professional services is a plus but not essential – we welcome applications from all backgrounds.

Familiarity with digital marketing platforms (Google Analytics, Sprout Social, Parse.ly, Clarity, Dynamics) and project management tools (Workfront) is preferred; willingness to learn is essential.

Proficient within the Microsoft Office Suite in a PC environment.

Experience working with email platforms (Dynamics; Stripo) is a plus.

An organized and detail‑oriented team player who thrives in a collaborative environment.

Comfortable juggling multiple projects and deadlines with a positive attitude.

Curious, proactive, and eager to learn new marketing tools and best practices.

A strong communicator who approaches work with professionalism and excellence.

Adaptable, resourceful, and solutions‑oriented, with a willingness to take initiative and continuously improve.

Passionate about marketing and excited to grow a career in marketing strategy.

#LI-TD1

Benefits and More

• Health, dental, and vision insurance
• Life and disability insurance
• Retirement & Savings Plan
• Emergency back‑up child and adult care
• Paid vacation, sick time off, and holidays
• Professional development and career advancement opportunities
• Employee recognition and reward programs
• Employee wellness and assistance programs
• Employee discounts and perks

This position is eligible for overtime: Yes

The Target Salary Range For This Position Varies By Location And Is Commensurate With Relevant Experience: $60,000.00 - 80,000.00

Professional career paths at Goodwin offer you more – and less – than you might expect. You’ll find less hierarchy and more meritocracy. You’ll have more chances to work across departments and offices, and fewer roadblocks to getting the job done. We believe people are happiest when they’re not limited by a ‘that’s how we’ve always done it’ approach, so we encourage a more imaginative and collaborative working environment. Our Global Operations Team – what we call our GO Team – brings a level of professionalism, enthusiasm and commitment to work each and every day. Goodwin embraces responsible and ethical use of AI in the Hiring Process.

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