Integrated Content Director

Mars Petcare; New York (NY); Hybrid; USD 129,000 - 177,000; Full time

Benefits offered by this job

Free Bag of Premium Pet Food

Free Parking

Job summary

Champion Petfoods seeks an Integrated Content Director to lead content strategy and execution across the pet parent journey. You will own content planning, governance, operations, and agency coordination to deliver high-quality content with speed and efficiency.

You will collaborate with Brand, Media & Digital, Ecommerce, Shopper Marketing, and partners, driving platform-fit content and leveraging AI-enabled solutions while maintaining brand integrity and local relevance.

Qualifications

• 10+ years of progressive experience in Content Strategy, Integrated Marketing, Creative Operations, Brand Communications or related disciplines.
• Strong expertise in integrated content strategy and planning across multiple channels.
• Strong digital-first orientation with platform-specific creative requirements.
• Demonstrated experience managing creative agencies, production partners and content ecosystems.
• Proven experience leading creative operations and production including briefing, workflow management, and deployment.
• Strong knowledge of content governance and brand management with standards for speed and local relevance.
• Experience with AI-enabled creative and content technologies.
• Strong analytical orientation using content performance data to optimize effectiveness.
• Strong cross-functional leadership and influencing skills.
• Proven people leadership experience and talent development.

Responsibilities

• Lead the development and execution of integrated content strategies across the pet parent journey.
• Define content ecosystems across paid, owned, earned, social, retail, ecommerce and advocacy touchpoints.
• Establish governance principles to ensure brand consistency with speed and local relevance.
• Own end-to-end content workflow from briefing to deployment, improving speed and accountability.
• Lead relationships with agencies and production partners, setting scopes and performance standards.
• Accelerate adoption of AI-enabled content solutions with governance and quality standards.
• Ensure platform-fit content design tailored to audience, channel, and moment.
• Establish content measurement principles and use data to improve impact.

Job description

Hybrid

USA-Colorado-Louisville

USA-Tennessee-Franklin

USA-New York-New York

Full time

R171690

Job Description:

Champion Petfoods is expanding! We are excited to announce we are looking for a Integrated Content Director to join our rapidly growing company.

Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years. Founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry across three major geographic regions.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here's the Scoop – Summary

The Integrated Content Director leads the strategy, planning and execution of content across the pet parent journey, ensuring brand strategy and communication priorities are translated into relevant, distinctive and effective content across channels and platforms.

This role owns integrated content planning, content governance, creative operations, production planning, agency coordination and content effectiveness, establishing the processes and ways of working required to deliver high-quality content with greater speed, agility and efficiency.

Working closely with Brand, Media & Digital, Ecommerce, Shopper Marketing, and partner agencies, the Director ensures content is fit for platform, connected across touchpoints and optimized for the moments that matter, while leveraging emerging technologies and AI-enabled creative solutions to accelerate content development and improve marketing effectiveness.

The Integrated Content Director works out of our Corporate office in Boulder (CO), Nashville (TN) or New York (NY) and works a hybrid schedule with 3 days in-person.

What a typical day looks like:

• Integrated Content Strategy & Planning. Lead the development and execution of integrated content strategies, translating brand communication platforms and portfolio/innovation priorities into clear content plans across the pet parent journey.

• Content Ecosystem & Omnichannel Activation. Define how content comes to life across paid, owned, earned, social, retail, ecommerce and advocacy touchpoints, ensuring content is connected while being tailored to the role, audience and requirements of each channel.

• Content Governance & Brand Consistency. Establish content governance principles, standards and ways of working to ensure consistency with brand strategy, visual identity, claims and communication guidelines while enabling effective local execution.

• Creative Operations & Workflow Management. Own the end-to-end content workflow, from briefing and prioritization through creative development, approvals, production and deployment, simplifying processes and improving speed, visibility and accountability.

• Agency & Creative Partner Leadership. Lead relationships and ways of working with creative, production and content partners, establishing clear scopes, expectations and performance standards while driving quality, efficiency and creative excellence.

• AI-Enabled Content & Creative Transformation. Accelerate adoption of AI-enabled creative and content solutions to increase speed, agility, personalization and cost efficiency, while establishing appropriate governance and quality standards.

• Fit-for-Platform Content Excellence. Champion the development of content designed for the specific behaviors and requirements of each platform, ensuring creative is relevant to the audience, channel and moment rather than relying on a one-size-fits-all approach.

• Content Measurement & Effectiveness. Establish clear content effectiveness principles and measurement frameworks, using performance data, testing and learnings to continuously improve creative quality, relevance and business impact.

What are we looking for?

• 10+ years of progressive experience in Content Strategy, Integrated Marketing, Creative Operations, Brand Communications or related disciplines, ideally within consumer products, retail, ecommerce or consumer-facing organizations.

• Strong expertise in integrated content strategy and planning , with demonstrated ability to translate brand and communication strategies into effective content ecosystems across multiple channels and platforms.

• Strong digital-first orientation , with an understanding of platform-specific creative requirements, changing consumer behaviors and the increasing role of content in search, social commerce and digital discovery.

• Demonstrated experience managing creative agencies, production partners and content ecosystems , including scopes of work, budgets, timelines and performance accountability.

• Proven experience leading creative operations and production , including briefing, workflow management, asset development, approvals, production planning and deployment across complex organizations.

• Strong knowledge of content governance and brand management , with experience establishing standards and processes that balance brand consistency with speed and local/channel relevance.

• Experience with AI-enabled creative and content technologies .

• Strong analytical orientation , with experience using content performance, testing and insights to optimize creative effectiveness and inform future development.

• Strong cross-functional leadership and influencing skills

• Proven people leadership experience , with the ability to develop talent, build capabilities and foster a high-performing, collaborative content culture.

What can you expect from Champion?

Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.

Earnings: Salary range from USD$129,000 to USD$177,000, 401k with Company, and donation matching.

Industry Competitive Benefits: Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.

Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.

Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.

Other Perks: Free Bag of Premium Pet Food each month, Free Parking and more!

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depend on the position offered and the employee’s work schedule (i.e., part‑time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

USD 0.00 - USD 0.00

We’ve been making ORIJEN™ and ACANA™ food for dogs and cats since 1985, and we only make premium pet food. We source only the finest WholePrey animal ingredients – the most nourishing parts of the animal – from a carefully curated group of suppliers before our Ph.D.-level nutrition experts and veterinarians craft them into safe, quality foods in our state‑of-the-art kitchens.This is the best way we know to provide pets with peak nutrition, optimal nourishment and ultimate flavor. We sell our ORIJEN™ and ACANA™ pet foods in more than 90 countries and we couldn’t be more proud to see Pet Lovers around the world putting their trust in the high caliber, premium foods we craft.