Integrated Communications Lead

Westfield Insurance; Westfield Center (OH); On-site; USD 90,000 - 120,000; Full time

Job summary

Westfield Insurance is seeking an Integrated Communications Lead to design and execute strategic, outcome-based communications for agents, employees, leaders and customers within assigned business segments, aligning messages with distribution strategies and brand objectives.

Under minimal supervision, you will embed communications into business operations, collaborate with marketing and digital teams, and use data, metrics and feedback loops to measure impact and guide decisions.

Qualifications

• 7+ years of experience in Communications, Marketing or a related field.
• Bachelor’s degree in Business, Marketing, Communications or a related field and/or commensurate work experience.

Responsibilities

• Leads the development and execution of strategic communications plans for designated business segment(s) that drive growth, shape market perception, and connect employees and agents to business priorities.
• Serves as a trusted advisor to leaders, embedding communications expertise into business operations, collaborating across leadership and marketing teams to align strategies with business goals and ensuring messaging is supported by feedback loops, data and metrics to measure performance.
• Leads segment-specific change management communications for internal and agent audiences by anticipating and addressing business transformation, process shifts, and technology implementations; delivers clear, proactive strategies that drive adoption, build trust, and strengthen alignment across employees and distribution partners.
• Designs a variety of engaging and actionable communications assets and resources for key stakeholders, including agency communications, internal communications, executive communications, marketing tools, presentations, special event content, promotional materials, company story, video story and social media content.
• Ensures alignment of marketing communications tactics sync with the day-to-day operations, campaigns, and special offers and events of marketing teams; use technology as needed.
• Champions the Westfield brand voice and reputation, ensuring all communications reinforce the company’s value proposition, credibility, and long-term positioning in the marketplace.
• Develop strategies with marketing and digital teams to bring data, insights and trends to marketing communications campaigns, both traditional and digital.
• Creates and maintains project plans to advance communications projects in a timely, collaborative and efficient manner, in collaboration with the creative design team in managing communication projects.
• Provides executive communications counsel and support, including message development, strategic presentations, and content that strengthen leadership visibility and influence internally and externally.
• Uses organizational insights to promote reputation and brand management messages that strategically align with overall business goals.
• Defines, positions and organizes communications to assigned audiences in close collaboration with distributor and managers throughout the company.
• Leverages industry and channel knowledge to improve sophistication, quality and consistency of effective communication tools.
• Focuses on organizational value-added events, communications and initiatives that communicate company's value proposition and drive the achievement of key business objectives.

Skills

Strategic Communications

Stakeholder Engagement

Change Management

Messaging & Branding

Content Creation

Social Media

Campaign Planning

Education

Bachelor’s degree in Business, Marketing, Communications or a related field

PMP (Project Management Professional)

Job description

Job Summary

The Integrated Communications Lead working under minimal supervision,is responsible for designing and executing strategic outcome-based communications and plans for agents, employees, leaders and customers within the assigned business segments. The role crafts communications and ensures that events, communications, and promotions support Distribution, and segment strategies. The role also leverages segmentation models and metrics that contemplate strategic objectives, stakeholder needs, and desired outcomes. The role serves as a strategic communications advisor to business unit leaders, embedding communications support directly into business operations. articulate and convey the mission, vision, core values, business goals and policies of the organization and propels the company’s brand forward in the marketplace to enable growth by leveraging brand architecture and strategies driven by data, metrics, and analytics.

Job Responsibilities

• Leads the development and execution of strategic communications plans for designated business segment(s) that drive growth, shape market perception, and connect Standard Lines employees and agents to business priorities.


• Serves as a trusted advisor to leaders, embedding communications expertise into business operations, collaborating across leadership and marketing teams to align strategies with business goals and ensuring messaging is supported by feedback loops, data and metrics to measure performance.


• Leads segment-specific change management communications for internal and agent audiences by anticipating and addressing business transformation, process shifts, and technology implementations; delivers clear, proactive strategies that drive adoption, build trust, and strengthen alignment across Standard Lines employees and distribution partners.


• Designs a variety of engaging and actionable communications assets and resources for key stakeholders, including agency communications, internal communications, executive communications, marketing tools, presentations, special event content, promotional materials, company story, video story and social media content.


• Ensures alignment of marketing communications tactics sync with the day-to-day operations, campaigns, and special offers and events of marketing teams; use technology as needed.


• Champions the Westfield brand voice and reputation, ensuring all communications reinforce the company’s value proposition, credibility, and long-term positioning in the marketplace.


• Develop strategies with marketing and digital teams to bring data, insights and trends to marketing communications campaigns, both traditional (outline, print, direct mail, etc.) and digital (social media, digital ads, websites, email, etc.).


• Creates and maintains project plans to advance communications projects in a timely, collaborative and efficient manner, in collaboration with the creative design team in managing communication projects.


• Provides executive communications counsel and support, including message development, strategic presentations, and content that strengthen leadership visibility and influence internally and externally.


• Uses organizational insights to promote reputation and brand management messages that strategically align with overall business goals.


• Defines, positions and organizes communications to assigned audiences in close collaboration with distributor and managers throughout the company.


• Leverages industry and channel knowledge to improve sophistication, quality and consistency of effective communication tools.


• Focuses on organizational value-added events, communications and initiatives that communicate company's value proposition and drive the achievement of key business objectives.

Job Qualifications

• 7+ years of experience in Communications, Marketing or a related field.


• Bachelor’s degree in Business, Marketing, Communications or a related field and/or commensurate work experience.

Licenses and Certifications:

• Project Management Professional (PMP)

Behavioral Competencies

• Collaborates


• Communicates Effectively


• Customer Focus


• Decision Quality


• Nimble Learning

Technical Skills

• Community Development


• Communications Planning


• Social Media Outreach


• Marketing Campaign Development


• Content Marketing


• Content Management


• Public Relations


• Communications Management


• Marketing Communications


• Vendor Management

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.