Insurance Product Marketing Manager

Paychex; Phoenix (AZ); On-site; USD 70,121 - 110,191; Full time

Job summary

Paychex in Phoenix seeks an experienced Marketing Manager to drive Insurance product line strategies and coordinate market activities. You will identify opportunities, develop plans, and work with Sales, Operations, Product Management, and Product Development to launch new services to clients, prospects, and employees.

Responsibilities include directing marketing communications, managing web content and materials, and presenting plans to Senior Management.

Qualifications

• Insurance and/or InsurTech experience is required.
• Bachelor's Degree in Business Administration (Marketing concentration) preferred.
• 5 years of experience in business-related roles.

Responsibilities

• Plans, develops, and implements marketing activities and strategies for assigned product lines to position Paychex in the marketplace.
• Proposes and conducts market research to gain insight into trends within markets.
• Directs marketing communications, including web content, printed materials, and electronic sales presentations.
• Coordinates plans with Sales, Operations, Product Management, and Product Development to launch new services.
• Presents plans to Senior Management to build consensus on strategic goals.
• Recommends and implements Marketing Communications strategies aligned with brand standards.
• Monitors competitive environment and adjusts plans to meet future opportunities.
• Develops and implements plans to support client acquisition, retention, and revenue goals.

Skills

Insurance/InsurTech experience

Marketing experience

Business experience

Education

Bachelor's Degree in Business Administration (Marketing concentration)

Job description

Overview

Develops and coordinates marketing strategies for Insurance product lines. Monitors markets for emerging trends to identify opportunities and/or challenges. The position works closely with Sales and Operations organizations to effect client acquisition and retention goals.

Responsibilities

• Plans, develops, and implements marketing activities, including identification of market opportunities, strategies and goals for assigned product lines, to develop marketing plans that properly position Paychex and its products in the marketplace.
• Proposes and conducts market research to gain critical insight into the trends within markets.
• Directs marketing communication to execute marketing plans and position Paychex and its products in the most advantageous way. This includes managing web content, printed materials, and electronic sales presentations.
• Coordinates plans with Sales, Operations, Product Management, and Product Development to launch new services to our clients, prospects, and employees.
• Presents plans to Senior Management to build consensus on strategic goals.
• Recommends and implements Marketing Communications strategies to ensure adherence to Paychex brand standards.
• Monitors competitive environment and adjusts plans to meet future opportunities.
• Develops and implements marketing plans to support client acquisition, retention, and revenue goals to measure return on marketing programs.
• Recommends and oversees market research as warranted.

Qualifications

• Insurance and/or InsurTech experience is required.
• Bachelor's Degree in Business Administration (Marketing concentration) - Preferred.
• 5 years of experience in Business experience.

Compensation

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $70,121.74 - $110,191.30 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.