Instructional Designer — Creative Brand Architect

Energy Innovation Corp; Daly City (CA); On-site; USD 93,000 - 120,000; Full time

Job summary

Dollar General is seeking an Instructional Designer to bring fresh thinking and craft to its creative team in Daly City, CA. The role offers mentorship and growth, with a salary range that reflects five years of professionalism and the Daly City market.

You will uphold the brand as standards scale across new products and markets, frame design rationales for mid-level approvers, and refine messaging and visuals using performance data and audience insight.

Qualifications

• Willingness to commute to Daly City, CA or work flexibly as needed.
• 3 years of creative cycles demonstrating resilience.
• Familiarity with the Daly City market and local creative landscape.
• CA work history or strong reasons you'll thrive here anyway.

Responsibilities

• Uphold the Dollar General brand as its standards scale across new products and markets.
• Frame the design rationale so mid-level approvers feel smart agreeing with you.
• Refine messaging and visuals using performance data and audience insight.
• Leave a documented trail so the next creative inherits judgment, not just files.
• Carve a distinct lane for Dollar General in a creative space crowded with sameness.
• Pitch the uncomfortable direction when the safe one has clearly run dry.
• Salvage usable frames from a shoot the weather in Daly City half-ruined.

Skills

Adobe Illustrator

User Journey Mapping

Tools

Adobe Illustrator

Job description

Dollar General is seeking an Instructional Designer to bring fresh thinking and craft to its creative team in Daly City, CA. The role offers mentorship and growth, with a salary range that reflects five years of professionalism and the Daly City market.

You will uphold the brand as standards scale across new products and markets, frame design rationales for mid-level approvers, and refine messaging and visuals using performance data and audience insight.