Instagram Engagement Lead for Digital Ministry

Daystar Television Network; Bedford (TX); Sur place; USD 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

Health coverage

403(b) with company match

Mission-driven team

Résumé du poste

Daystar Television Network in Bedford, TX is seeking a creative Social Media Engagement Specialist to build and sustain a vibrant online community. You will lead engagement on Instagram, respond to comments, and guide daily conversations in alignment with our faith-based mission.

The ideal candidate has 2+ years in social media, strong writing, and experience with Instagram Stories and real-time interaction.

Qualifications

• 2+ years of experience in a social media role with a proven track record of growing engagement metrics and building online community.
• Experience in ministry, nonprofit, or community-focused brands is highly preferred.
• Deep, native understanding of Instagram and its features, with mastery of Instagram Stories as an engagement tool.
• Proficiency with social media management platforms (e.g., Sprout Social, Hootsuite) for listening and engagement.
• Skills in creating quick, engaging visual content using tools like Canva or Adobe Express.
• Exceptional interpersonal and communication skills – you write as you speak, with warmth, clarity, and a heart for service.
• A data-informed approach to community building, balancing analytics with human intuition.
• Ability to work nimbly, creating and responding to content in real-time throughout the day.
• Meticulous attention to detail and a commitment to brand voice and spiritual tone.

Responsabilités

• Community Strategy & Nurturing: Develop and execute a comprehensive social media engagement strategy focused on building relationships, increasing interaction rates, and fostering a supportive online community aligned with our faith-based mission.
• Interactive Channel Leadership: Serve as the lead expert and primary voice for our Instagram Stories, transforming it into a distinct, daily destination for exclusive content, real-time updates, and two-way conversation with our audience.
• Real-Time Engagement & Conversation: Proactively monitor and engage with comments, direct messages, and story replies across platforms (with a focus on Instagram). Respond with empathy, answer questions, and facilitate positive discussions.
• Interactive Content Creation: Design and publish daily, compelling Instagram Stories that utilize the full suite of interactive tools (polls, Q&A, quizzes, countdowns, Add Yours prompts) to drive participation and gather community insights.
• Engagement Analytics & Insights: Track, analyze, and report on key engagement metrics (reply rates, poll participation, shares, saves) to understand community sentiment and refine our approach to connection.
• Crisis & Community Management: Uphold our community guidelines with grace, defuse potential conflicts, and elevate sensitive issues appropriately, ensuring our digital spaces remain safe and uplifting.
• Collaborative Campaign Support: Work hand-in-hand with the content and marketing teams to design engagement tactics that support live broadcasts, events, teaching series, and fundraising initiatives.

Connaissances

Instagram Stories mastery

Interpersonal communication

Real-time engagement

Data-informed approach

Empathetic listening

Brand voice & spiritual tone

Outils

Sprout Social

Hootsuite

Canva

Adobe Express

CapCut

InShot

Salesforce Social Studio

Description du poste

Daystar Television Network in Bedford, TX is seeking a creative Social Media Engagement Specialist to build and sustain a vibrant online community. You will lead engagement on Instagram, respond to comments, and guide daily conversations in alignment with our faith-based mission.

The ideal candidate has 2+ years in social media, strong writing, and experience with Instagram Stories and real-time interaction.