Insomniac - PR Coordinator

Insomniac Holdings, LLC; Calabasas (CA); On-site; USD 68,770,000 - 85,962,000; Full time

Job summary

Insomniac Holdings, LLC is seeking a PR Coordinator to join our in-office Calabasas team. If you love dance culture and have strong media relations, writing and communications skills, this role is for you.

You will manage press inquiries, craft press materials, and support campaigns and on-site event coverage. The ideal candidate has 1+ year in music PR or related internships, excellent writing, and a solid understanding of today’s media landscape.

Qualifications

• 1+ year of experience in music public relations or relevant internships.
• Exceptional writing skills for pitches, releases and internal notes.
• Strong understanding of current media landscape in music and culture.
• Ability to work in an office in Calabasas, CA five days a week.

Responsibilities

• Monitor and respond to media inquiries; manage press inbox.
• Draft, edit and distribute press releases, media alerts, and reports.
• Develop media lists and support on-site press activities at events.
• Support philanthropy initiatives and cross-team communications.
• Compile daily press clips and weekly media performance reports.
• Coordinate asset delivery and press interactions for campaigns.
• Assist with on-site media check-in and interviews as needed.

Skills

Media relations

Writing

Communications

Google Workspace

Tools

Google Workspace

Job description

Job Summary

WHO ARE YOU? Do you enjoy dance music? Do you excel at media relations, writing and communications? Then you’re in luck! Insomniac has an opportunity for a highly motivated self-starter who embodies both a passion for dance culture and a love of the public relations and marketing-communications space. Is this you?

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

Insomniac is hiring a PR Coordinator to join our vibrant, growth-minded culture rooted in respect, creativity, and connection. The ideal candidate is a self-motivated, independent thinker who helps develop and implement creative yet pragmatic communications strategies to share Insomniac’s incredible story and engage audiences across all media channels where our growing fan base is seeking our content, within the music industry and broader media landscape. The PR Coordinator will manage complex projects working both independently and collaboratively with internal and external team members anywhere in the world. Must have great interpersonal, communication and writing skills, impeccable attention to detail, and, importantly, a passion for storytelling. This is an ideal opportunity for someone who wants to further build their knowledge and grow professionally within a dynamic work environment. This is not a remote position and will require you to be in office full-time and on site at varied event locations.

RESPONSIBILITIES

Media Relations & Communications

• Monitor and manage the [e-mail] inbox, ensuring timely and professional responses to incoming media inquiries.
• Build and maintain strong relationships with journalists, photographers, influencers, and other media professionals covering Insomniac events.
• Review, approve, or deny media credential applications for all concerts, festivals, and club shows.
• Take ownership of logistics and communications for credentialed press, ensuring they have everything needed for seamless event access.

Content Development & Distribution

• Draft, edit, and distribute a variety of written materials including press releases, media alerts, festival recaps, news articles, and PR reports.
• Create Electronic Press Kits (EPKs), one-sheets, and talking points that support marketing and communications efforts across all event brands.
• Assist in formatting and distributing press releases and announcements through third-party platforms.
• Draft official quotes and remarks on behalf of company executives for interviews and media opportunities.
• Draft content for a handful of social media posts per month.

Philanthropy & Community Engagement

• Support the planning, coordination, and execution of signature philanthropy initiatives, including charity auctions, fundraising events, and community engagement campaigns.
• Partner with cross-functional teams by managing timelines, tracking budgets, and ensuring seamless integration of philanthropic messaging across marketing, PR, and on-site activations.
• Help maintain accurate impact reporting, track participation metrics, and contribute to storytelling efforts that highlight the company’s charitable impact.

Media Monitoring & Reporting

• Compile and distribute daily press clips and weekly media reports summarizing editorial coverage, social content, and broadcast placements.
• “Grade” the media coverage and immediately flag content that is not aligned with the brand, providing recommendations for addressing the situation and fixing the content.
• Track and analyze earned media reach, sentiment, and impact across multiple campaigns and channels.
• Provide continuous updates to internal stakeholders and festival teams on major press hits and campaign performance.

Campaign Support

• Contribute to campaign brainstorms and planning meetings to identify newsworthy angles, storytelling opportunities, and press-worthy initiatives.
• Build and update tailored media lists based on event genre, location, and audience to ensure relevant coverage.
• Draft suggested PR strategies and timelines for full event campaigns.
• Research and maintain a current media database with contacts across key Insomniac markets, domestically and internationally.
• Liaise with marketing, brand, and promoter teams to ensure PR strategy aligns with broader campaign messaging and promotional efforts.

Asset & Database Coordination

• Pull and organize photo selects following concerts and branded events; fulfill press photo and video requests as needed.
• Maintain internal folders (Dropbox/Google Drive) with the most current/up to date press materials, releases, images, and assets.
• Coordinate with external firms/agencies for asset delivery, fact-checking, and announcement timing.

Onsite Event Support

• Provide onsite assistance as needed at select concerts, club shows, and festivals by managing media check-in, building and staffing press lounges, and facilitating artist interviews or photo moments.
• Train and provide support in onboarding team members, clients, vendors and partners when needed.
• All other projects and initiatives as identified.

QUALIFICATIONS

• 1+year of experience in music public relations or relevant internships, preferably with exposure to dance music or live events. Any journalism background is a plus.
• Existing relationships or familiarity with key media contacts across dance music outlets and industry trades is a plus.
• Exceptional writing skills, with the ability to craft compelling press materials, pitches, internal documents, and other communications tailored to different audiences.
• A strong understanding of the current media landscape, including both traditional press and emerging digital platforms with an emphasis on music and culture.
• Must be available to work in an office in Calabasas, CA five days per week (8-hour shifts).
• Proficiency in Google Workspace (Docs, Sheets).
• A highly motivated self-starter with a "solutions-first" mindset and a proactive, can-do attitude.
• Strong problem-solving skills, with the ability to manage time effectively and move projects forward with urgency and attention to detail.
• Passion for and knowledge of electronic music culture, including Insomniac’s festivals, brands, and community.

WORK ENVIRONMENT

Must enjoy working in dynamic, fast-paced environments and open office concept spaces, with often immediate deadlines, loud noise levels and drastic temperature and climate changes at varied event locations. Must be able to manage their own time and balance their own workload while bringing a can-do, positive attitude to getting the job done, including working evenings and weekend hours, when necessary. Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case‑by‑case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

California Hiring Rate Range: $20.00-27.00/hour USD

It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation.

Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.

---------- The expected compensation for this position is: $24.00 USD - $30.00 USD Hourly

Pay is based on a number of factors including market location, qualifications, skills, and experience. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.