Insomniac - Marketing Technology Specialist

Live Nation, Inc; Calabasas (CA); On-site; USD 68,000 - 85,000; Full time

Job summary

Insomniac, located in Calabasas, CA, is seeking a Marketing Technology Specialist to join the team in-office. You will oversee day-to-day MarTech operations across web, email, SMS, app, and databases for events, collaborating with multiple departments to optimize campaigns and analytics.

The role emphasizes strong copywriting, CMS experience, and the ability to learn new tools quickly, with a focus on data-driven improvements and brand-aligned digital experiences.

Qualifications

• 3+ years relevant experience in web, marketing, and/or music.
• Excellent attention to detail.
• Tech-savvy with ability to master new tools.
• Deep knowledge of electronic music, artists, genres, culture.
• Strong copywriting and branded writing skills.
• Excellent organizational and multitasking abilities under tight deadlines.
• Experience with web CMS, email marketing, Photoshop, HTML, and Google Analytics.
• Willing to work evenings/weekends as needed.

Responsibilities

• Lead day-to-day operations across MarTech platforms (web, email, SMS, app, database) for assigned events.
• Be a key participant in marketing meetings, offering MarTech insights and fulfilling external requests.
• Design front-facing elements of websites and email campaigns in line with brand identity.
• Track and analyze data on engagement, revenue, user behavior, and artist scheduling to identify improvements.
• Administer all platform CMS and cross-platform integrations.
• Manage event/artist content for Insomniac festivals, branded shows, concerts, and clubs.
• Collaborate across multiple departments (marketing, social, tech, sponsorship, Shop, Passport, Music Group, talent, production).
• Undertake other projects and tasks; some travel may be required.

Skills

Web marketing

Copywriting

Branded writing

CMS experience

Email marketing

HTML

Organization

Multitasking

Attention to detail

Cross-functional collaboration

Tech-savvy

Electronic music

Tools

Photoshop

Google Analytics

Job description

## Insomniac - Marketing Technology SpecialistApplylocations: Calabasas, CA, USAtime type: Full timeposted on: Posted Todayjob requisition id: JR-91950Job Summary:**WHO ARE YOU?**Do you enjoy dance music? Do you excel at marketing and the online tools that make it happen? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing technology. Is this you? Read on...**WHO ARE WE?**Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.**THE ROLE**Insomniac is looking for an enthusiastic and experienced Marketing Technology (MarTech) Specialist to join our growing team and play an integral role in the daily operations and improvement of Insomniac’s key digital marketing tools. This position will report to the Director, Marketing Technology and will work in-office at the Calabasas, CA location. This is not a remote position.**RESPONSIBILITIES*** Lead day-to-day operations & task execution across all applicable MarTech platforms (web, email, SMS, app, database) for assigned subset of events within the company portfolio* Key stakeholder in marketing meetings for assigned events, offering ideas and feedback to marketing leads, especially as pertains to MarTech products, and fulfilling external requests* Design front-facing elements of websites and email campaigns in alignment with brand identity* Track and analyze data of marketing technology performance, including engagement, revenue, user behavior, and artist scheduling data, to determine areas of improvement and success* Expert administrator of all platform CMS and cross-platform integrations* Event/artist content management for Insomniac festivals, branded shows, concerts, and clubs* Work cross-functionally with multiple internal departments, including marketing, social, tech, sponsorship, Shop, Passport, Music Group, talent, and production* Other special projects, support roles, and tasks assigned as needed* Some travel may be required (economy)**QUALIFICATIONS*** 3+ years relevant working experience in web, marketing, and/or music* Exceptionally high attention to detail* Tech-savvy with the ability to quickly master new tools & understand inter-product relationships* Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands* Excel at copywriting (spelling, grammar, sentence structure, etc.)* Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)* Excel at organization, both in a personal and collaborative team setting* Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously* Ability to systematically execute to perfection on tight deadlines* Experience with web CMS required* Experience with email marketing, Photoshop, HTML, Google Analytics preferred* Adaptability to execute tasks off-hours at short notice if needed**WORK ENVIRONMENT*** Must be able to tolerate loud noise levels & busy environments* Must be willing to work during evening and weekend hours, as required, to meet deadlinesApplicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.****EQUAL EMPLOYMENT OPPORTUNITY****We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case-by-case basis.****HIRING PRACTICES****The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.----------The expected compensation for this position is:$68,000.00 USD - $85,000.00 USD*\*\* Pay is based on a number of factors including market location, qualifications, skills, and experience.*Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.