Insights Manager

CO1000 CDW, LLC; Illinois; Hybrid; USD 124,000 - 175,000; Full time

Job summary

CDW is seeking an experienced Insights Manager to develop, operationalize, and distribute actionable insights that improve Marketing campaigns and go-to-market initiatives. This role translates market trends, customer voice, and competitive analysis into customer relevancy and influences annual planning across campaigns, content, targeting, and experiences.

Responsibilities include building customer personas, conducting market research, and enabling self-service access to insights.

Qualifications

• Bachelor0a degree in marketing, business administration, or related field.
• Minimum of 5-7 years of experience in marketing, analytics or strategy.
• Strong analytical skills and forecasting experience.
• Experience leveraging AI-powered tools to accelerate research and insights.
• Proficiency in using CRM and sales data to drive decisions.
• Excellent communication and leadership skills.
• Familiarity with Gartner/Forrester reports.
• Ability to monitor competitor activity and market trends.
• Experience gathering and utilizing customer feedback.

Responsibilities

• Track macroeconomic trends and B2B IT market dynamics to inform Marketing and Sales recommendations.
• Develop and operationalize customer personas using data and qualitative inputs.
• Design and execute market research delivering data-driven insights and actionable recommendations.
• Translate VOC feedback into prioritized insights and measurable actions.
• Communicate insights broadly to inform cohesive campaign and GTM efforts.
• Manage third-party data and partnerships to integrate external insights into Marketing strategies.
• Democratize access to insights via self-service resources and scalable assets.
• Foster innovation and continuous learning through campaign experimentation and post-activity debriefs.

Skills

Strategic thinking

Data analysis

Forecasting

AI tools

CRM data

Education

Bachelor0fs degree

Tools

CRM software

Sales data

Job description

Job Summary

We are looking for a strategic and experienced Insights Manager to develop, operationalize and distribute actionable insights that improve Marketing campaigns and Sales go-to-market initiatives. This role will translate market trends, customer voice, competitive analysis, and industry research to drive customer relevancy. The Insights Manager will drive the adoption of personas and customer insights, enable self-service access to research, influence annual planning, and ensure insights are consistently applied across campaigns, content, targeting and customer experiences.

What You Will Do

• Track and synthesize the impact of macroeconomic trends on the business, IT market dynamics, and B2B buying behaviors translating them for Marketing and Sales recommendations.
• Develop and operationalize customer personas using data, customer surveys, focus groups, SME interviews, and third-party insights to define buyer job roles, responsibilities, priorities, challenges and drivers.
• Design and execute custom market research that delivers data-driven insights and actionable recommendations, strengthens internal stakeholder expertise and supports brand growth.
• Translate Voice of Customer feedback into prioritized insights, clear recommendations and measurable follow-up actions.
• Communicate insights broadly with Marketing channel owners, Sales, Solution & Services teams, and Digital to inform and steer cohesive campaign and GTM efforts.
• Manage third-party data, research-vendor and industry-association partnerships, ensuring high-quality deliverables and identifying opportunities to integrate external insights into Marketing strategies and programs.
• Democratize access to insights through self-service resources, customized alerts and scalable research assets for continuous optimization of marketing strategies and customer experiences.
• Foster a culture of innovation and continuous learning through campaign experimentation, VOC feedback, and post-activity debriefs, translating results into repeatable practices.

Pay range: $124,000 - $174,600 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials CDW is committed to being an AI-fluent organization

What We Expect of You

• Bachelor’s degree in marketing, Business Administration, or a related business science field
• Minimum of 5-7 years of experience in marketing, analytics or strategy, with a focus on industry or technology-specific story-telling.
• Strong analytical skills and experience with forecasting and scenario planning to prepare for market changes
• Experience leveraging AI-powered tools to accelerate research, synthesize complex data and scale the delivery of actionable insights.
• Proficiency in using CRM and sales data to drive marketing decisions
• Excellent communication and leadership skills
• Familiarity with industry reports from sources such as Gartner and Forrester
• Ability to stay updated on competitor activities and market trends
• Experience in gathering and utilizing customer feedback

About Us

CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what’s possible through technology. What makes CDW different isn’t just what we do—it’s how we do it. At CDW we act as one—building trust, speaking candidly, and working together to achieve more. We play to win—focusing on what matters most and delivering for our customers. And we think forward—staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That’s why we think of ourselves as coworkers, not just employees—working together to solve complex challenges and deliver real impact for our customers and communities. As a full‑stack, full‑lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what’s next. Together, we deliver the full promise of what technology can do. Together, we Make Amazing Happen.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status or any other basis prohibited by state and local law.

At CDW, we make technology work so people can do great things. We are a leading multi-brand technology solutions provider to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. Our coworkers across the globe are working together to bring technology to life for our customers by solving complicated IT business challenges, providing outstanding service, and orchestrating the technology landscape to optimize our customers’ performance.