Insights Lead

Yahoo; United States; Hybrid; USD 91,000 - 189,000; Full time

Benefits offered by this job

Healthcare

401k

Backup childcare

Education stipends

Job summary

Yahoo is seeking an Insights Lead to steer commercial insights, develop market narratives, and bridge complex data with executive sales execution. You will apply AI-assisted workflows to accelerate synthesis, validate findings, and craft compelling assets for key client verticals.

You will collaborate with Ad Sales, Go-to-Market, BI and data teams, translating signals into repeatable, self-serve insights tools that support enterprise growth and differentiated Yahoo advertising solutions.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8+ years in consumer insights, media analytics, or market research with customer-facing, consultative expertise in digital advertising, media/pub/agency ecosystems.
• Proven track record leading consultative research initiatives supporting enterprise sales, client growth, or brand marketing strategies.
• Hands-on experience with generative AI platforms and prompting to speed research synthesis, summaries, or workflow automation.
• Strong proficiency with digital advertising measurement, audience segmentation, and syndicated market research tools.

Responsibilities

• Partner with Ad Sales and Go-to-Market Strategy teams to gather insights needs about industries, audiences and media trends to inform sales narratives and client pitches.
• Apply data collection methods using quantitative methodologies: data mining, analytics, and primary/secondary research.
• Formulate and execute quantitative/qualitative research, identify consumer trends by mining Yahoo first-party data; leverage syndicated tools for audience sizing and profiling.
• Identify and implement AI-assisted workflows to rapidly analyze, summarize, and cross-reference multi-source industry research.
• Architect repeatable AI-augmented templates and self-serve resources for sales teams to answer complex vertical questions.
• Collaborate with BI and Data Engineering to define automated reporting pipelines, client dashboards, and advanced attribution tools.
• Translate complex data into visually compelling executive presentations, collateral, and external industry case studies.

Skills

Data analysis

Executive storytelling

Generative AI

Research synthesis

Communication

Education

Bachelor's degree or equivalent practical experience

Tools

Comscore

MRI-Simmons

GWI

SQL

Python

Looker

Tableau

Power BI

Job description

A Little About Us

The Yahoo Ads Commercial Insights team translates billions of first-party consumer signals and market intelligence into actionable commercial strategy. We act as strategic partners to Yahoo’s Direct Sales, Client Solutions, and Go-to-Market leadership, empowering sellers with high-impact audience narratives, vertical trends, and data-driven case studies that drive revenue across Yahoo’s omni-channel advertising portfolio.

About the Role

We are seeking a consultative, strategically minded Insights Lead to steer insights development and commercial storytelling for key client verticals. In this role, you will bridge the gap between complex data ecosystems and executive-level sales execution. You bring deep expertise in digital advertising research, combined with an open, experimental mindset toward leveraging modern AI tools to accelerate market synthesis, automate repetitive research workflows, and uncover differentiated trends. You exercise exceptional analytical judgment—understanding not only how to extract valuable signals from complex datasets, but also how to validate, govern, and package them into compelling market-facing narratives or Yahoo Ads’ suite of products. A strong analytical background, communication and problem-solving skills, plus a solid understanding of digital advertising are essential.

Responsibilities

• Partner with stakeholders in Ad Sales and Go-to-Market Strategy teams to gather insights needs about industries, audiences and media consumption trends, that inform sales narratives and client pitches.
• Select and apply appropriate data collection methods leveraging a combination of quantitative methodologies: data mining, analytics, and primary or secondary research.
• Formulate and execute quantitative and qualitative research methodologies, identify consumer trends by mining Yahoo first-party data; leverage syndicated intelligence tools (Comscore, MRI-Simmons, GWI) for audience sizing and consumer profiling.
• Identify and implement AI-assisted workflows (utilizing LLMs such as Claude and NotebookLM) to rapidly analyze, summarize, and cross-reference multi-source industry research, cutting narrative turnaround time while elevating narrative depth.
• Architect and validate repeatable, AI-augmented analytical templates and self-serve resources that equip sales teams to answer complex vertical questions independently.
• Collaborate with internal Business Intelligence and Data Engineering teams to define requirements for automated reporting pipelines, client dashboards, and advanced attribution tools.
• Translate complex data and consumer behavioral shifts into visually compelling executive presentations, collateral, and external-facing industry case studies.

Basic Qualifications

• Bachelor's degree or equivalent practical experience.
• 8+ years of experience in consumer insights, media analytics, or market research with strong customer-facing, consultative expertise within the digital advertising, media publisher, or agency ecosystem.
• Demonstrated track record leading consultative research initiatives that directly support enterprise sales, client growth, or brand marketing strategies.
• Hands-on experience using generative AI platforms and structured prompting to accelerate qualitative and quantitative research synthesis, report summarization, or workflow automation.
• Strong proficiency with digital advertising measurement frameworks, audience segmentation, and syndicated market research tools (e.g., Comscore, MRI-Simmons, GWI, or similar).

Preferred Qualifications

• Experience with SQL or other data extraction languages and tools (e.g., R, Python).
• Familiarity with data visualization tools (e.g., Looker, Tableau, Power BI).
• Demonstrated proficiency using AI tools (e.g., Claude, NotebookLM) to accelerate analysis, synthesize research, and develop sales-facing tools and interfaces.
• Proficiency in syndicated research tools (e.g. Comscore, MRI, Simmons, GWI, etc.).
• A solid combination of analytical and communication skills, with a keen attention to detail and a strong commitment to ensuring data accuracy.
• Deep experience designing primary research studies, survey instruments (e.g., Qualtrics), and managing third-party research vendor partnerships.
• Proven ability to operate autonomously in ambiguous, high-growth environments, with a strong focus on continuous learning, workflow innovation, and data integrity.

Job Duties and Policies

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

Hybrid Work

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility.

Equal Opportunity

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law.

Accessibility

Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

Diversity & Inclusion

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

Compensation & Benefits

The compensation for this position ranges from $90,750.00 - $188,750.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Company Overview

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.