Inside Sales Representative, Government

Brady Canada; Salt Lake City (UT); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid time off and holidays

Incentive programs

Parental leave and fertility coverage

Scholarship program for children of Br

Employee Resource Groups

Wellness programs

Job summary

Brady Corporation in Salt Lake City is seeking an Inside Sales Specialist focused on the government line of business, including VA, DoD, DoJ, and Corrections. You will partner with the National Account Manager to generate new revenue from new and existing accounts and manage the full sales cycle from prospecting to closing.

You will meet quotas, qualify leads, and maintain a robust CRM-driven pipeline. The role requires 1–3 years of inside sales experience, proficiency with Salesforce, Gmail,

Qualifications

• Bachelor’s degree preferred in business, marketing, or related field.
• Ideal 1–3 years of inside sales experience in government space.
• Proficient with CRM software (Salesforce), Gmail, and MS Office.
• Strong interpersonal and written communication skills.
• Detail-oriented with ability to manage CRM-driven processes.

Responsibilities

• Meet or exceed monthly, quarterly, and annual sales quota for government line of business.
• Take ownership of customers and sales process with professional, results-oriented approach.
• Qualify leads and manage outbound calling to generate opportunities.
• Build and manage a sales pipeline to meet quotas.
• Process incoming marketing leads per standardized lead handling.
• Research government market to generate leads across multiple sources.
• Conduct online product demonstrations and coordinate with field sales for in-person demos.
• Collaborate with government sector teams to ensure best customer experience.
• Educate customers and raise awareness of additional Brady solutions.
• Share competitive intelligence to improve product offers.
• Follow standardized sales process to ensure unified approach.
• Utilize CRM for prospecting, lead generation, opportunities, and communication.

Skills

Inside sales

CRM proficiency

Cold calling

Communication

Prospecting

Education

Bachelor’s Degree in Business/Marketing

Tools

Salesforce

Gmail

MS Office Suite

Job description

We are seeking an Inside Sales Specialist who possesses a deep understanding of the government line of business, specifically the VA healthcare system, DoD, DoJ, and Corrections space. This specialist will partner closely with the National Account Manager who covers the field to build and drive revenue by generating new business with new and existing accounts. Success is defined by achieving opportunity and revenue targets within an assigned account base. The Inside Sales Specialist will be responsible for the entire sales process, starting from prospecting, qualification, outbound calling (cold-calling), opportunity generation and follow up, and winning new business.

What You’ll Be Doing:

• Meet or exceed monthly, quarterly, and annual sales quota for the government line of business.
• Demonstrates an appetite to win business and take share from our competitors.
• Takes full ownership of customers and the sales process and demonstrates a professional and courteous yet results oriented attitude at all times.
• Delivers against a pre-defined outbound call quota, qualifies leads, understands government customers’ needs, and recommends appropriate products and/or services.
• Builds and proactively manages a sales pipeline able to meet the desired sales quota.
• Qualifies and processes all incoming marketing leads in compliance with the standardized lead handling process.
• Researches the market in assigned sales areas to generate government sector sales leads, including utilizing the bid sites & tools, web searches, social media, referrals, phone lists, associations, trade shows and other sources.
• Performs online demonstrations of product and, where necessary, involves the field sales team to perform face-to-face demonstrations with prospective customers.
• Upon completion of initial sale, collaborates with government sector field sales, customer operations and product management to ensure the best possible customer experience.
• Enhances initial and future sales volume through customer education and building awareness of other solutions potentially interesting to customers.
• Understands how our solutions fit into the marketplace, collects competitive intelligence and shares with the necessary stakeholders in the organization to help assure the team will have the best, most differentiating product offer.
• Follows the standardized sales process to ensure unified sales approach and greatest chance of success.
• Implements and manages the comprehensive use of the CRM tool for executing and managing inside sales tasks, including prospecting, lead generation, managing opportunities pipeline, and sharing essential customer and competitive information.

Base Pay + Quarterly Commission

What You Will Need To Be Successful:

• Bachelor’s Degree in Business, Marketing, or related field preferred.
• Ideally 1-3 years of Inside sales experience, preferably in the government space.
• Proficient in CRM software (e.g., Salesforce), Gmail & MS Office Suite.
• Possess strong interpersonal communication and customer service skills.
• Possess strong verbal and written communication skills.
• Has great attention to detail.

About Us:

Who we are:
When hospitals, schools, hotels, and even music festivals need to identify the people coming through their doors, they rely on PDC’s expertise and solutions. As part of Brady Corporation’s global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. PDC’s breadth of products, from patient identification to music festival wristbands, are an integral part of Brady’s identification solutions. But PDC’s products and solutions are just one element of the Brady story.

From the depths of the ocean to outer space, from the factory floor to the delivery room - Brady is just about everywhere you look. Companies around the world trust us because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com .

Why work at Brady:
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. And as a member of the PDC team, you’ll get to represent a company with unique brand recognition across several industries. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady’s Matching Gift program