Inside Sales Representative

Western New York Integrated Care Collaborative, Inc.; City of Tonawanda (NY); On-site; USD 26,000 - 28,000; Full time

Job summary

Great Lakes Dental Technologies is hiring an Inside Sales Representative to grow sales within our laboratory and product divisions across an assigned territory.

In this role, you'll drive proactive outbound outreach to dental professionals, convert new and existing customers, expand account relationships, and identify cross-sell and upsell opportunities — all while delivering excellent service backed by strong product knowledge.

Qualifications

• Bachelor's degree or equivalent experience in a business-related field.
• 3-5 years of progressively responsible inside sales experience.
• Proven track record of outbound sales calls and meeting activity or revenue goals.
• Experience using a CRM to manage leads, activity, and follow-up.
• Experience in healthcare-related products preferred.
• Strong verbal and written communication, rapport-building and consultative selling skills.

Responsibilities

• Conduct outbound phone and email outreach to promote laboratory appliances and related products.
• Identify, develop, and convert new sales opportunities within the laboratory and product divisions.
• Cross-sell and upsell Great Lakes products and services based on customer needs.
• Meet or exceed daily outbound call expectations, sales activity metrics, and revenue goals.
• Build and maintain strong relationships with dental professionals through timely follow-up and consultative selling.
• Provide accurate product and service guidance, and respond to customer concerns, escalating when appropriate.
• Maintain current knowledge of dental appliances, materials, and industry trends to advise customers effectively.
• Accurately document sales activity, opportunities, and follow-up items in the CRM (SalesLogix).
• Collaborate with Customer Service, Marketing, Laboratory, and Sales leadership to support customer needs.

Skills

Verbal communication

Written communication

Consultative selling

Self-motivation

Account development

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

Microsoft Office (Outlook, Word, Excel, Teams)

Job description

Great Lakes Dental Technologies is hiring an Inside Sales Representative to grow sales within our laboratory and product divisions across an assigned territory. In this role, you'll drive proactive outbound outreach to dental professionals, convert new and existing customers, expand account relationships, and identify cross-sell and upsell opportunities — all while delivering excellent service backed by strong product knowledge. This is a commission-driven role where your earnings grow directly with the accounts you develop and the relationships you build.

Job Title: Inside Sales Representative

Pay Range: $18.50-$19.50

Position Type: Full-time

Schedule: M-F, 8:00 AM - 4:30 PM - 40 Hours

Essential Duties and Responsibilities

• Conduct outbound phone and email outreach to new, inactive, and existing customers to promote laboratory appliances and related products
• Identify, develop, and convert new sales opportunities within the laboratory and product divisions
• Cross-sell and upsell Great Lakes products and services based on customer needs and account potential
• Meet or exceed daily outbound call expectations, sales activity metrics, and revenue goals
• Build and maintain strong relationships with dental professionals through timely follow-up and consultative selling
• Provide accurate product and service guidance, and respond to customer concerns, escalating when appropriate
• Maintain current knowledge of dental appliances, materials, and industry trends to advise customers effectively
• Accurately document sales activity, opportunities, and follow-up items in the CRM (SalesLogix) system
• Collaborate with Customer Service, Marketing, Laboratory, and Sales leadership to support customer needs

Qualification Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• Bachelor's degree in Business, Marketing, Communications, or a related field. Equivalent experience will be considered.
• 3-5 years of progressively responsible sales, inside sales, account development, customer service sales, or marketing experience selling healthcare-related products
• Proven track record of outbound sales calls and meeting defined activity or revenue goals
• Experience using a CRM system to manage leads, activity, and customer follow-up
• Experience in dental, orthodontic, medical device, healthcare, or manufacturing industries preferred
• Strong verbal and written communication, rapport-building, and consultative selling skills
• Self-motivated with the ability to manage daily sales activity independently
• Proficiency with Microsoft Office, including Outlook, Word, Excel, and Teams

Travel

• As needed for courses, conventions, trade shows, or customer-facing events

Software Used

• Business Central and SalesLogix

EEO/Disabilities/Veterans. Individuals with disabilities and protected veterans are encouraged to apply.