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Sunstate Equipment Co. is hiring an Inside Sales Representative in North Charleston, SC. The role focuses on uncovering customer needs, recommending rental solutions, and growing orders across the Sunstate fleet.
You will manage accounts, open new ones, and support campaigns while maintaining data in Salesforce and RentalMan. This is a growth role with strong teamwork and a path toward leadership. The position requires solid communication skills, a proactive mindset, and the ability to handle
Charleston
7221 Cross Park Dr
N. Charleston, SC 29418, USA
Sunstate Equipment Co.: Where Safety and People are Core Values.
We care about our People and it shows!
Hiring Immediately; PAID WEEKLY!
Typical Schedule: Monday - Friday 7am to 5pm (Overtime Eligible!)
Pay starting at $24 to $31 per hour, dependent on experience, with quarterly performance bonus
Location: 7221 Cross Park Dr. North Charleston, SC 29418
The Inside Sales Representative (ISR) plays a critical role in generating revenue, building customer relationships, and ensuring flawless execution of rental transactions. As a proactive sales professional, the ISR uncovers customer needs, recommends equipment solutions, opens new accounts, and contributes to Sunstate's growth strategy. This role is guided by a structured competency framework and is designed to develop future Outside Sales and Operational leaders.
Associate or bachelor's degree preferred; degrees in business, communications, or related fields preferred
Strong interpersonal skills and the ability to build rapport quickly with customers and teammates
Demonstrated ability to ask thoughtful questions, listen actively, and identify customer needs
Interest in sales, account management, or customer success with a willingness to learn and grow
Confident communicator who is comfortable engaging customers by phone and in person
Detail-oriented with the ability to process information accurately and follow procedures
Organized and able to manage multiple tasks, requests, and follow-ups in a fast-paced environment
Self-starter who takes initiative, follows through on commitments, and seeks feedback to improve
Adaptable and resilient with the ability to stay positive when faced with challenges or shifting priorities
Strong technology aptitude with the ability to learn systems like Salesforce and RentalMan (AS400)
Familiarity with DOT guidelines related to equipment transport a plus.
Proficiency in Microsoft Office (Outlook, Excel, Teams)
Sales & Solution Orientation
Engage customers confidently to uncover needs, recommend rental solutions, and expand orders through suggestive selling.
Proactively open new accounts and increase revenue per transaction.
Assist customers with equipment selection by understanding job site needs and Sunstate's fleet offerings.
Participate in local sales campaigns, and seasonal equipment pushes to increase branch volume.
Outbound Prospecting & Lead Generation
Maintain a steady cadence of outbound calls and follow-ups to drive revenue.
Conduct proactive follow-up on leads generated from a variety of sources.
Convert interest into rental opportunities and document all leads in Salesforce.
Customer Service Excellence
Respond to customer inquiries with urgency and professionalism.
Support walk-in customers and phone calls, acting as a reliable first point of contact.
Resolve service or rental issues promptly and empathetically to ensure satisfaction.
Collaborate with internal teams to ensure seamless and timely communication with the customer.
Operational Execution & Systems Discipline
Execute all steps in the rental cycle: reservations, contracts, deliveries, returns, and adjustments.
Accurately process orders, collect documentation and input information into RentalMan (AS400).
Ensure clean data in RentalMan and Salesforce to support seamless service delivery.
Monitor open contracts daily to ensure timely billing and resolution of issues such as damages or disputes.
Demonstrate basic awareness of DOT-related regulations (i.e. safe loading, hours of service, etc.) while supporting dispatch coordination or equipment delivery planning.
Cross-Functional Collaboration
Partner with Dispatch, Yard, Service, and OSRs to ensure customer expectations are met.
Communicate special requests, deadlines, or changes to ensure alignment across teams.
Share qualified leads and maintain real-time communication.
Time, Resilience & Self-Management
Balance multiple customer demands with discipline, follow-through, and urgency.
Stay composed under pressure and model adaptability during busy periods.
Own follow-ups, commitments, and customer outcomes with personal accountability.
Manage priorities
#SEAST
At Sunstate, every employee is valued, respected, and fairly compensated. More importantly, every employee has a voice that deserves to be heard. We are working hard to challenge the typical ways of business and develop an environment where our employees feel safe, comfortable, and look forward to coming to work. No matter which location you visit, you can't help but feel the close-knit work-family environment.
We have strategically and organically grown our company from within, promoting from the ground up and providing employees with opportunities to explore their different passions within our own walls. This culture allows our people to develop valuable, marketable skills they can use throughout their career. Plus, with benefits like Baby Bonding, My Holiday vacation time, and discounts on everything from movie tickets to cell phone bills, we're constantly evolving our resources to provide our people with tools to make their lives easier!
At Sunstate Equipment, we are actively fostering a workplace culture where individuals of all identities and life experiences feel genuinely valued, respected, and appreciated. As a proud equal-opportunity employer, we wholeheartedly welcome candidates from diverse backgrounds and cultures. We recognize and celebrate the unique perspectives they bring, with the understanding that they are the fuel for the innovative ideas that drive the evolution of our industry
Sunstate Equipment Co. is an Equal Opportunity Employer
A Drug Free Workplace and Participates in E-Verify
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.