Innovation Studio & Brand Experience Manager

Briggs; Hauppauge (NY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Generous PTO

Paid Holidays

Medical, dental, and vision coverage

Life Insurance

Long Term Disability

401K with company match

Profit Sharing Plan

Learning and development opportunities

Employee Discounts

Referral bonus

Job summary

Briggs & Riley seeks an Innovation Studio & Brand Experience Manager to run our Innovation Studio, elevating product storytelling and premium brand experiences. You will oversee showroom presentation, hospitality standards, and events while coordinating with sales, product, and marketing teams.

The role emphasizes creating immersive experiences for retailers, customers, and partners, with responsibility for digital experiences and performance metrics. On-site, full-time, in Hauppauge, NY.

Qualifications

• 5-10 years of experience in premium retail, hospitality, experiential marketing, training, brand experience, event operations, or a related field.

Responsibilities

• Lead the daily operation of the Briggs & Riley Innovation Studio, ensuring it reflects the premium brand.
• Plan and execute retailer immersion sessions, consumer focus groups, internal trainings, and events.
• Coordinate virtual product presentations and digital appointments; manage CRM activity and engagement metrics.

Skills

Brand experience

Project management

Event production

Hospitality

Tools

CRM platforms

Scheduling systems

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Innovation Studio & Brand Experience Manager

Full-time Regular Hauppauge, NY, Hauppauge, NY, US

Innovation Studio & Brand Experience Manager

Full-Time | On Site Monday -Friday

Bring the Briggs & Riley Brand to Life.

What to Expect

Briggs & Riley is one of the most awarded premium luggage brands in the world, trusted by discerning travelers and backed by our industry-leading Simple As That® lifetime guarantee.

We're looking for an exceptional Innovation Studio & Brand Experience Managerto oversee one of the most unique spaces in our organization—the Briggs & Riley Innovation Studio.

This isn't your typical operations or event management role.

You'll create memorable experiences for retailers, customers, partners, and employees by transforming our Innovation Studio into the home of product storytelling, immersive training, consumer insights, retailer engagement, digital appointments, and premium brand experiences.

If you're energized by creating exceptional experiences, obsessed with the details, and love bringing people together around an incredible brand, we'd love to meet you.

What You'll Do

Every day is different, but you'll spend your time:

Own the Innovation Studio Experience

• Lead the daily operation of our Innovation Studio, ensuring it always reflects the premium Briggs & Riley brand
• Maintain showroom presentation, merchandising, product readiness, and hospitality standards
• Coordinate seasonal product updates, fixture changes, and room transitions for meetings, trainings, and events

Create Memorable Brand Experiences

• Plan and execute retailer immersion sessions, retailer roundtables, consumer focus groups, internal trainings, and special events
• Coordinate every detail—from scheduling and room setup to product presentation, hospitality, materials, note-taking, and follow-up
• Partner with Sales, Product, Marketing, Customer Service, and Visual Merchandising to deliver engaging experiences that strengthen our brand

Manage Digital Experiences

• Coordinate virtual product presentations and digital appointments
• Ensure professional presentation standards, lighting, product setup, and technology
• Track CRM activity, appointment outcomes, and key engagement metrics
• Keep the Innovation Studio functioning as a living showcase for new products, merchandising ideas, and customer experiences
• Analyze Studio utilization and program performance while identifying opportunities to enhance the experience
• Help shape how retailers, customers, and employees experience Briggs & Riley

What Makes You a Great Fit

We're looking for someone who has:

• 5-10 years of experience in premium retail, hospitality, experiential marketing, training, brand experience, event operations, or a related field.
• Exceptional organization and project management skills.
• Outstanding communication and presentation abilities.
• Confidence interacting with retailers, customers, executives, and cross-functional teams.
• An eye for merchandising, presentation, and premium brand experiences.
• Experience coordinating multiple projects simultaneously.
• Familiarity with CRM platforms, scheduling systems, or operational software.
• Comfort presenting products in both in-person and virtual environments.

Who You Are

• Brand Ambassador
• Project Manager
• Event Producer
• Hospitality Professional

You enjoy creating polished, memorable experiences and thrive in a role where no two days are exactly alike.

Why You'll Love Working Here

At Briggs & Riley, you'll work with one of the world's leading premium travel brands alongside a collaborative, passionate team committed to excellence.

We offer:

• Competitive salary plus bonus incentive
• Generous PTO
• Paid Holidays
• Medical, dental, and vision coverage
• Additional benefits including paid Short Term Disability and Life Insurance
• Voluntary Long Term Disability & Identity Insurance available
• Flexible Spending Accounts
• 401Kwith company match
• Profit Sharing Plan
• Learning and development opportunities
• Fun team building events
• Employee Discounts
• $5,000 Employee Referral Bonus
• College Scholarship Program for Employee’s children
• Aknowledgeable, high-achieving, experienced team